Go to main content Skip and go to the footer
Keld Jensen

Non-binding request for Dr. Keld Jensen

Call us

+1 347 223 5128 +44 20 3744 5675
Book Keld

Non-binding request for Dr. Keld Jensen

Call us

+1 347 223 5128 +44 20 3744 5675

Dr. Keld Jensen

World-renowned negotiation strategist helping leaders create measurable value through trust, structure, and smarter agreements.

Request price and availability
USA

5.00 of 5

Top rated!
20 Client reviews
We're ready to help:  +1 347 223 5128
 +44 20 3744 5675

Why book Keld Jensen for your next event

  • Transforms negotiation from tactics into structured, value-driven strategies that deliver measurable financial outcomes and long-term results.
  • Trusted advisor to governments and global enterprises, bringing decades of leadership, research, and real-world negotiation expertise.
  • Challenges executive thinking and creates alignment with frameworks that reduce risk, strengthen trust, and improve performance.

Non-binding request for Dr. Keld Jensen

Award-winning negotiation expert and creator of SMARTnership™ and NegoEconomics™

Dr. Keld Jensen is one of the most prominent voices in negotiation, trust, and value creation. As a globally recognized author, professor, and keynote speaker, he brings a rare combination of academic depth and executive experience. His approach moves organizations beyond traditional negotiation tactics toward structured strategies that generate measurable value. With decades of experience advising governments, corporations, and leaders worldwide, Dr. Jensen equips audiences with practical frameworks that reshape how they negotiate, collaborate, and lead.

 

Dr. Keld Jensen – Negotiation Speaker

Dr. Keld Jensen is a globally recognized keynote speaker, author, and advisor known for redefining how organizations approach negotiation. His work centers on a simple yet powerful principle: organizations negotiate to generate and distribute value. From this foundation, he has built methodologies that help leaders move beyond positional bargaining and toward structured, value-creating strategies.

As the founder of the SMARTnership™ Negotiation Strategy and the creator of NegoEconomics™, Dr. Jensen has introduced frameworks that focus on measurable financial outcomes, trust, and long-term performance. His approach is widely used by global enterprises, governments, and leadership teams navigating complex negotiations.

 

Book Dr. Keld Jensen for Your Event

Organizations book Dr. Keld Jensen when negotiation outcomes carry real consequences. His keynotes are designed for leaders who need more than inspiration—they need clarity, structure, and tools that work in high-stakes environments.

Dr. Jensen delivers insights that resonate across executive teams, procurement and sales leaders, legal professionals, and organizations negotiating at scale. His presentations create alignment among senior stakeholders and challenge deeply rooted assumptions about negotiation.

Audiences leave with:

  • A new understanding of how value is created and captured in negotiations
  • Practical frameworks that can be applied immediately
  • Stronger alignment across teams and leadership levels
  • A mindset shift that supports better long-term decisions

 

A Career Built on Global Impact

Dr. Jensen’s career spans leadership, academia, and advisory roles at the highest level. He previously served as CEO of a publicly listed technology company in Scandinavia before shifting his focus to improving negotiation practices worldwide.

He has held several prominent academic positions, including Associate Professor roles at Thunderbird School of Global Management (ASU), Aalborg University in Denmark, and the Louvain-BMI Institute in Belgium and Lithuania. He also served as Chairman of the Centre for Negotiation at Copenhagen Business School.

As an author of 27 books published in more than 37 countries and 18 languages, his work has reached over 3 million readers globally. His insights on negotiation, trust, and communication continue to influence leaders across industries.

 

Awards, Recognition, and Thought Leadership

Dr. Keld Jensen’s contributions have earned him international recognition. He was named one of the Top 100 Thought Leaders in Trust worldwide and has received multiple prestigious awards, including the IACCM Innovation Award and recognition for Negotiation/Tender Strategy by public procurement organizations.

In 2026, he was ranked #2 on the Global Gurus Top 30 list, highlighting his influence as one of the world’s leading experts in negotiation. He has also been a finalist for major global awards in commerce and contracting.

Beyond the stage, Dr. Jensen contributes to Forbes, sharing insights on negotiation and leadership, and continues to advise governments, international organizations, and global corporations.

 

A Modern Approach to Negotiation

Dr. Jensen’s philosophy reflects the realities of modern business. Negotiation is no longer about winning or losing, it is about creating sustainable value while maintaining trust and relationships.

His methodologies emphasize:

  • Value creation over short-term gains
  • Trust as a measurable and strategic asset
  • Structured processes over instinct-driven tactics
  • Long-term performance instead of quick wins

This perspective enables organizations to reduce risk, improve outcomes, and strengthen collaboration across complex stakeholder environments.

 

What Makes Dr. Keld Jensen Different

Dr. Jensen stands out for his ability to combine intellectual rigor with practical application. His keynotes are grounded in research, enriched by real-world experience, and delivered in a way that engages even the most senior audiences.

He brings a global perspective shaped by his dual citizenship in Denmark and the United States and his experience working across industries and cultures. Now based in Southern California, he continues to influence how organizations think about negotiation on a global scale.

His latest book, The Smart Negotiator (2025), reflects decades of research and hands-on experience, offering leaders a clear path toward more effective and value-driven negotiation practices.

Dr. Keld Jensen leaves audiences with more than ideas, he leaves them with a new way of thinking, a structured approach to action, and the confidence to negotiate with purpose.

Customer Reviews

5 of 5

Keld Jensen is one of the leading authorities on negotiation and communication issues, and have helped shape and influence many significant tools and insights on one of the most important skills required in effective and sustainable management. He is a great person, thinker and leader, and at the same time a pleasant, dynamic and professional capacity whom I will strongly recommend to any global leader and executive aspiring to make a difference for their corporations - to the direct benefit of their shareholders and stakeholders.

5 of 5

Keld Jensen is one of the leading authorities on negotiation and communication issues. He writes on the topic, is an excellent trainer in negotiation and communications and inspires others to perform while negotiating. Keld is a dynamic person who has an energetic and professional approach in everything he does. Also he has an appealing social responsibility, where he pro bono helps NGO’s to archive results in negotiations.

5 of 5

Keld holds great competence in how to create value in negotiations for all stakeholders. He presents theory and concepts in an easy-to-understand way, and ensures that training and learning is carried out over time to maximise and sustain the positive changes in the clients behaviour. Get introduced to his ideas and knowlede through his litterature.

5 of 5

I have had the pleasure to use Keld Jensen for training purpose. Both Negotiation and Kommunikation. First time I used Keld was when I was Senior Manager for Nokia, later on I ivited Keld to have a Negotiation Course for my people when I was located In San Diego California. The negotioation skills you learn by attending Keld Course's is without doubt the best training's I ever have had. The results in my own negotiation clearly shows that and I have easyli increased the overall value by using Keld's methods. Besides that Keld is also a very lilkeable person. Look forward to further business.

5 of 5

Keld Jensen, CEO at MarketWatch has been able to put together a Master program within Executive Negotiation, where all different points of view in the discipline of negotiation is covered on a very high level. Keld is both an extremely skilled negotiator as well as a good coach. I can at any time recommend to join the Executive Negotiation Master program if you and your company will bring profit to an even higher level without compromising your business partners.

5 of 5

Keld Jensen has a unique understanding and depth of expertise in his craft, with a creative sense of how to be effective in these turbulent times. He's the best expert in the field.

5 of 5

A superb negotiator and business thinker! A genuine asset to any organisation with whom he conducts business!

5 of 5

I have had the pleasure of working with Keld for several years. His enthusiasm, imagination and dedication are just some of the immediately evident qualities that he brings to his work and which infect those around him. I am pleased to recommend Keld as a thought-leader, inspirational speaker, coach and consultant.

5 of 5

I had the great pleasure having Keld Jensen as teacher at the CBS-SIMI Executive in "Negotiating Partnerships". Keld is an excellent, inspiring and experienced teacher who manages to convey both the theory and practice in brilliant fashion. I give Keld my best recommendations.

5 of 5

I have had the pleasure to meet Keld Jensen during my International Executive MBA studies. Keld Jensen is highly competent and for sure among the worlds most interesting, innovating and experienced speakers and lectures on the area of negotiation. Taking on his advices and technics has added value to my business instantly, but as well he made it clear that we all in our life can improve being better negotiators especially working with his concept of “Smartnership”.

5 of 5

I have met and worked with Keld Jensen more times during the last 5 years. First of all, two times three days in connection with my EMBA education at BMI in Vilnius. His seminar in professional negotiation was ranked as one of the best seminars by the students among all seminars during the whole EMBA education. Keld showed and demonstrated high professional skills in negotiation and understanding of the topic which is outstanding. Skilled achieved during many years work with negotiation both in the professional business life by advisor for big international companies but also as lector in many business schools and universities around the world. His huge international understanding on culture differences and the impact on those in negotiation was to a benefit for all at the EMBA education. No doubt that Keld’s knowledge about professional negotiation on all levels is one of the most recognized in the Danish as well as in the international business environment. I really enjoyed to participate in his seminar and gained a lot of knowledge which today is useful in my daily work. Keld gave many good examples on how big impact good negation skills can have to business and also negative impact by underestimate the importance of negotiation skills.

5 of 5

I have had the pleasure of being taught by Keld Jensen in the art of negotiation. Keld Jensen has an ability to capture the essence of negotiation, and like no other teach you what is important to have success when negotiating, by focusing not only on your company’s personal gain in the short run, but what will be the best contract in the years to come, by Smartnership. When I followed the “Executive Master in Negotiation” I achieved knowledge and skills within communication and negotiation that really moved me forward.

5 of 5

At Aalborg University we strive after having reallife subjects in our MBA programme. I have always know that Negotiation combined with top of class knowledge will make great results. In order to achive we hired Keld Jensen to lecture in Negotiation in our MBA Class. We have got very good feed back on Kelds performance and knowledge and skills delivered. I will do my outmost to motivate Keld to return and return and return

5 of 5

I have just attended the course; Executive Negotiation Skills Level I - and what an eye opener I got during the course. I have worked with procurement at various levels for more than 20 years and I honestly admit that it was with a good deal of skepticism that I went to participate in the course. My meeting with Keld Jensen, the course material and the different cases has really changed my perspective and my approach to procurement. I have really taken a giant leap forward to embrace procurement and purchasing techniques in a completely different and quite nuanced way. Keld Jensen is incredibly dynamic and vibrant - you can surely feel that he is passionate about this area and he assessor an incredible experience. Throughout the whole course was Keld good to follow up with cases from his previous negotiations. When looking back I am so glad that I went and participated...

5 of 5

I have had the great pleasure to co-present with Keld on several occasions. He is among the best public speakers you'll ever meet and gets the message across every single time.

5 of 5

Just attended a two day MBA seminar with Keld Jensen as speaker. It was so inspiring and the methods and tools from Keld can be implemented day one in my business.

5 of 5

When it comes to negotiations and business strategies, Keld Jensen is the first person I call out, to be my trainer. I'm amazed with the level of professionalism and quality he brings to the table, and this in turn gave me total confidence in him delivering a great training. I believe that delegates from different regions in the world have benefited from the tools and techniques he's shared in the course of the training. It has always been my pleasure to work with Keld, and I always look forward for future opportunity to work with him.

5 of 5

I have taken the course "Executive Negotiation" for many years ago where Keld Jensen was the mail speaker. This is the best course I have ever participated in. In my role as Project Director in KPC I have arranged an internal course again held by Keld, and the result was very good. I have only heard positive respond from my colleagues.

5 of 5

Keld is a highly knowledgeable, and high energy expert on negotiation and sales in general as well as being very engaging and entertaining - a unique combination!

5 of 5

In December 2015, Keld Jensen facilitated a negotiation and dialogue process between the Danish Defence Estate Agency and one of our major suppliers. The workshop provided new perspectives and focused on unexploited opportunities in the partnership. Based on my experiences, I can clearly recommend Keld and his almost infinite toolbox for dialogue and negotiation.

Rated 5.00/5 based on 20 customer reviews

Keynotes

Keynote by Keld Jensen:

The SMART Negotiator: Why More Tactics Don’t Improve Results

Most negotiation training focuses on tactics, what to say, when to say it, and how to gain short-term advantage. Yet research shows that tactics alone rarely improve financial outcomes. In this keynote, Dr. Keld Jensen explains why negotiation performance is driven by strategy, structure, and economic understanding rather than clever moves at the table.

Drawing on global research and real-world cases, he demonstrates how top performers consistently create more value by designing negotiations before they begin. Audiences gain insight into the structural mistakes that quietly erode margins and the disciplined preparation models that prevent hidden losses. The result is a shift from reactive bargaining to strategic value creation.

Audience takeaways:

  • A strategic framework for increasing measurable negotiation outcomes

  • Insight into why tactical training often fails to deliver financial impact

  • Tools to design negotiations that consistently create and protect value

Request a quote

Keynote by Keld Jensen:

The 42% Problem: Why Negotiations Lose Value and How to Get It Back

Research based on decades of large-scale negotiation simulations reveals a striking reality: up to 42% of potential value is typically lost in negotiations. In this keynote, Dr. Jensen breaks down where that value disappears, why most teams never see it, and how leaders can recover it.

He explains the behavioral, structural, and decision-making factors that cause value leakage, from poor preparation and narrow framing to lack of trust and weak process design. Through practical examples, he shows how organizations can redesign negotiations to capture hidden value and turn missed opportunities into measurable financial gains.

Audience takeaways:

  • Understanding of where and why value disappears in negotiations

  • Practical methods to identify and capture hidden financial opportunities

  • A systematic approach to increasing negotiation performance across teams

Request a quote

Keynote by Keld Jensen:

Negotiation Is Leadership

Negotiation is no longer reserved for procurement or sales. It is a core leadership competence. Every strategic initiative, budget alignment, stakeholder management, change implementation, partnerships, requires negotiation.

In this keynote, Dr. Jensen demonstrates how effective leaders apply negotiation principles to align interests, manage complexity, and turn strategy into execution. He shows how negotiation thinking improves internal collaboration, reduces friction, and strengthens accountability across organizations. Leaders learn to approach challenges with clarity, structure, and economic awareness.

Audience takeaways:

  • A leadership mindset built on negotiation principles

  • Tools to align stakeholders and reduce organizational friction

  • Practical frameworks for turning strategy into committed execution

Request a quote

Keynote by Keld Jensen:

AI in Negotiation: What Changes and What Doesn’t

Artificial intelligence is entering negotiations rapidly. Many organizations are experimenting with AI tools, yet few understand how to use them effectively. In this keynote, Dr. Keld Jensen separates practical application from hype.

He explains where AI genuinely improves negotiation performance particularly in preparation, data analysis, scenario modeling, and decision quality. At the same time, he clarifies what remains fundamentally human: judgment, trust-building, and ethical responsibility. The result is a balanced perspective on how AI strengthens negotiation capability without replacing leadership.

Audience takeaways:

  • Clarity on how AI improves negotiation preparation and decision-making

  • Understanding of what remains uniquely human in high-stakes negotiations

  • A roadmap for integrating AI into negotiation processes responsibly

Request a quote

Keynote by Keld Jensen:

Trust Is Not Soft: The Economics of Trust in High-Stakes Deals

Trust is often framed as a cultural or personal trait. Dr. Keld Jensen reframes it as a measurable economic driver. Based on longitudinal studies and large-scale negotiation research, he demonstrates how negotiations designed around trust-based structures have generated more than 30% additional value compared to traditional, tactic-driven approaches.

This keynote reveals how trust directly impacts cost levels, speed of agreement, risk exposure, decision quality, and long-term performance. When trust is missing, negotiations slow down, control mechanisms increase, and financial outcomes suffer. When trust is structured intentionally, measurable value is created.

Dr. Jensen provides leaders with a practical understanding of how trust can be designed into negotiation processes rather than left to personality or chance.

Audience takeaways:

  • Evidence-based insight into the financial impact of trust

  • Understanding of how trust affects cost, risk, and long-term performance

  • Practical methods to measure, manage, and monetize trust in negotiations

Request a quote

Keld Jensen keynote at the Vilnius International Negotiation conference 2024

Watch Keld Jensen in action!

Request price and availability: Keld Jensen

Books by Keld Jensen

  • Negotiation Essentials
    Negotiation Essentials
    The Tools You Need to Find Common Ground and Walk Away A Winner
    By Keld Jensen
  • The Elements of Negotiation
    The Elements of Negotiation
    103 Tactics for Everyone to Win in Each Deal
    By Keld Jensen
  • The Smart Negotiator
    The Smart Negotiator
    Unlocking the Power of AI and Human Insight in Effective Deal-Making
    By Keld Jensen

Keld Jensen

Non-binding request for Dr. Keld Jensen

Need help?

Phone: +1 347 223 5128

Email: contact@a-speakers.com