Nir Eyal was born in Israel, and he immigrated to America as a child with his parents who moved just outside of Orlando, Florida. After working for a solar panel company and a consulting group, he returned to school to earn an MBA from Stanford University. Delving into product design, Eyal explored his interest in psychology.
Today, Eyal consults global corporations and business professionals about the mind science behind forming habits. Leveraging his experience in technology and neuroscience, he helps audiences create actionable habit-forming strategies. As an expert in the habit-forming field, Eyal is recognized as the foremost authority in designing strategies to hook and retain customers.
His first book
Hooked
and second book
Indistractable
delve into scientific strategies for forming productive habits and maintaining focus. A proponent of controlling business and life experiences by understanding the mind, his strategies are globally recognized and adopted by businesses. He consults on how to add psychological elements in software design to elevate business performance. Eyal's writings are featured in ground-breaking publications, such as Time Magazine and Psychology Today.
He is also an avid blogger on topics related to neuroscience, technology, and business. Eyal also invests in a myriad of businesses that use habit-forming strategies, such as Presence Learning and Pana.