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Expert in using music to boost consumer engagement with major brands

Eric Sheinkop

travels from USA

Eric Sheinkop is the CEO and co-founder of Music Dealers, utilizing music to boost upcoming artists as well as consumer engagement with brand messaging.

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About Eric

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Listed on Billboards '30 under 30' list of rising young executives, Eric Sheinkop co-founded and is CEO of Music Dealers in 2008. Eric helped to revolutionize the way that brands use music in order to boost consumer engagement, whilst also enabling up and coming artists and bands to reach wider audiences. Eric has grown Music Dealers to the strong platform it is today, boasting almost 20,000 indie musicians using the platform to license their music to brands. Under his leadership, Coca-Cola has agreed a partnership with the company which gives them a minority stake.

Why you should book Eric Sheinkop for your next event

  • Listed as a rising young executive by Billboard, Eric is an expert in his field and has revolutionized the music licensing landscape to enable brands to work with upcoming musicians to improve customer engagement. Eric is an expert who’s well respected by audiences worldwide.
  • Eric is an engaging and well-rehearsed speaker, ensuring all audiences enjoy his keynotes and walk away with a newfound knowledge of the topic.
  • Eric can help your brand to appeal to a wider range of audiences and boost engagement with your brand messaging, enabling a more effective marketing strategy.

After successfully founding and leading Music Dealers, Eric has grown the company and forged numerous partnerships and deals – including a groundbreaking partnership with Coca-Cola which lead to the company taking a minority stake in the business. Eric has had such an impact on the industry that he’s been recognized by Billboard as a rising young executive and has also received awards such as “Music Man of the 21st Century” and was also included in the “Crains Tech 50” list in 2012.

Eric has built an extensive expertise in his field, which brought him the opportunity to co-author the book “Hit Brands: How Music Builds Value for the Worlds Smartest Brands” – providing an essential guide to marketing industry professionals in how to maximize consumer engagement through the power of music.

Sheinkop has gone on to create The Desire Company, a new tech-based marketing solution which aims to further disrupt the industry by giving consumers access to expert advice that will allow them to learn new skills and make better-informed purchasing decisions. Through this venture Eric has combined how-to videos, expert product reviews and classes to allow consumers make improved decisions before they commit to purchasing a product, whilst also enabling brands to introduce new products to customers.

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Keynote by Eric Sheinkop

Keynote topics


  • Music
  • Entrepreneurship
  • Branding
  • Business
  • Customer Engagement
Watch Eric Sheinkop in action

MUBUTV: Insider Video Series Season 3 Episode #33 President of Music Dealers Eric Sheinkop Pt.1

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Keynote topics with Eric Sheinkop