Practical and thought-provoking keynotes on building brand experience
UK
Speaker with over 20 years of international branding experience who specializes in helping brands stay relevant
Request fees and availability5 out of 5 stars
Darren’s talk was both fun and challenging. He brings together cutting-edge practice with supporting theory focussing on current customer issues. His highly interactive approach offered practical tools and advice on techniques to profile customers and on how to make emotional brand connections with customers. Finally, he worked with the course members on how to build brand experiences which enable customers to get ‘jobs done’.
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Biography
Keynote
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References
Keynote speaker Darren Coleman has 20 years of experience building strong brand experiences for big and small companies. His expertise is in high-demand, and he is regularly invited to participate in panel discussions and comment on brand-related challenges in media across the world.
When Darren is not speaking at international events and conferences, he works as a managing consultant at Wavelength Marketing which he is also the founder of. Darren is also the author of “Building Brand Experiences: A Practical Guide to Retaining Brand Relevance” which is based on research and tried-and-tested tools. His book is set to be translated to Mandarin and Korean in 2020.
Darren wows his audience with his intelligent humour and personal anecdotes combined with research and facts about branding. He provides relatable examples when things get complicated and abstract, and his speaking style is characterized by the perfect balance between highly professional and completely down-to-earth.
See keynotes with Dr. Darren ColemanRetaining brand relevance is a constant challenge for even the most experienced marketing executives. This keynote has been designed to help your audience solve this problem by learning how to retain brand relevance through brand experiences.
Dr. Coleman’s keynotes will help your audience:
The keynote will be structured in three segments:
We live in turbulent times which make it daunting and difficult for marketing executives to deliver the growth the c-suite demands. This keynote will help your audience address this issue. It has been designed to constructively challenge the audience, so they reframe and rethink their approach to growth by using their brand as a platform to growth.
Dr. Coleman’s keynotes will help your audience:
The keynote will be structured in three segments:
Darren was invited to deliver a keynote on brand experiences and Chair the first day of Vibe Marketers' Fest in Dubai, November 2018. His talk was well structured, engaging and above all informative. He managed to hold a large audience via a nice mix of objective insight and personal anecdote. Darren also chaired the first day with aplomb. He was able to find a balance between being formal and friendly. This set the event off nicely and dovetailed perfectly with the atmosphere we wanted to create. I look forward to working with Darren again.
Sanjay Swamy, Co-founder & Director of Strategic Partnerships
Darren’s session at our CXcellence event was well informed, thought-provoking and practical, and dovetailed beautifully with our core message about the importance of CX in B2B organisations – as well as the steps required to do it well. He seems like he knows his stuff.
Joel Harrison, Editor-in-chief
Darren’s talk was both fun and challenging. He brings together cutting-edge practice with supporting theory focussing on current customer issues. His highly interactive approach offered practical tools and advice on techniques to profile customers and on how to make emotional brand connections with customers. Finally, he worked with the course members on how to build brand experiences which enable customers to get ‘jobs done’.
Professor Caroline Tynan, Professor of Marketing
Darren’s is a pleasure to work with. His passion for doing business abroad and professionalism in his field, was an inspiration to a group of new to export businesses who attended our export seminar organised by UK Trade & Investment this year. Darren shared his personal experience of doing business in South East Asia in an interesting and motivational way, giving delegates practical tips and advice on do’s and don’ts and how to win business abroad and get the most out of the help and support available from UKTI.
Mark Sankey, Head of Birmingham & Solihull Team
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