Steve A. Tineo delivers powerful insights on leadership, negotiation, influence, and human potential shaped by 25 years at the highest levels of global decision-making.
5.00 of 5
Top rated!5 of 5
“Steve is a very accomplished and solution-driven professional. He combines deep experience, high ethical standards and systematic resolve to deliver successful results for his partners.”
Léo Berent
Executive Vice-Chairman UBS Group
Steve A. Tineo is a globally recognised CEO, financier, negotiator, and inspirational speaker with more than two decades of international experience. After a career in top-tier investment banking, he went on to found Assertive Group and guide or invest in companies exceeding a combined USD $500 million valuation. Known as one of Europe’s most skilled negotiators, Steve has advised leaders across government, diplomacy, finance, sports, and media often in discreet or high-risk settings where results matter more than publicity. He is also trusted as a mentor to elite performers, including multiple Formula 1 drivers and high-profile public leaders.
Steve has built a remarkable international career at the intersection of finance, negotiation, crisis response, and human potential. For 25 years, he has conducted hundreds of negotiations worldwide and worked where pressure, uncertainty, and cultural complexity demand exceptional calm and precision.
His field track record includes 800 interventions, crisis guidance for governments, consulting for international banks, and the restructuring of listed companies but what truly distinguishes him is why he wins: he focuses on the human variable beneath every deal.
Booking Steve gives audiences access to KYF© (Know Yourself First), his signature methodology built on a core insight: tactics are only 15% of negotiation success, attitude and self-mastery determine the remaining 85%. KYF© teaches leaders to slow mental time, recognise automatic emotional patterns, and return to clarity before negotiating with others.
His Conscious Negotiation model reframes negotiation as a relationship, not a transaction: “You don’t only negotiate something, you negotiate with someone.” From crisis rooms to executive suites, Steve shows how durable outcomes come from emotional awareness, strategic empathy, and human understanding.
Steve’s work bridges high-stakes negotiation with high performance. A central theme in his keynotes is Aptitude vs Attitude: skill matters, but attitude determines how people execute when pressure peaks. This is the same mindset framework he applies when mentally coaching elite performers such as Formula 1 drivers.
Audiences leave with practical tools to regulate fear, ego, and reactivity and to lead with clarity even inside conflict.
Steve does not fit a traditional mould. He is an investment banker turned conflict and crisis-resolution specialist, PhD/DBA holder, professor, and Harvard-certified leader who is also a qualified pilot and deep-sea diver. This uncommon blend of discipline and psychological insight deepens his ability to read human behaviour and guide outcomes under stress.
Steve’s talks don’t just provide techniques, they create a mindset shift. Audiences discover how every business conflict is a human conflict, and how conscious self-leadership unlocks better decisions, better relationships, and better results.
They also learn his distinctive W3win (win–win–win) principle: agreements should benefit you, the other party, and society, the ethical edge that makes outcomes last.
5 of 5
“Steve is a very accomplished and solution-driven professional. He combines deep experience, high ethical standards and systematic resolve to deliver successful results for his partners.”
Léo Berent Executive Vice-Chairman UBS Group
5 of 5
I have appreciated his unwavering ethics and sense of responsibility. He is focused on the outcome, with respect for each party. His efficiency and discretion make him a valuable ally towards success
Vincent Perroud General Manager of FII & COO of Richard Attias Associates
5 of 5
Steve’s qualities and commitment make him a valuable partner and a tremendous asset to any organisation, company, or government, and I recommend him without reservation
Denise Burnet Former General Manager of the WEF-World Economic Forum
Keynote by Steve A. Tineo:
Embark on a journey of self-discovery and consciousness as we delve into the core of your
identity. Uncover the layers that make you unique and understand the profound impact of selfawareness on personal and professional success.
This conference sets the foundation for a transformative experience, equipping you with the
insights needed to navigate life with purpose, authenticity and efficiency.
Keynote by Steve A. Tineo:
Explore the intricate interplay between Aptitude and Attitude, with a specific focus on emotional intelligence. Learn how emotions shape your effectiveness in various aspects of life and gain practical tools to harness emotional intelligence to your advantage.
Elevate your decision-making, communication, and leadership skills by understanding the profound impact
of your emotional landscape.
Keynote by Steve A. Tineo:
Dive into the dynamics of conflicts, within yourself and with between people, and discover the power of understanding and managing emotions in negotiation and conflict resolution. Gain insights into resolving disputes with empathy, fostering collaboration, managing emotional blocks and issues, and creating win-win-win solutions.
This conference is a roadmap to becoming a skilled negotiator and a proficient conflict resolver.
Keynote by Steve A. Tineo:
Negotiation is an art, and mastering it requires a deep understanding of oneself. This conference is a masterclass in negotiation, focusing on managing emotions, overcoming fears, challenging beliefs, and transcending limitations.
Equip yourself with the skills to navigate complex negotiations successfully, ensuring mutually beneficial outcomes.
Keynote by Steve A. Tineo:
Unveiling the roadmap to personal fulfilment, this event empowers attendees to navigate life's intricate maze, unlocking the potential within to sculpt a purpose-driven existence. Through shared wisdom and profound revelations, participants emerge inspired, equipped, and poised to embark on their unique journey towards a more meaningful and fulfilling life
Keynote by Steve A. Tineo:
Empowerment takes centre stage as we address the unique challenges faced by women in leadership. Unleash your innate power and learn the art of negotiation with confidence. This conference is a celebration of the strength and capabilities of women in leadership, providing practical strategies to excel in negotiation and leadership.
Watch Steve A. Tineo in action!
