Founder of Ageism Is Never In Style, Jacynth transforms workplaces with visionary strategies against age bias and generational divides.
5.00 of 5
Top rated!5 of 5
Jacynth is not only on top of her game in terms of the academics, but also full of tangible real world insights which bring her arguments to life. She is extremely articulate, persuasive and charismatic which also makes her an excellent speaker.
Sam Gomez, Founding Director
8th Day
Widely acclaimed as a leading voice on age inclusivity, this award-winning keynote speaker empowers organizations to dismantle age bias and unlock the power of multigenerational collaboration. As Founder & CEO of Ageism Is Never In Style, she has advised L’Oréal, LinkedIn, and the BBC, while her viral campaigns reached 45M+. With strategic expertise and a compelling vision, she helps brands future-proof their culture, drive innovation, and engage diverse audiences. Book this trailblazer to inspire meaningful change and sustainable growth.
Keynote Speaker Jacynth Bassett is a globally recognized pioneer in age inclusivity, ageism, and longevity. As the Founder and CEO of Ageism Is Never In Style, she has built an award-winning consultancy and community dedicated to challenging stereotypes and empowering organizations to embrace intergenerational innovation.
Jacynth has advised and inspired brands like L’Oréal, LinkedIn, and the BBC, delivering actionable strategies to embed age inclusivity into corporate culture, product development, and marketing. Her viral campaigns, including #ILookMyAge, have reached over 45 million people, demonstrating her talent for creating authentic messages that resonate across generations.
With accolades such as Anti-Ageist Activist of the Year and recognition as one of London’s most influential changemakers, Jacynth brings proven expertise and credibility to every engagement.
Her keynotes equip business leaders with insights to leverage longevity trends, attract diverse talent, and drive sustainable growth in an evolving marketplace. Book Jacynth Bassett for your event to inspire your teams, future-proof your brand, and build a culture where every generation feels valued and engaged.
When you choose Keynote Speaker Jacynth Bassett, you invest in a transformational experience that challenges assumptions, unlocks innovation, and positions your organization as a leader in age inclusivity.
5 of 5
Jacynth is not only on top of her game in terms of the academics, but also full of tangible real world insights which bring her arguments to life. She is extremely articulate, persuasive and charismatic which also makes her an excellent speaker.
Sam Gomez, Founding Director 8th Day
5 of 5
As a young woman, [Jacynth] sees life through a unique and refreshing lens. She gets it. Through her work and vision she’s leading the way through purposeful action to be a visionary, shining a light on ageism while offering a powerful solution.
Catherine O'Connell, Founder Forever Fierce Revolution for Midlife Women
5 of 5
Jacynth’s presentation struck a chord with me – I’d been experiencing incidents of what I now recognise as ageism, but felt that as a young woman in my 20s, I wasn’t the ‘right’ age to be involved. Jacynth’s talk changed that for me, and I went on to join the Steering Committee of the FCA’s Age Inclusivity network, where I’ve been able to contribute to championing awareness and change for all ages.
Carla Barkham Financial Conduct Authority UK
5 of 5
Jacynth generously accepted our invitation to share her insights on diversity and inclusion in one of the most powerful sessions at the EWPN Annual Event in 2023. he brought in her expertise on ageism as one of the less talked about areas of discrimination in the corporate world and society at large. Her stories made the audience really connect with her and her panellists, making it a memorable experience for those who had the opportunity to be present.
Jessica Ramos EWPN
5 of 5
Jacynth Bassett is a trailblazer. Her unapologetic take on fighting ageism is a refreshing and much needed antidote... she’s a voice of sanity, reason and wisdom, constantly speaking out against the ageism she sees.
Dr Louise Pendry, Senior lecturer on psychology University of Sussex
Keynote by Jacynth Bassett:
This compelling keynote educates audiences on the pervasive impact of ageism across every generation. Jacynth Bassett unpacks why age inclusivity is not just a moral imperative but a social, cultural, and commercial necessity. Drawing on global data, lived experiences, and successful campaigns, she reveals how reframing ageing as a privilege can transform workplace dynamics, customer relationships, and long-term business growth.
Audience takeaways:
Practical tools to challenge age bias in daily interactions and decision-making
A framework for embedding age-inclusive values into brand strategy and culture
Insights on leveraging longevity trends for innovation and market leadership
Keynote by Jacynth Bassett:
In this thought-provoking session, Jacynth demonstrates how ageism affects all age groups, not only older generations. She explains why building intentional intergenerational allyship is crucial to dismantling stereotypes and creating environments where everyone thrives. Learn how to unite diverse age groups in shared purpose and mutual respect.
Audience takeaways:
Keynote by Jacynth Bassett:
This keynote explores why intergenerationality is critical for navigating unprecedented demographic shifts in work and society. Jacynth reveals how embracing intergenerational thinking can unlock extraordinary opportunities in talent development, customer engagement, and sustainable growth. She equips leaders with strategies to anticipate challenges and harness the power of age-diverse perspectives.
Audience takeaways:
Keynote by Jacynth Bassett:
In this powerful talk, Jacynth explores the intersection between ageism and sexism, shining a light on how gendered ageism uniquely impacts women’s careers, wellbeing, and visibility. Audiences will learn how to recognise these biases and implement strategies to create equitable, supportive environments for women of every age.
Audience takeaways:
Awareness of gendered ageism’s impact on women in work and society
Tools to challenge double standards and advocate for age-inclusive gender equity
Methods to support women in achieving visibility and opportunity at any life stage
Keynote by Jacynth Bassett:
This keynote traces the evolution of anti-aging narratives in beauty and wellbeing, questioning their relevance in today’s world. Jacynth examines cultural and commercial forces behind the anti-aging industry and proposes a new paradigm that celebrates ageing as a natural, positive experience. Learn how brands and leaders can stay relevant by shifting their approach to age.
Audience takeaways:
Watch Jacynth Bassett in action
