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Teaching companies how to create habit forming consumer strategies

Nir Eyal

travels from Singapore

Nir Eyal presents captivating talks on using neuroscience for business transformation, crafting customer behavior loops.

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About Nir

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With an expertise in behavioural engineering, Eyal incorporates his knowledge about habit forming into tech products and software. Working alongside software designers, he transforms how consumers interact with businesses by following the hooked model. In this formula, technology and psychology intersect with business to develop a proven action, reward behaviour pattern based upon scientific strategies. Understanding how the mind operates. As a best-selling author, Eyal continues to write, invest, and speak on topics related to forming productive habits. His first book Hooked is a Wall Street Journal best seller.

Why you should book Nir Eyal for your next event

  • Audiences are fascinated by the techniques Eyal incorporates into software and programs to assist companies with habit forming strategies for consumers. Hooking customers has become Eyal’s hook, which attracts global audiences to his presentations.
  • His presentation provides insights into how the mind works and uncovers hidden potential for businesses. Offering softwares and tools for increasing productivity and success, Eyal helps companies produce breakthrough results.
  • Eyal’s best-selling book, Hooked outlines techniques the reader may incorporate to build better habits and create strategies for attracting consumers.

Nir Eyal was born in Israel, and he immigrated to America as a child with his parents who moved just outside of Orlando, Florida. After working for a solar panel company and a consulting group, he returned to school to earn an MBA from Stanford University. Delving into product design, Eyal explored his interest in psychology.

Today, Eyal consults global corporations and business professionals about the mind science behind forming habits. Leveraging his experience in technology and neuroscience, he helps audiences create actionable habit-forming strategies. As an expert in the habit-forming field, Eyal is recognized as the foremost authority in designing strategies to hook and retain customers.

His first book Hooked and second book Indistractable delve into scientific strategies for forming productive habits and maintaining focus. A proponent of controlling business and life experiences by understanding the mind, his strategies are globally recognized and adopted by businesses. He consults on how to add psychological elements in software design to elevate business performance. Eyal’s writings are featured in ground-breaking publications, such as Time Magazine and Psychology Today.

He is also an avid blogger on topics related to neuroscience, technology, and business. Eyal also invests in a myriad of businesses that use habit-forming strategies, such as Presence Learning and Pana.


See keynotes with Nir Eyal
Keynote by Nir Eyal

Hooked: How to Build Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products“, has constructed a framework for designing better products and will share his years of research in this presentation.

This keynote gives product managers, designers, and marketers a new way to think of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.

Keynote by Nir Eyal

Indistractable: How to Control Your Attention and Choose Your Life

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?

Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products“, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis.

Nir shares the findings of his five years of research into how to master what he calls, “the skill of the century,” the power to be “Indistractable.” Nir’s entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.

Watch Nir Eyal in action

What makes some technology so habit-forming? | Nir Eyal | TED Institute

See keynotes with Nir Eyal


The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.

Rory Sutherland

Vice-Chairman, Ogilvy & Mather

Nir Eyal’s Hook framework is grounded in best practices in behavioral economics, habit formation and the impact of technology. His workshop at RGA was engaging, enlightening and led to many new ideas for connecting with our clients’ customers. Even if you’ve read his new book Hooked, read all the articles on his blog, and watched every video – there’s still so much that you and your team will get out of Nir’s Hooked Workshop.

Judith Oppenheim

Research Director, R/GA

Our team did a workshop with Nir and left with dozens of new ideas of how to create healthy habits for our customers. We’d highly recommend the workshop for any startup that wants to build a truly engaging product or service.

Mike Lee

CEO, MyFitness Pal
Non-binding request for Nir Eyal

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Keynote topics with Nir Eyal