Samantha Johnson is an award-winning international sports broadcaster with over 15 years of experience in the industry. She has hosted some of the biggest sports events on the planet, including the FIFA World Cup Draw, the Best FIFA Football Awards, and the Olympic Football draw. Samantha is also a passionate advocate for diversity and inclusion in sports, working closely with UN Women on their "Awake Not Sleeping" initiative.
Why you should book Samantha Johnson for your next event
- Experience and Expertise: Samantha Johnson is an experienced international sports broadcaster and host, with a proven track record of hosting some of the biggest sports events on the planet. She brings a wealth of knowledge and expertise to any event, ensuring that it is professional, engaging, and entertaining.
- Passion for Diversity and Inclusion: Samantha is a passionate advocate for diversity and inclusion in sports, and she brings this passion to every event she hosts. Her commitment to these important issues makes her an ideal choice for events looking to promote diversity, equality, and inclusion.
- Professionalism and Flexibility: Samantha is known for her professionalism and flexibility, and she can adapt to any situation to ensure that the event runs smoothly. Whether she is hosting a formal awards ceremony or moderating a panel discussion, Samantha brings a high level of professionalism and expertise to every event she hosts.
Samantha Johnson is an award-winning international sports broadcaster, with a track record hosting some of the biggest sports events on the planet.
Part of the FIFA family, Samantha had the prestigious role of co-hosting the 2022 World Cup Draw, watched by tens of millions of television viewers across the globe. She’s also hosted the Best FIFA Football Awards 2022, FIFA 2022 World Cup, European and Intercontinental Play-Off draws, the 2020 Tokyo Olympic Football draw, 2022 Club World Cup draw and the 2021 Futsal World Cup draw, as well as presenting FIFA’s Living Football magazine show.
With over 15 years experience in the sports and media industry, Samantha has worked for some of the world’s biggest sports networks. Currently presenting for the Al Jazeera Media Network, she spent seven years anchoring flagship sports programmes for TRT World in Istanbul. Samantha has worked with Eurosport, BeIN Sports, and Sky Sports and has covered the 2019 FIFA Women’s World Cup, 2016 and 2020 UEFA European Championships and the 2020 Turkish Grand Prix. Alongside her anchoring duties, Samantha secures exclusive interviews and produces long form features.
Away from the world of sport, Samantha works closely with UN Women and has hosted and moderated the launch of their initiative ‘Awake Not Sleeping’.
See keynotes with Samantha Johnson