Nir Eyal teaches companies how to create habit forming consumer strategies.
Singapore
Eyal offers listeners fascinating presentations about transforming business by incorporating neuroscience strategies in the business design. He offers strategies to help create a loop of habitual behaviour from customers and potential clients.
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About Nir
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Nir Eyal was born in Israel, and he immigrated to America as a child with his parents who moved just outside of Orlando, Florida. After working for a solar panel company and a consulting group, he returned to school to earn an MBA from Stanford University. Delving into product design, Eyal explored his interest in psychology.
Today, Eyal consults global corporations and business professionals about the mind science behind forming habits. Leveraging his experience in technology and neuroscience, he helps audiences create actionable habit-forming strategies. As an expert in the habit-forming field, Eyal is recognized as the foremost authority in designing strategies to hook and retain customers.
His first book Hooked and second book Indistractable delve into scientific strategies for forming productive habits and maintaining focus. A proponent of controlling business and life experiences by understanding the mind, his strategies are globally recognized and adopted by businesses. He consults on how to add psychological elements in software design to elevate business performance. Eyal’s writings are featured in ground-breaking publications, such as Time Magazine and Psychology Today. He is also an avid blogger on topics related to neuroscience, technology, and business. Eyal also invests in a myriad of businesses that use habit-forming strategies, such as Presence Learning and Pana.
See keynotes with Nir Eyal
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products”, has constructed a framework for designing better products and will share his years of research in this presentation. This keynote gives product managers, designers, and marketers a new way to think of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.
Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?
Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products”, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis.
Nir shares the findings of his five years of research into how to master what he calls, “the skill of the century,” the power to be “Indistractable.” Nir’s entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.
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