Eric Sheinkop
Award-winning entrepreneur and thought leader helping brands innovate through expert-driven content and authentic consumer engagement.
Why you should book Eric Sheinkop for your next event
- Launched a $15M+ music licensing platform—now helps brands reimagine consumer engagement through innovation and expert-driven strategy.
- As CEO of The Desire Company, he helps brands build consumer trust and long-term growth through expert-led, scalable content strategies.
- Named to Billboard’s “30 Under 30” for redefining the music-tech landscape and empowering independent talent.
Non-binding request for Eric Sheinkop
Turning content into your competitive edge
Award-winning entrepreneur, author, and CEO of The Desire Company, Eric Sheinkop helps brands innovate and grow through expert-led content and strategic partnerships. With a history of disrupting industries—like building the world’s largest indie music licensing platform—he brings proven strategies to transform how consumers connect with trusted information.
Eric Sheinkop is a recognized entrepreneur, author, and innovation leader known for building businesses that transform how industries operate. As co-founder and CEO of The Desire Company, he’s changing the way consumers connect with products—through trusted, expert-driven content that fosters confidence, transparency, and brand loyalty.
Prior to launching The Desire Company, Eric founded Music Dealers, which became the world’s leading independent music licensing platform. The company’s groundbreaking partnership with The Coca-Cola Company generated over $15 million in revenue for independent artists and redefined how brands use music to connect with audiences. His work earned him recognition on Billboard’s “30 Under 30” and prestigious honors such as Cannes Lions and CLIO awards.
With deep expertise in content strategy, retail media, and brand innovation, Eric delivers actionable insights that help companies navigate change, build trust, and drive growth. His experience at the intersection of tech, media, and commerce positions him as a trusted advisor for forward-thinking organizations.
As a keynote speaker and podcast host, Eric energizes audiences with real-world lessons, bold ideas, and future-ready strategies.
Book Eric Sheinkop for your event to explore what’s next in content, commerce, and consumer trust—and how your organization can lead the way.
Eric Sheinkop | Center for Creative Entrepreneurship Reframe Conference
Watch Eric Sheinkop in action
Keynotes
Keynote by Eric Sheinkop: Building trust in the age of AI. The power of human expertise
As AI continues to reshape industries, this keynote explores the importance of human expertise in building trust with consumers. Eric can discuss how real human engagement provides authenticity, transparency, and connection in an increasingly automated world.
He would explore the unique value proposition of human connection in differentiating brands, fostering customer loyalty, and navigating the ethical considerations of AI in commerce.
Keynote by Eric Sheinkop: The neuroscience of connection. How to capture attention and drive action
Eric can delve into the psychological and neurological factors that influence consumer decision-making. He can discuss the science behind attention spans, emotional engagement, and the power of visual storytelling in the context of e-commerce, offering actionable insights for media professionals, marketers and retailers to optimize their content strategies.
Keynote by Eric Sheinkop: The future of trust in commerce
Today’s shoppers are navigating a retail world flooded with fake reviews, misleading product claims, and influencer endorsements that often lack authenticity.
This keynote explores how these dynamics have led to a crisis of trust and why consumers are increasingly demanding real, credible insights. Eric can delve into how expert-driven, transparent content is emerging as the antidote, offering the validation shoppers need to feel confident in their purchase decisions.
He’ll share how brands and retailers can use third-party expertise to drive conversions, reduce returns, and stand out in an increasingly skeptical marketplace.
Keynote by Eric Sheinkop: Disrupting traditional industries
Entering legacy industries comes with real challenges, deeply ingrained systems, established players, and a resistance to anything that threatens the norm.
In this keynote, Eric shares lessons from building companies that have successfully disrupted entrenched markets. He can explore the mindset and tactics needed to challenge the status quo, from identifying cracks in outdated models to navigating gatekeepers with clarity and creativity.
Attendees will gain insight into what it takes to not just launch, but scale and sustain innovation in the face of institutional inertia.
Keynote by Eric Sheinkop: Entrepreneurship in the Age of Innovation
In a world where change is the only constant, successful entrepreneurship demands more than bold ideas, it requires the ability to think fast and plan smart.
This keynote explores how to navigate short-term shifts while building for long-term growth. Eric can share strategies for launching and scaling businesses in industries that are always evolving, with a focus on persverance, adaptability, and purpose-driven leadership. From managing volatility to staying mission-aligned, he offers a roadmap for building companies that are equipped to thrive in both the uncertainty of today and the opportunity of tomorrow.
