Sales and marketing often clash, yet they’re inseparable. From starting in sales to moving into marketing and eventually leading both, Hana shares how she uncovered the roots of their rivalry and the keys to turning tension into teamwork. This talk reveals the shared strengths, common pitfalls, and practical steps to build harmony between these essential functions, driving lasting impact across the business.

Leadership isn’t just about vision, it’s about action. Hana shares how strategy begins with asking the right questions and involving the right people. It’s not about having perfect answers, but about building together, revising often, and tracking execution. When strategy hides in a drawer, leadership disappears with it. This talk reveals how active, people-centered leadership turns strategy into real-world impact.

Whether it’s choosing a career path or what to eat for dinner, our decisions quietly shape who we are. Yet behind every choice lies an invisible debate between emotion, intuition, and logic that we rarely acknowledge.

In this keynote, Hana explores the psychology of decision-making, revealing why most choices are emotional at their core, and how we rationalize them after the fact. Drawing on research and personal insight, she unpacks the hidden cost of indecision, what makes some people more decisive than others, and how to build confidence in your choices through everyday practice.

Hana’s story begins in North Africa, unfolds in the Middle East, and leads in Europe. Her skin, café au lait, is more than a shade. It’s a lived experience of being celebrated, misunderstood, exoticized, and expected to represent more than one voice.

In this keynote, Hana shares what it means to live between regions and cultures and lead beyond the labels others assign. She explores the emotional complexity of being “the diverse one” in global leadership spaces across EMEA and how her journey taught her that visibility isn’t the same as voice.

This isn’t a talk about frameworks or quotas. It’s a personal reckoning with identity, perception, and the quiet strength it takes to lead while constantly translating yourself. This message isn’t directed at minorities; it’s an invitation to everyone to move beyond buzzwords and engage with diversity and inclusion as a deeper, shared responsibility.

In this powerful keynote, Hana shares the story of a mentor who changed the course of her career and her life, and the moment she chose to become a mentor herself. From navigating leadership across North Africa, the Middle East, and Europe to finding guidance when it mattered most, Hana reflects on how mentorship shaped not just her path but her purpose.

This talk is more than personal; it’s a call to action. Hana challenges mentees to take ownership of their growth and invites mentors to give back with intention, empathy, and courage. She speaks candidly about the emotional impact of being mentored, the responsibility of becoming one, and the quiet power of showing up for someone else.

For Hana, music was her first love, a passion that never became a career but always remained a lifeline. As a singer and songwriter, she found refuge in melody, a way to disconnect from everyday stress and reconnect with herself. Music became her language of self-expression, storytelling, and connection, reaching people across cultures even when they didn’t speak the same tongue.

In this keynote, Hana explores how both music and languages have shaped her life across North Africa, the Middle East, and Europe. She shares the beauty and complexity of being multilingual, not just to survive but to build trust, love, and deep human connection. From the emotional nuance of switching languages to the humorous twists of translation gone wrong, Hana invites audiences to embrace the power of sound as a bridge between worlds.

This is not just a personal reflection; it is a call to communicate with intention, to connect through rhythm and words, and to rediscover the joy of being understood.