Founder of Ageism Is Never In Style, Jacynth transforms workplaces with visionary strategies against age bias and generational divides.
5.00 of 5
Top rated!5 of 5
Jacynth is not only on top of her game in terms of the academics, but also full of tangible real world insights which bring her arguments to life. She is extremely articulate, persuasive and charismatic which also makes her an excellent speaker.
Sam Gomez
Founding Director, 8th Day
Widely acclaimed as a leading voice on age inclusivity, this award-winning keynote speaker empowers organizations to dismantle age bias and unlock the power of multigenerational collaboration. As Founder & CEO of Ageism Is Never In Style, she has advised L’Oréal and LinkedIn, while her viral campaigns reached 45M+. With strategic expertise and a compelling vision, she helps brands future-proof their culture, drive innovation, and engage diverse audiences. Book this trailblazer to inspire meaningful change and sustainable growth.
Jacynth Bassett is a globally recognized keynote speaker and pioneering force in age inclusivity, ageism, and longevity. As the Founder and CEO of Ageism Is Never In Style, she has built an award-winning consultancy and community dedicated to challenging outdated stereotypes and empowering organizations to thrive through intergenerational innovation.
Having spoken at leading institutions such as the Southbank Centre, BP, the Financial Conduct Authority, and AJ Bell, Jacynth delivers actionable strategies to embed age inclusivity into corporate culture, product development, and marketing. Her viral campaigns, including #ILookMyAge, have reached over 45 million people, demonstrating her ability to craft authentic messages that resonate deeply across all generations.
A standout strength of Jacynth’s work is her unique ability to bridge the generational divide. She doesn't just advocate for older audiences, she engages and inspires younger demographics too, creating powerful connections across age groups. Her dynamic keynotes invite audiences to think beyond age silos and embrace a truly intergenerational approach to business, culture, and leadership.
In 2025, Jacynth was awarded the first-ever "Exceptional Achievement Award" by the Silver Marketing Association, a hotly contested honour celebrating her "Outstanding Achievement in Marketing Products & Services to the Silver Demographic." This accolade further cements her reputation as a leader and changemaker in the longevity and age-inclusive space.
Her work has earned her titles such as Anti-Ageist Activist of the Year and recognition as one of London’s most influential changemakers, underscoring her credibility and impact.
Jacynth’s keynotes equip forward-thinking business leaders with the insights needed to leverage longevity trends, attract and retain diverse talent, and drive sustainable growth in an evolving, multi-generational marketplace.
Book Jacynth Bassett to inspire your teams, future-proof your brand, and build a workplace culture where every generation feels valued, seen, and empowered. When you choose Jacynth, you invest in a transformational experience that challenges assumptions, unlocks innovation, and positions your organization as a trailblazer in age inclusivity.
5 of 5
Jacynth is not only on top of her game in terms of the academics, but also full of tangible real world insights which bring her arguments to life. She is extremely articulate, persuasive and charismatic which also makes her an excellent speaker.
Sam Gomez Founding Director, 8th Day
5 of 5
As a young woman, [Jacynth] sees life through a unique and refreshing lens. She gets it. Through her work and vision she’s leading the way through purposeful action to be a visionary, shining a light on ageism while offering a powerful solution.
Catherine O'Connell Founder, Forever Fierce Revolution for Midlife Women
5 of 5
Jacynth’s presentation struck a chord with me – I’d been experiencing incidents of what I now recognise as ageism, but felt that as a young woman in my 20s, I wasn’t the ‘right’ age to be involved. Jacynth’s talk changed that for me, and I went on to join the Steering Committee of the FCA’s Age Inclusivity network, where I’ve been able to contribute to championing awareness and change for all ages.
Carla Barkham Financial Conduct Authority UK
5 of 5
Jacynth generously accepted our invitation to share her insights on diversity and inclusion in one of the most powerful sessions at the EWPN Annual Event in 2023. he brought in her expertise on ageism as one of the less talked about areas of discrimination in the corporate world and society at large. Her stories made the audience really connect with her and her panellists, making it a memorable experience for those who had the opportunity to be present.
Jessica Ramos EWPN
5 of 5
Jacynth Bassett is a trailblazer. Her unapologetic take on fighting ageism is a refreshing and much needed antidote... she’s a voice of sanity, reason and wisdom, constantly speaking out against the ageism she sees.
Dr Louise Pendry Senior lecturer on psychology, University of Sussex
5 of 5
An extremely influential thought leader whose various campaigns have achieved worldwide coverage, inspired major brands and changed perceptions of ageing.
Judge, Silver Marketing Association
5 of 5
We were lucky to have Jacynth Bassett as a speaker. Her talk prompted a lot of thoughts from our members. Jacynth is a very good speaker who is concise and clear and well able to listen to questions too. We would definitely recommend her to speak either on Zoom (or the equivalent) or in person.
The Women's Institute
5 of 5
Jacynth identified and championed the untapped, often overlooked terrain of ageism long before it became a trending topic or a “cool” cause. She has expertly navigated the nuances, language, and deeply embedded biases that shape perceptions of age, building a vibrant community of changemakers in the process. Her globally trending campaigns are a testament to her stronghold in this space, reflecting not just her deep understanding, but her unwavering commitment to ending ageism and pioneering age inclusivity for generations to come.
Wforty4 Consulting
5 of 5
Jacynth’s excellent knowledge on this subject and her brilliant mind and communication skills raised some poignant questions.Consequently, how could marketing be more age positive became something we made into a wider theme lasting all term. It is a rare thing to find a guest that is intelligent, thought-provoking and persuasive enough to convince young students to challenge the thorny subject of all ages. If anyone can convince the next generation about overdue change being needed, she can.
Julia Robson Regents University London
Keynote by Jacynth Bassett:
This compelling keynote educates audiences on the pervasive impact of ageism across every generation. Jacynth Bassett unpacks why age inclusivity is not just a moral imperative but a social, cultural, and commercial necessity. Drawing on global data, lived experiences, and successful campaigns, she reveals how reframing ageing as a privilege can transform workplace dynamics, customer relationships, and long-term business growth.
Audience takeaways:
Practical tools to challenge age bias in daily interactions and decision-making
A framework for embedding age-inclusive values into brand strategy and culture
Insights on leveraging longevity trends for innovation and market leadership
Keynote by Jacynth Bassett:
In this thought-provoking session, Jacynth demonstrates how ageism affects all age groups, not only older generations. She explains why building intentional intergenerational allyship is crucial to dismantling stereotypes and creating environments where everyone thrives. Learn how to unite diverse age groups in shared purpose and mutual respect.
Audience takeaways:
Keynote by Jacynth Bassett:
This keynote explores why intergenerationality is critical for navigating unprecedented demographic shifts in work and society. Jacynth reveals how embracing intergenerational thinking can unlock extraordinary opportunities in talent development, customer engagement, and sustainable growth. She equips leaders with strategies to anticipate challenges and harness the power of age-diverse perspectives.
Audience takeaways:
Keynote by Jacynth Bassett:
In this powerful talk, Jacynth explores the intersection between ageism and sexism, shining a light on how gendered ageism uniquely impacts women’s careers, wellbeing, and visibility. Audiences will learn how to recognise these biases and implement strategies to create equitable, supportive environments for women of every age.
Audience takeaways:
Awareness of gendered ageism’s impact on women in work and society
Tools to challenge double standards and advocate for age-inclusive gender equity
Methods to support women in achieving visibility and opportunity at any life stage
Keynote by Jacynth Bassett:
This keynote traces the evolution of anti-aging narratives in beauty and wellbeing, questioning their relevance in today’s world. Jacynth examines cultural and commercial forces behind the anti-aging industry and proposes a new paradigm that celebrates ageing as a natural, positive experience. Learn how brands and leaders can stay relevant by shifting their approach to age.
Audience takeaways:
Keynote by Jacynth Bassett:
This dynamic keynote dives deep into the art and science of marketing across generations. Jacynth Bassett explores the cultural and commercial power of age-inclusive strategies, dismantling outdated ideas, myths, and stereotypes that limit brand impact, and how to impactfully engage older consumers. Drawing on data, insights and real-world case studies - the inspiring, the misjudged, and the problematic - she reveals how to successfully navigate this complex landscape without alienating any age group. Attendees will leave with the insight and confidence to harness emerging best practices and unlock the full potential of the longevity economy.
Audience takeaways:
Watch Jacynth Bassett in action
