Non-binding request for Jesús Cochegrú
Jesús Cochegrú
Game-changer insights from the video-game world to transform leadership, culture, and customer engagement.
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5.00 of 5
Top rated!
Why book Jesús Cochegrú for your next event
- Brings 20+ years of video-game expertise to reshape leadership, culture, customer engagement, and innovation in any organization.
- Helps teams evolve as true game-changers through cinematic keynotes blending psychology, storytelling, and strategy.
- Proven results with global brands like Volkswagen, Coca-Cola, Nike, and Audi, using game-based methods to drive real transformation.
Non-binding request for Jesús Cochegrú
A transformation architect turning video-game principles into leadership, culture, and innovation strategies.
Jesús Cochegrús shows leaders and teams how to think and act like true game-changers, taking lessons from the video-game world and applying them to business, leadership, and culture. With more than two decades of experience creating video games for top global brands and shaping high-performance teams, he translates innovation, engagement, and new business models into clear, actionable strategies. His keynotes are immersive journeys built to awaken potential and spark meaningful change.
Think Like a Game-Changer
What if your company, or your life, were a video game? This question drives the work of Jesús Cochegrús, a speaker who helps leaders rethink the way they lead, motivate, and evolve. His approach blends game psychology, engagement mechanics, and the mindset of innovation that defines the most successful games. He guides organizations toward future-ready behaviors, sharper strategy, and a culture where people feel motivated to play, grow, and win. His philosophy centers on becoming your own game-changer, someone who advances through levels, overcomes challenges, and moves with purpose.
From Video-Game Industry to Global Stages
With over 20 years of hands-on experience in the video-game world, Jesús has led and directed projects for brands such as Coca-Cola, Nike, SIEMENS, Volkswagen, and Audi. He headed the first Mexican company certified by Nintendo, Xbox, and PlayStation, shaping a new era in Latin American game development. He produced the first Mexican video game to reach #1 on the AppStore, a title that also earned an MTV Game Award. His depth of knowledge gives him a unique perspective on innovation, engagement, and the mechanics that keep people deeply involved in a journey, whether inside a game or inside a company.
Proven Transformation Through Game-Based Strategies
Jesús doesn’t just talk about the power of video-game thinking, he has proven how it transforms results. His game-based strategies helped train 10,000 Volkswagen technicians through a fully gamified learning experience. The outcome: Volkswagen won the National Labor Award and a Global Education Award, demonstrating that play, immersion, and interactive learning can elevate productivity and reshape organizational behavior. For Jesús, play is not entertainment; it is a strategic tool rooted in psychology, motivation, and progress design.
A Global Voice on Leadership, Culture, AI, and Customer Engagement
Jesús has delivered more than 500 keynotes in 25+ countries, including multiple appearances on the WOBI main stage. He has shared space with some of the world’s most influential thinkers, Richard Branson, Steve Wozniak, Michael Phelps, James Clear, Seth Godin, Guy Kawasaki, Adam Grant, and many more. His presentations are known for their cinematic energy, emotional storytelling, and ability to translate complex ideas into simple, engaging frameworks. Core themes include game-changer thinking, future-ready leadership, corporate culture, customer engagement, and the evolving role of AI and disruptive technologies.
Book Jesús Cochegrús for Your Event
When you book Jesús Cochegrús, you bring in a Transformation Architect who connects technology with humanity, strategy with emotion, and the future with action. His keynotes inspire leaders to level up, challenge assumptions, and adopt the same adaptive, creative, and resilient mindset that drives top-performing games. He is the author of GAMECHANGERS: Your Life as a Video Game, expanding his message globally and empowering audiences to build their next level with clarity and courage. His insights help organizations reprogram culture, strengthen engagement, and prepare teams for the future of work, one level at a time.
Customer Reviews
5 of 5
“Jesús brings an incredible mix of creativity, originality, and expertise. He excites audiences and sparks insights in everyone who hears him. He makes people have fun while delivering meaningful, actionable messages for any leadership team. A true must-have for any consulting or speaking engagement.”
Luis Fernando Martínez FunesDigital Strategy Director, LLYC / now Digital Transformation Consultant
5 of 5
“As always, inspiring and spot-on. He’s a total ‘crack’.”
Carlos MolinaVP Sales & Digital, IZO
5 of 5
“I hired Jesús Cochegrús for a regional kick-off at Ricoh Latin America, and many of our subsidiaries followed by inviting him to their local events. His message is contemporary, relevant, and powerful — but most importantly, it’s delivered with a unique personal touch that combines humor and empathy, leaving a vibrant and positive impact.”
Fernando MaronieneVP Marketing, RICOH Latin America / now Brother USA
5 of 5
“Having Jesús as a keynote speaker and workshop facilitator for our sales and commercial teams was a huge success! Not only is he an extraordinary speaker, but he knows exactly how to translate his message to each audience to guarantee engagement — and therefore, results. Thank you, Jesús!”
Adriana BlancoSales Director BOSE / now Business Head Harman Brands
Rated 5.00/5 based on 4 customer reviews
Keynotes
Keynote by Jesús Cochegrús:
Your Company as a Videogame
When you play a video game and move from one level (or world) to another, you know everything can change. You will face new challenges, new monsters, new problems… but you know they’re part of the game! You don’t waste time complaining; you adapt your way of playing.
You search for new weapons and tools, learn new skills, find new allies, develop new strategies… not only to survive in that new level but to triumph in that new world. In a video game, you adopt the GAME-CHANGER Mindset: you change the way you play to become the one who changes the future of that universe. You take control and act as the hero of your story.
What if your company, or your life, were a video game?
Are you truly enjoying your game? Do you know your purpose, your goals, your map? Are you facing the changes of your world as your own Game-Changer? Are you confronting your monsters? Are you using your superpowers?
In the end, the controller is in your hands. You are the one making the decisions in your life. Discover the strategies used in game design to get you engaged on your own game and become the hero of your universe. Don’t just watch your life happen, take control and be the change your world needs.
In One Sentence
Life, like a video game, constantly forces you to face new levels, monsters, and challenges. The difference lies in whether you merely survive or play to win. By adopting the Game-Changer Mindset, you change how you play to change the future of your game. Don’t be a spectator, take control, grow, and become the hero your world needs.
Takeaways
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Apply Game Design mechanics to create real engagement within your team.
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Develop the player mindset: resilience, purpose, and continuous learning.
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Learn tools to reinvent your attitude toward personal and professional challenges.
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Understand when to press Start, Pause, or Reset.
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Build strong teams focused on strong results.
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Protect your energy bars.
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Understand your purpose and inspire others to discover theirs.
Keynote by Jesús Cochegrús:
Homo sAIpiens: A New Game Level
Just as the smartphone transformed humanity in less than 10 years, Artificial Intelligence will transform it again, but this time in less than five years. In this keynote, Jesús introduces his concept “Homo sAIpiens”: the new breed of customers and employees empowered by AI, and explains how companies must evolve toward an AI2AI world (not just B2B or B2C).
We no longer need to attract and engage only human customers on an individual level; we now must also be relevant to their AI agents and AI Platforms. The next five years represent a New Game Level that will change everything and demand new strategies, paradigms, and tools.
This isn’t about installing AI tools; it’s about understanding the new AI-powered customer and collaborator and using AI to strengthen our connection with them. A must-attend keynote for leaders who want to understand megatrends and adapt their culture, marketing, and strategy to this hyper-personalized new reality.
Takeaways
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How to anticipate the needs and demands of the AI-driven customer.
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The keys to modern Engagement: Replay Value, Social Value, and Growth Value.
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The Five Levels of Connection: Needs, Wants, Experiences, Community, Individualization — evolving your customers and employees from “simple buyers” to real clients, fans, ambassadors, and partners.
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The AI2AI paradigm: how corporate and personal AI agents interact.
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How to use AI, technology, and megatrends to create value, anticipate needs, and build loyalty.
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Augmented Humanity: the power of purpose and human connection in the age of AI.
Your Life as a Video Game: Becoming The Hero In Your Own Life | Jesus Cochegrus | TEDxAjijic
Watch Jesús Cochegrú in action!
