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Perla Bloom - <p data-start="234" data-end="383">Perla Bloom explores how brands can combine creativity, technology, and storytelling to build lasting cultural relevance.</p>

Perla Bloom

Perla Bloom explores how brands can combine creativity, technology, and storytelling to build lasting cultural relevance.

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5 of 5

I knew when Perla accepted my invite to speak at an event I was producing that our audience was in for a treat, and she proved me exactly right. Perla is a natural public speaker, who not only shared unique and informative insights from her own experiences, but also several relevant (and fun!) case studies that she had researched. Our audience loved the session and I can't wait for our next collaboration. Thank you Perla!

Chloe Chappell

Digital Conferene Producer at CX Network

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Why you should book Perla Bloom for your next event

  • Learn how AI, AR, and immersive storytelling are transforming the way brands connect with modern audiences worldwide.
  • Gain insights from Perla Bloom’s experience with global brands, creative agencies, and digital-first marketing innovation.
  • Discover how brands can move beyond advertising and become meaningful cultural icons in an evolving digital landscape.

Non-binding request for Perla Bloom

Brand strategy expert shaping the future of creativity, AI, and digital engagement

Perla Bloom is one of the most forward-thinking voices within brand strategy, creative innovation, and digital transformation. With experience from global companies including Expedia Group and EA Games, alongside leading agencies such as Omnicom, Saatchi & Saatchi, and Publicis, she brings a rare perspective on how modern brands can stay relevant in a rapidly changing world. Her keynotes explore the intersection of creativity, technology, AI, immersive storytelling, and culture, inspiring organizations to rethink audience engagement and embrace innovation with confidence.

 

Book Perla Bloom for your event

Perla Bloom is an internationally recognized speaker and strategist specializing in branding, creativity, digital transformation, and emerging technologies. Through a career that spans some of the world’s most influential companies and agencies, she has helped shape campaigns, marketing strategies, and digital experiences for globally recognized brands.

Her work sits at the crossroads of creativity, technology, and human behavior. Perla Bloom believes the strongest brands are no longer built solely through advertising, but through meaningful cultural relevance, immersive experiences, and authentic storytelling. Her keynotes challenge conventional thinking and offer audiences a fresh perspective on how brands can evolve in an increasingly digital and connected world.

 

Creativity in the Age of AI

Artificial intelligence is transforming the creative landscape at an unprecedented pace. Perla Bloom explores how AI is reshaping branding, marketing, and storytelling, while highlighting the importance of maintaining human creativity and emotional connection.

Drawing from her experience across global organizations and innovation-driven environments, she explains how businesses can use AI strategically without losing their identity or authenticity. Her presentations provide practical insights into the future of creativity and how companies can adapt to new technologies while continuing to build trust and engagement with consumers.

Perla Bloom’s talks help audiences understand:

  • How AI is influencing branding and marketing
  • Why creativity remains essential in a technology-driven world
  • The opportunities and challenges emerging technologies create
  • How businesses can balance innovation with authenticity

 

Building Brands Through Storytelling

Storytelling has become one of the most powerful tools in modern communication. Perla Bloom demonstrates how immersive storytelling, emotional narratives, and audience-centric experiences can transform the relationship between brands and consumers.

Her approach focuses on creating meaningful engagement rather than short-term visibility. She encourages organizations to think beyond traditional campaigns and instead create stories that resonate across platforms, communities, and cultures.

With experience from both client-side leadership roles and major international agencies, Perla Bloom understands how storytelling can shape perception, loyalty, and long-term brand value. Her insights are especially relevant for companies navigating digital transformation and changing consumer expectations.

 

The Future of Digital Engagement

Consumer behavior continues to evolve alongside technology. From AR experiences to immersive digital environments, Perla Bloom examines how brands can create stronger and more interactive relationships with audiences.

She highlights the growing importance of participation, personalization, and cultural awareness in digital communication. Her keynotes explore how brands can stay ahead by embracing experimentation, innovation, and new forms of engagement.

Perla Bloom also addresses how organizations can future-proof their communication strategies in an era defined by constant technological change. Audiences leave with a clearer understanding of where digital engagement is heading and how to prepare for the next wave of transformation.

 

Experience from Global Brands and Agencies

Perla Bloom’s career includes positions and collaborations with major international companies such as Expedia Group and EA Games, alongside renowned agencies including Omnicom, Saatchi & Saatchi, and Publicis.

This broad experience gives her a unique ability to connect strategic thinking with creative execution. She understands both the business realities behind branding decisions and the creative processes required to make brands stand out in competitive markets.

Her work across industries and international markets allows her to deliver relevant and actionable insights to leadership teams, marketers, creatives, and innovation-focused organizations alike.

 

Inspiring Audiences Worldwide

In addition to her corporate work, Perla Bloom is a respected keynote speaker who regularly contributes to international events and conferences, including MadFest and IBC Amsterdam. She is known for delivering engaging presentations that combine strategic expertise with forward-looking perspectives on creativity and technology.

Her speaking style is insightful, energetic, and thought-provoking, making complex topics accessible and inspiring for diverse audiences. Whether speaking to executives, marketers, innovators, or creative teams, Perla Bloom encourages organizations to challenge outdated thinking and embrace the future with curiosity and confidence.

Booking Perla Bloom for your event provides audiences with valuable insights into the future of branding, AI, storytelling, and digital engagement. Her keynotes inspire companies to rethink how they connect with consumers and how creativity and technology together can shape stronger, more culturally relevant brands.

Perla Bloom - <p data-start="234" data-end="383">Perla Bloom explores how brands can combine creativity, technology, and storytelling to build lasting cultural relevance.</p>

Customer Reviews

5 of 5

I knew when Perla accepted my invite to speak at an event I was producing that our audience was in for a treat, and she proved me exactly right. Perla is a natural public speaker, who not only shared unique and informative insights from her own experiences, but also several relevant (and fun!) case studies that she had researched. Our audience loved the session and I can't wait for our next collaboration. Thank you Perla!

Rated 5.00/5 based on 1 customer reviews

Keynotes

Keynote by Perla Bloom:

How to cut through when cultural environments continue to evolve as well as brands' role within them

It’s easy to get distracted by new tech and environments, taking a bottom-up approach—“we need an idea in the metaverse” or “let’s do something in the Las Vegas Sphere”—without a clear strategic direction. Keynote Speaker Perla Bloom helps brands stay anchored in brand positioning and definition, ensuring they dictate where and how they show up rather than chasing fleeting trends.

Her keynotes explore how to execute dynamic, environment-respecting strategies that add value, encourage co-creation, and integrate IRL and URL experiences—preparing brands for the merging of both worlds. She also reveals how investing in big swings like partnerships and IP co-creation can build communities that unlock organic engagement and long-term impact.

Key takeaways:

  • Prioritize Strategy Over Trends – Avoid chasing new tech for the sake of it. Let your brand’s positioning define where and how you engage, ensuring long-term impact.
  • Create Meaningful, Participatory Experiences – Design activations that add value, encourage co-creation, and seamlessly integrate physical and digital interactions.
  • Leverage Creators & Cultural Relevance – Use creators strategically to enhance engagement, contribute to the creator economy, and build deeper audience connections.
Request a quote: Perla Bloom How to cut through when cultural environments continue to evolve as well as brands' role within them

Keynote by Perla Bloom:

Using AI to redefine not replace the role of creativity whilst making the world a better place

With automation rising and pressure to do more with less, creativity is often misunderstood and undervalued. As AI enables more people to produce ‘mid’ work, how can marketers ensure technology enhances rather than replaces creativity?

Keynote Speaker Perla Bloom explores how Gen AI, AIP, and Machine Learning can streamline lower-funnel marketing while freeing up time for bigger brand moments and innovation. She reveals where and how to use AI in strategy and creative development, ensuring it fuels efficiency while maintaining human insight and originality.

She also highlights our responsibility in controlling AI biases, ensuring marketing remains representative, inclusive, and ethical.

Key learning points:

  • Using AI in strategy and creative development.
  • Where and how to use AI for what in marketing (Machine learning, AIP gen AI). 
  • How to be the marketer that saves time on the mass production and testing of mid to lower funnel DR marketing as well as enhance creative innovation for the bigger brand moments. 
  • Different AI: Gen AI, AIP, Machine learning and what they do.
Request a quote: Perla Bloom Using AI to redefine not replace the role of creativity whilst making the world a better place

Keynote by Perla Bloom:

Gaming as a frontier for brands

Gaming has evolved from niche to a global cultural powerhouse, with LATAM alone reaching $8.7 billion in 2023. With influencer-led content, mobile gaming, and ad-free digital spaces, brands must adapt or risk losing younger audiences who seek authentic, immersive experiences.

Keynote Speaker Perla Bloom helps brands navigate this evolving landscape by exploring in-game activations (Nike x Fortnite, Essence on Roblox), cause-driven campaigns (Hellman’s in Animal Crossing), and IP expansions (Netflix & Amazon into gaming). She also dives into creator collaborations on Twitch and YouTube, showcasing real-time, interactive brand experiences like McDonald’s x Kai Cenat.

Perla can talk about the following key areas:

The Rise of Gaming as a Cultural Powerhouse
Key Points:

  • Gaming has evolved from niche to mainstream, with LATAM reaching $8.7 billion in 2023.
  • Influencer-led content and mobile gaming are driving growth.
  • Young audiences seek spaces free from traditional media control.

 

The Creator Economy: Transforming Brand Engagement
Key Points:

  • Gaming creators like MrBeast, PewDiePie, and Pokimane are expanding beyond gaming.
  • Collaborations with music, fashion, and mainstream media.
  • Case studies: Riot Games’ virtual bands, Fortnite’s in-game concerts.

 

Brand Integration and Immersive Experiences
Key Points:

  • In-game brand activations (Nike x Fortnite, Essence on Roblox).
  • Emotional connections through cause-based campaigns (Hellman’s in Animal Crossing).
  • IP expansions by Amazon and Netflix into gaming.

 

Leveraging Creator Collaborations for Authentic Reach
Key Points:

  • Partnerships with creators on platforms like Twitch and YouTube.
  • Real-time and interactive experiences (McDonald’s x Kai Cenat).
  • Results-driven strategies: from live events to in-game partnerships.

 

Future Predictions and Strategic Focus for Brands
Key Points:

  • Prediction 1: Consumers will crave authenticity amidst automation.
  • Prediction 2: Integrated storytelling across virtual and real-world experiences.
  • Prediction 3: Brands should prioritize human needs before leveraging new tech.
Request a quote: Perla Bloom Gaming as a frontier for brands

Keynote by Perla Bloom:

What brands can learn from the hype & talkability of the entertainment industry

Viral success isn’t luck—it’s a mix of cultural timing, authenticity, and world-building. Brands often chase trends, but what can they learn from the entertainment industry’s ability to create talkability, fandom, and lasting engagement?

Keynote Speaker Perla Bloom reveals how brands can build cultural relevance, not just on TikTok but across events, live activations, and co-creation with fans. She explores strategies from Netflix’s live experiences to music and film Easter eggs, showing how brands can turn audiences into engaged communities.

Key learning points: 

  • Got to stay true to you and all its evolutions and connect with people =  the brand repositioning.
  • Cultivating fandom is everything - world building and opportunities to connect in a 3D fashion will do that. 
  • Culture is not just TikTok but IRL and lots of touch points - awards, social media, events: Get people to talk to you.
  • True co creation, with creators, the product and with fans - integrating UGC into the product itself, inserting ourselves into creator programming (gaming) not just their storytelling and voice, using the fan as a channel.
Request a quote: Perla Bloom What brands can learn from the hype & talkability of the entertainment industry

Keynote by Perla Bloom:

Storytelling in a new era

In a crowded digital world, standing out means more than just having a great product—it’s about telling a story that resonates. But how can brands craft compelling narratives that adapt across cultures while staying true to their identity?

Keynote Speaker Perla Bloom explores how brands can build emotional connections, leverage AI for efficient storytelling, and use the right cultural and technological levers to create hype and relevance. Her insights help brands flex their narratives without losing authenticity.

Key learning points: 

  • How to make people care about your brand; being clear on who you are and your story.
  • Flexing only in how it is told for different cultural environments.
  • Using different levers to build hype.
  • Done efficiently and well using AI.
Request a quote: Perla Bloom Storytelling in a new era

London MIT Talk Perla Bloom

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Metaverse marketing - is it right for your audience? With Global Strategy Lead at Electronic Arts

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