No matter what industry you’re in, your company can’t survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks. From smart phones and tablet computers to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to [...]
I’ve always said that innovation is a key driver of business success. We saw this in action with Google. Back when Google was a startup, they focused heavily on innovation in search. As a result, they created a major source of income and a name for themselves as the dominant search engine. Google was able to accomplish this [...]
When the Worldwide Web first started—what we call Web 1.0—it was all about search and having access to information. It’s when we used the web as an Information Age tool, for our Information Age world. Today, it’s all about Web 2.0, where the key activities are sharing and communicating, rather than just informing. I wrote [...]
Polaroid—the company that has been teetering on the brink of extinction for a while now—recently came out with a new digital camera powered by Android. I think that’s a good move, but they’re a little late to the game in doing it. If you remember those old Polaroid cameras, they were all about instant photography [...]
In the past few months, we’ve seen quite a few corporate reversals that have come about via social media. For example, Bank of America proposed charging customers a $5 monthly fee for using their debit card. It didn’t take long for a social media revolt from customers to get BOA to reverse that decision. Most [...]
When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed. Today, if we look at the republican candidates and their use of social media, we see that each has a lopsided social media strategy at best. In other words, [...]
As a keynote presenter, I fly a lot. And I’ve seen and experienced the many changes airlines have been making over the years, most of which haven’t been positive from a customer’s perspective. Yet, even with all the changes and added fees airlines have been charging, from baggage fees to pillow fees, most are still [...]
