
Ida Thyrring
Sociologist and motivational performance coach helping startup
founders, young talents and elite athletes to reach their goals.
Sociologist and motivational performance coach helping startup
founders, young talents and elite athletes to reach their goals.
How to perform with calm, clarity, and the highest quality.
For as long as she could remember, Ida sought answers outside herself to become a true high performer.
What do others expect of her?
How would someone else solve this task?
What habits does a “real” high performer live by?
What does a “true” professional performance coach do in this situation?
Perhaps she needed more credentials or new techniques to finally feel good enough?
This constant search made Ida feel proactive, but it also left her anxious and uncertain, as the answers never truly came.
No strategy, “high performer habit,” or credential ever made her feel 100% at ease with herself.
Then, she encountered the 3 Principles (3P)—a simple understanding of how the human experience is created moment to moment.
This was the biggest game-changer for Ida in understanding high performance and finally finding her way to reaching her full potential.
Through working deeply with these principles, she realized that the greatest performance doesn’t come from adopting new strategies, implementing specific habits, or seeking external validation.
It comes from within.
Performing at one’s best—with clarity, calm, and the highest level of quality—happens when a person trusts the guidance of their inner knowing.
The most wonderful and reassuring part?
Everyone has access to this inner resource.
It is always available.
It never leaves.
It never fails.
It never abandons—even in the most difficult or demanding situations.
In this keynote, Ida shares her story of how connecting with this inner resource accelerated her own performance to a level she never imagined possible.
She also sheds light on how this universal inner resource can guide others as high performers in the most helpful, creative, and powerful way.
Key take aways for the audience:
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Ida is Head of People & Performance at the Copenhagen based tech scale up, Sonar. Her mission is to empower the organization in reaching its business goals through a human-first high-performance culture. This means ensuring the organizational structures and the cultural foundation that supports employees, leaders, and cross company teams to deliver their very best.
As a sociologist, process consultant and performance coach, Ida has several years of hands on-experience with organizational development, culture building and high performing professionals. She is the sparring partner of startup founders, first time leaders and young talents, as well as elite athletes. Her work is based on classical sociological thinking, behavioral design, ACT (acceptance and commitment therapy) as well as modern performance psychology.
Ida is passtionate about working with ambitious people like herself, who have the courage to face a challenge and look within themselves. Ida applies various tools not only in her professional position as sociologist, but also as a competing CrossFit Athlete. Ida want to widen the horizen and pass on her ambitions to others as well as herself.
On stage Ida is passionate, relatable, and inspiring. She delivers with high energy, and the tools she introduces are intuitive and easy to implement in a high-performing high-skilled environment.