Elevate your brand strategy with the guidance of renowned brand expert, Markus Kramer.
Switzerland
Markus Kramer is a recognized brand expert, entrepreneur, and author with extensive experience working with global brands.
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About Markus
Keynote
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Markus Kramer is a recognized brand expert, entrepreneur, and author with a solid business acumen and academic rigor. With over 25 years of experience working with global brands such as Harley-Davidson, Aston Martin, and Ferrari, Markus has earned a reputation as a trusted advisor on brand growth strategies.
Markus combines deep client-side experience working in executive marketing positions and global consulting roles across multiple sectors, ranging from financial services, technology, luxury, automotive, governments to civil society. He covers the entire spectrum from mass to premium to luxury, and vertically from insights to strategy to execution and measurement.
Markus is a regular contributor to industry publications and has authored books on brand growth strategies, including “The Guiding Purpose Strategy: A Navigational Code for Brand Growth.” He is also a co-author of the annual Responsible Investment Brand IndexTM.
Markus holds an MBA from the SAID Business School at the University of Oxford, a degree in Marketing & Brand Management, International Project Management from the University of California in Berkeley, and a degree on the Future of Commerce from MIT. He is an Honorary Senior Fellow of Brand Management at Bayes Business School in London, where he teaches strategic brand management for executives.
Markus is actively invested in businesses as well as in an NGO, applying his know-how directly through board positions across industries to build better businesses. His expertise in strategic positioning, value proposition development, culture building, and omni-channel communication has helped businesses achieve a competitive edge and advance their business for better impact.
See keynotes with Markus KramerLuxury brands operate differently. At the epitome of branding, these brands fuel dreams and aspirations – whilst at the same time building loyalty and generating above average profit margins. Why so, and what can we learn from this very successful sector? Take a look behind the curtain of glitz and glamour. This is a great way to expand your horizon of known paradigms, create learning and stimulate fresh thinking.
Do you know your purpose? As a brand, as a business, as a person? We’ll discuss what inner purpose really is, why it is inseparable from future prosperity and most importantly, how can we find, articulate and embed purpose within our brands, our organisations or indeed ourselves. Navigating towards a substantially better future requires a balanced commitment of long-term vision and strategic decision-making.
Have you ever-wondered how great brands come to be? Powerful brands don’t just happen by accident. There are tested and tried ways that help build strong brands. We’ll be looking at power brands such as Harley-Davidson and Ferrari, the frameworks that underpin these and importantly, what you can take and apply for your own business, for your brand or even for yourself. Join me on a journey to explore the 21st century practice of brand management and explore the transformational power of Brand and see how the strength of values and beliefs can propel your organization to new hights.
What if we could live in a state of flow, where time is no longer a constraint but a beautiful enabler to live a richer and fuller life? Mastering time is not about managing our busy schedules and long task lists, but about transcending time itself. Markus draws from his experience as co-founder of The Moving Mechanics Company, a Swiss atelier that creates time machines: kinetic works of wonder that are about mastering time, rather than measuring it.
Beauty is a concept as old as humanity itself. But what makes something ‘beautiful’ has much broader remits than we think, going beyond the aesthetics of a product or a brand and extending to the values and principles of business itself. Markus draws from many years of experience in working with some of the most desirable brands in the world, and the transfer of luxury management principles to non-luxury companies and sectors across to globe.
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