
Wayne Hemingway MBE
From launching Red or Dead to transforming UK town centres, Wayne Hemingway empowers organisations to rethink retail, regeneration, and purpose-driven business
From launching Red or Dead to transforming UK town centres, Wayne Hemingway empowers organisations to rethink retail, regeneration, and purpose-driven business
From disruptive fashion to award-winning urban design, Wayne Hemingway brings decades of experience turning bold ideas into positive change. His keynotes help organisations reimagine places, engage communities, and grow with purpose—drawing on real-world success with brands, councils, and cultural institutions across the UK.
Wayne Hemingway is one of the UK’s most respected designers and creative entrepreneurs, known for using design to drive social, cultural, and commercial impact. He first made his mark by co-founding Red or Dead, a trailblazing fashion label that grew from a market stall into a global brand with 23 stores and three consecutive British StreetStyle Designer of the Year awards.
After selling the brand, he launched HemingwayDesign—a multi-disciplinary agency that has spent the last 25 years delivering socially focused projects across housing, retail, and public spaces. His team has worked with over 40 local authorities and major organisations like TfL, the National Trust, Shelter, and Girl guiding. His work has played a key role in the regeneration of towns such as Margate, Morecambe, and Lowestoft.
Wayne is also the co-founder of Charity Super.Mkt, a fast-growing retail concept that has raised millions for charity while breathing new life into vacant high street units. His award-winning housing development in Gateshead proves that good design can be both affordable and transformative.
As a keynote speaker, Wayne Hemingway brings a rare mix of entrepreneurial experience, design expertise, and purpose-led thinking. His keynotes deliver real-world insights into regeneration, inclusive design, brand innovation, and social impact.
Book Wayne Hemingway for your event to inspire bold ideas, practical strategies, and long-term vision. Keynote Speaker Wayne Hemingway brings relevance, credibility, and creativity to every stage.
Why do so many town centres continue to decline, despite regeneration efforts and public investment?
Wayne Hemingway tackles this pressing question through the lens of design, culture, and community. With decades of experience revitalising over 40 towns across the UK, he demonstrates how traditional approaches fall short—and why a shift toward creativity, collaboration, and authenticity is urgently needed.
From forgotten coastal towns to struggling high streets, Wayne’s design-led strategies have turned underused spaces into thriving, future-ready destinations. His keynote unpacks the real-world thinking behind these transformations, challenging outdated models and offering a fresh perspective on what makes places work.
Blending storytelling with deep expertise, this keynote reframes regeneration as more than policy or planning—it becomes a cultural, social, and economic opportunity grounded in people and place.
Audience takeaways:
Understand why traditional regeneration efforts fall short—and what it takes to create meaningful, lasting transformation.
Learn how design, culture, and community engagement can turn declining town centres into thriving, people-first destinations.
Gain a fresh perspective on revitalising high streets by aligning place-making with local identity and future needs.
Why are so many retail spaces failing to connect with modern consumers in an era of change and conscious buying?
This keynote explores how retail can evolve beyond transactions to become a force for social impact, cultural relevance, and community connection. Grounded in real-world success stories—most notably Charity Super.Mkt—it shows how values-driven retail not only attracts footfall but builds lasting loyalty and commercial resilience.
Through a deep understanding of consumer behaviour, place-making, and ethical branding, this talk reframes the future of shopping as an opportunity to do more than sell. It’s about creating spaces people want to visit, support, and return to—because they reflect the values and experiences that matter today.
With decades of experience designing meaningful retail environments, this keynote challenges outdated retail models and offers a powerful vision of what shopping can become when innovation meets purpose.
Audience takeaways:
Discover how purpose-led retail drives loyalty, footfall, and long-term commercial success.
Understand why traditional retail models are failing—and what the future of values-driven shopping looks like.
Learn how to create retail experiences that blend social impact, storytelling, and community connection.
Why do so many businesses struggle to balance commercial success with genuine social impact?
This keynote challenges the outdated belief that purpose and profit are at odds—and shows how aligning the two can drive long-term success. Drawing on real-world ventures that blend ethical innovation with commercial strategy, this talk offers a practical roadmap for building businesses that matter.
From fashion and housing to retail and regeneration, it explores how putting purpose at the centre of decision-making creates stronger brands, more loyal customers, and measurable community value. It’s not about CSR add-ons—it’s about rethinking business models from the ground up.
This keynote is ideal for leaders seeking to future-proof their organisations in a market that increasingly values authenticity, sustainability, and social responsibility. Packed with insights, case studies, and bold ideas, it offers a compelling case for why doing good is no longer optional—it’s a competitive advantage.
Audience takeaways:
Learn how to align purpose with profit to build resilient, future-ready businesses.
Discover proven strategies for embedding social impact into core business models.
Understand why values-driven brands earn greater trust, loyalty, and long-term relevance.
Why does affordable housing so often sacrifice quality, community, and long-term value?
This keynote challenges that status quo by showing how design and collaboration can deliver housing that is not only affordable, but also desirable and socially sustainable. Drawing on award-winning real-world projects, it demonstrates how thoughtful planning, stakeholder engagement, and smart design principles can create homes people are proud to live in—without inflating costs.
This session explores how housing can become a catalyst for stronger communities, better wellbeing, and long-term urban resilience. It reframes affordability not as a limitation, but as an opportunity to innovate—proving that quality and cost-efficiency can go hand in hand.
Perfect for developers, housing associations, planners, and policymakers, this keynote offers a fresh perspective on tackling one of society’s most urgent challenges through creativity, purpose, and practical solutions that work.
Audience takeaways:
Learn how to design affordable housing without sacrificing quality, aesthetics, or community value.
Discover innovative, real-world strategies for creating homes that support wellbeing and long-term resilience.
Understand how cross-sector collaboration leads to more inclusive, sustainable, and people-centered developments.
Why do so many businesses struggle to build brands that truly connect with consumers?
This keynote shows how to create brands that stand out by breaking the rules and making a real impact. Drawing on his experience building Red or Dead into a global fashion brand and leading HemingwayDesign’s socially driven projects, Wayne reveals how purpose, creativity, and resilience come together to form brands people not only buy from—but believe in.
Wayne’s approach challenges the conventional business mindset, demonstrating how aligning profit with purpose creates lasting value and consumer loyalty. This talk provides actionable strategies for entrepreneurs and leaders looking to innovate, inspire, and create brands that resonate with today’s conscious consumers.
By shifting from traditional branding to purpose-driven impact, this keynote empowers businesses to make a difference while succeeding commercially.
Audience takeaways:
Learn how to create brands that break the rules and build genuine consumer loyalty.
Discover how to align purpose and profit for lasting impact and commercial success.
Gain strategies for building resilient, purpose-driven brands that stand out in the market.