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5.00 of 5
Top rated!Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).
With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organisations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.
News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.
Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogues. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.
Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.
5 of 5
Denise was diligent in seeking to understand our company and the competitive environment in which we operate. Her presentation was thought-provoking and engaging.
John Patrick HiltonVP Marketing, Ascendis Pharma
5 of 5
Denise is a natural giver in her talks - she shares rich content generously, with humor and heart. I highly recommend her as a speaker who provides tremendous value with class and impeccable professionalism!
Angela Jia KimFounder and CEO, Savor the Success
5 of 5
Denise Yohn gave a stimulating talk to my Brand Management class at UCSD's Rady School of Management. Students had great feedback about her practical techniques for clarifying brand essence and enjoyed learning that successful brands usually operate in transcendent emotional space. We hope to welcome her back again soon!
Tina KleinRady School of Management, University of California, San Diego
5 of 5
Our attendees, who are owners of fast casual restaurants, learned a lot about social marketing from Denise. She's a dynamic and engaging speaker and really tailored her presentations to our audience. Attendees left fired up!
Cherryh ButlerConference Producer, Fast Casual Executive Summit
5 of 5
Wonderful presentation and a great success! Our members were greatly impressed with the quality of your content. Denise shared a perspective we usually don’t hear but desperately need to.
Shane YorkVice President of Events, Human Capital Institute
5 of 5
Denise did an amazing job at sharing with our Leadership Team her thoughtful, effective and simple approach on how best to connect Employee and Customer Experiences for companies to sustain growth over time. Her authentic communication style and connection with the audience was immediate and she captivated their attention for the entire duration of her presentation. We consider her as one of the best experts in this domain.
Geneviève FortierSVP Human Resources and Public Affairs, McKesson Canada
5 of 5
Denise’s keynote took our customer summit to new heights. She did her research, hit all of the points we’d discussed, and used provocative insights and examples. Her talk was inspiring and informative – worth every penny!
Ken Romley President and CEO, Zift Solutions
5 of 5
Denise was the highlight of our Customer Engagement Transformation Exchange virtual event. Delivering both a highly relevant and tailored keynote on the fusion of employee experience and customer experience, and a fantastic interview with one of our big brand financial services customers, Denise knocked it out of the park. She was highly responsive, a pleasure to work with, and adapted seamlessly to the virtual format. I would definitely recommend Denise and hope to work with her again in the future.
Scott KendrickVice President Strategy, CallMiner
5 of 5
Denise’s presentation was thought-provoking, powerful, and challenged our sales team to think and understand the secrets behind great brands. She energized our team and was a great kick-off to our sales summit. She took the time to get to know our business and went the extra mile to bring our conference theme to life and apply it to her message. We look forward to utilizing her insights to set us up for greater success as we align with leading brands in our sales efforts.
Bernadette Van OsdalSVP Triad Retail Media and eBay Advertising
5 of 5
Denise Lee Yohn spoke at our virtual event, and she ranks among the very best speakers I've encountered. It was well structured, informative, and her delivery was perfection. It can sometimes be difficult to engage audiences in a virtual format, but Denise did a stellar job. Denise Lee Yohn is an electrifying public speaker. Her passion for the subject matter is infections. Denise has deep professional expertise, and it shows. She draws on her career as a marketer, strategist, brand expert, influential author, and renowned keynote speaker. Denise's presentation at our community of SEVEN events for C-level executives had one of our highest NPS scores - we had over 240 registrants for the event. I believe that had to do with Denise's draw and popularity.
Lan PhanCEO, Founder of community of SEVEN, Former Head of Community at Fortune Magazine
5 of 5
Our goal for conferences and events is to 'engage, enlighten and entertain,' and boy, did Denise deliver on all three! She arduously prepared for our group’s event, conducting numerous interviews with people from across our enterprise so that she knew us, understood our challenges and how her methodologies could be put to best effect. Our audience of independent distribution business owners and executives from large manufacturing companies loved her message, and took home immediately actionable insight for their businesses ... they loved Denise!
Chris RoweDirector of Marketing Services, Strategic Market Alliance
5 of 5
Denise delivered an outstanding presentation to the 1000 participants to the STIMA Congress in Brussels. She translated her vision on what great brands do into ready-to-use tools and made her methodology very actionable. Her clarity, her enthusiasm and her passion made everyone feel like making her or his brand great.
Jean CornetSenior Director Deloitte / President, STIMA Congress
5 of 5
Comments of you being the best speaker ever were common today. Thank you for opening our eyes!
Joe DominiakManaging Partner, Executive VP, Skyline Chili Franchise Convention
5 of 5
We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.
Sabrina BrownConference Producer, Canadian Tourism Commission Board of Advisors Annual Retreat
5 of 5
You were our highest rated speaker as people loved the handouts, the stories and the passion with which you spoke.
Jay WalterEO, Australia
5 of 5
Denise was a fantastic opening keynote speaker for the Transformational CMO Assembly this past June. This Assembly is one of our most prestigious events of the year and we are always in need of an innovative speaker to start things off on the right foot. Denise’s presentation skills, warm personality, and industry knowledge were all well received and I hope to continue working with her for more of our programs in the future as numerous clients of ours took a lot away from getting to know her and listening to her speak.
Alex SobolCo-Founder & Managing Partner, The Millennium Alliance LLC.
5 of 5
Denise really took the time to understand our organization and our challenges. Her presentation was insightful and included many actionable tips for our teams.
Eugenio CaballeroCEO, Sigma Alimentos Mexico
5 of 5
Wow – you were amazing!! Such a practical and powerful message and presentation.
Verne HarnishCEO, Gazelles
5 of 5
World class. Even over Zoom you could see Denise’s expertise and feel her passion for the work of building great brands.
Cammie DunawayCMO, Duolingo
5 of 5
Best speaker of the day...a fresh perspective.
Mike FoxDirector, Global Vertical Marketing, Facebook
5 of 5
Not only inspiring but highly actionable.
Stephanie GalloVP Marketing, E&J Gallo
Keynote by Denise Lee Yohn:
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status.
Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
Keynote by Denise Lee Yohn:
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.
Keynote by Denise Lee Yohn:
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
Keynote by Denise Lee Yohn:
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.
Keynote by Denise Lee Yohn:
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.
You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game
Watch Denise Lee Yohn in action!
Watch Denise Lee Yohn in action
