Denise Lee Yohn is an expert in brand leadership, a bestselling author, and a keynote speaker. She has written several books on the topic including What Great Brands Do and FUSION. Denise has spoken at conferences and corporate events such as CES and the NFL and been quoted in media outlets such as CNBC and The Wall Street Journal. She has also held high-level positions in advertising and marketing, including at Burger King and Sony Electronics.
Why you should book Denise Lee Yohn for your next event
- Denise has a wealth of experience in brand-building and marketing, making her an ideal speaker for events focused on these topics.
- Denise is an engaging and inspiring speaker, who is able to challenge and motivate her audience.
- Denise’s insights are backed by her extensive knowledge and expertise in the field, and her publications, which makes her a credible and reliable source of information.
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).
With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organisations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.
News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.
Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogues. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.
Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.
See keynotes with Denise Lee Yohn