Anja Hammerseng-Edin

Anja Hammerseng-Edin inspires teams to raise standards, build strong cultures, and perform with clarity, courage, and focus.

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Norway

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9 Client reviews

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“Anja’s passionate engagement and honest presence made this an exciting and inspiring talk from start to finish. She matched her message perfectly to what we had hoped for and tailored it very well to the target audience. This is something we will take with us into both our working lives and life in general. Thank you.”

Nina E. F. Furuhaug

Norwegian Tax Administration

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Non-binding request for Anja Hammerseng-Edin

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+1 347 223 5128 +44 20 3744 5675

Why you should book Anja Hammerseng-Edin for your next event

Gain practical tools to improve focus, handle pressure, and perform better – tailored to your current challenges and goals.
Experience honest, engaging talks that inspire reflection, stronger teamwork, and a culture where people take responsibility.
Learn how to shift from limitations to possibilities and build sustainable performance through mindset and daily habits.

Non-binding request for Anja Hammerseng-Edin

From elite handball to high performance culture and mental strength

Booking Anja Hammerseng-Edin means bringing in a charismatic and engaging speaker who delivers honest, thought-provoking talks that resonate deeply. With a unique ability to connect, she inspires individuals and teams to raise their standards, strengthen collaboration, and focus on what truly drives performance. Her talks combine emotional impact with practical tools, helping organizations turn insight into action and build a culture where people grow, take responsibility, and perform together.

Anja Hammerseng-Edin – Performance starts with culture

Anja Hammerseng-Edin is an entrepreneur, author, and speaker with deep expertise in mental training, culture building, and performance. With a background as one of Norway’s most accomplished handball players, she brings powerful insights from elite sports into the world of business and everyday life. Her talks challenge audiences to raise their standards, shift perspective, and create environments where people thrive and perform together over time.

She shows that performance is rarely about individuals alone. It grows from strong cultures, clear focus, and the ability to stay grounded when pressure rises. Through relatable stories and practical examples, Anja makes complex ideas simple and actionable.

From elite sports to real-world performance

After a long and demanding career at the highest level of handball, Anja has transformed her experience into tools and methods suited for modern workplaces. She understands what it takes to perform when small margins define success and how to translate that into everyday situations.

Her approach is not about pushing harder for the sake of it. It is about using energy wisely, staying steady in demanding situations, and working consciously with both individual mindset and team dynamics. She helps people see how habits, attitudes, and focus influence results and how small adjustments can create meaningful change.

“What if it’s possible?”

At the core of Anja’s philosophy is her life motto: “What if it’s possible?” A simple question with powerful impact. It shifts attention from limitations to opportunities and opens up new ways of thinking and acting.

In her talks, she explores how mindset, focus, and inner dialogue shape both performance and collaboration. Participants gain insight into how to work more constructively with their own thoughts and reactions, whether facing high-pressure situations or everyday challenges. This shift creates space for growth, courage, and better decisions.

Practical mental training that works

Anja delivers concrete techniques that can be used before, during, and after performance. Everything she shares is rooted in updated research within mental training and performance psychology, yet presented in a down-to-earth and accessible way.

Her talks are known for being lively, honest, and engaging. She creates an atmosphere where people reflect while also gaining clear tools to move forward. Participants leave with practical steps they can apply immediately, whether the goal is stronger performance, better collaboration, or increased motivation.

For leaders, teams, and organizations

Anja Hammerseng-Edin speaks to leaders, teams, and entire organizations that want to strengthen culture and improve performance. Each talk is carefully tailored to the audience’s current situation, ensuring relevance and real impact.

She is known for thorough preparation and a genuine commitment to every assignment. This results in talks that feel precise, engaging, and meaningful. The outcome is not just inspiration in the moment, but lasting value, giving participants something to work on long after the event.

What you gain from booking Anja Hammerseng-Edin

A highly engaging speaker who inspires new ways of thinking
Tools to strengthen focus, resilience, and collaboration
Insights into building a culture where people take ownership and grow
A talk that connects emotionally while delivering practical value

Anja Hammerseng-Edin leaves audiences with more than motivation. She provides direction, clarity, and the tools needed to take the next step, together.

Customer Reviews

Nina E. F. Furuhaug Norwegian Tax Administration

“Anja is very present, engaging, inclusive, informal, and knowledgeable. She let us try something new. She had a wonderful ability to be close to us and really see everyone. She adjusted along the way and involved us throughout. There was a great balance between theory and practical exercises to test the tools she shared. These concrete exercises are easy to use later, both for yourself and for those close to you. Absolutely excellent and something we would recommend to others. Worth every penny.”

Signe Meltzer Kleivbo Nordic Brand Manager, Novartis

“Anja is a star. She is always extremely well prepared, stands firmly in her message, and has a genuine desire to make a difference.”

Sigurd Granmark All In AS

“She delivered a talk that truly hit home. Our mindset was challenged in an inspiring and positive way. The talk ‘What If It’s Possible?’ is delivered with warmth, humor, and engagement — a real energy boost.”

Christin Kolden Romerike Waste Management IKS (ROAF IKS)

“Anja contributed to our leadership forum, where we gather all company leaders for shared reflection and learning. The theme this time was ‘From Good to Great,’ and Anja’s talk ‘What If It’s Possible?’ fit perfectly. Anja is not just another retired athlete giving a motivational speech with references to sport. She comes across as engaged and credible, with clear ownership of what she speaks about. She was also very good at adapting the talk to our context. Highly recommended.”

Heidi Figenschau Canon Norway AS

“Anja Hammerseng-Edin was a wonderfully skilled, warm, and inclusive speaker. It was great that she called before the talk to gather as much information as possible about what we wanted the content to include. She connected very well with the young people, and they were extremely happy.”

Andrea Stormoen Bamble Municipality

“It was incredibly inspiring. Everyone I spoke to at the event said it was highly relevant and that they could relate to every part of the talk. It also helps that Anja is skilled and cool on stage. A 10/10 performance. She comes with my strongest recommendation. The company’s senior leaders were also very pleased and can apply a lot of it in their everyday work.”

Sander Revheim Statnett

“Anja was excellent. She is a great example of someone who truly does the work in advance. She seemed genuinely interested in learning more about what we do and how she could contribute to our development through her talk.”

Knut Oscar Gilje Norwegian Business and Industry Security Organization

“Anja delivered four talks for us across four consecutive evenings, and we were extremely pleased with the result. The content was adjusted and tied together with everything else happening on stage. Anja is a real and genuine person, and it was a pleasure to have her with us.”

Martin Nikolaisen Sparebank 68° Nord

Keynotes

Keynote by Anja Hammerseng-Edin:

Raise the standard!

A talk with Anja is incredibly inspiring and takes you on a journey within your own mind. Anja conveys her messages in an engaging, thought-provoking, and humorous way, and you are almost guaranteed to be inspired to raise your standard to a greater or lesser extent!

How do you get everyone on board with a new standard and deliver at a new level? You must look inward and be aware of your own contribution to the community and culture.

Your attitude, mindset, focus, and what you tell yourself help determine your value.

Use focus and self-discipline as tools to achieve your goals—as a company, colleague, and leader.

Approaching performance with curiosity can be a positive journey of focus. Concentrating on development and the details that can improve the action next time is beneficial.

Receive concrete techniques that can be used for a better work life for individuals, a better work environment in general, and, not least, for use in personal life as well.

The talk is tailored to your team and can also be conducted as a workshop.

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Keynote by Anja Hammerseng-Edin:

Playing Together with Anja & Gro

Anja and Gro, with their delightful dynamic interaction, focus on positive reinforcement and respect. Our two perhaps foremost role models give you the keys to bring out the best in yourself and those around you, even when the pressure is on. They promise an inspiring and laughter-filled experience!

How can we support each other effectively? Anja and Gro aim to shift the focus in society from negative talk to positive reinforcement, which they believe is part of the key.

Positivity, thoughtfulness, and understanding are essential for good collaboration—not just on the handball court, but also in everyday life in relation to friends, colleagues, and family. Show respect instead of attacking. Ask questions instead of criticizing.

Inclusion and diversity are also important aspects of Anja and Gro's lives, as well as discussing differences and disparities openly.

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Keynote by Anja Hammerseng-Edin:

The Inner Struggle of Talent

Throughout her time as a handball player, Anja has met thousands of young people, coaches, and parents who have each contributed to the content of this talk. This is the raw reality. The stories are real. The emotions are real. This is the talk about talents who are fighting their own inner battles, believing they must face them alone and that they are the only ones experiencing these feelings.

These players have parents and coaches who, in their unique ways, provide feedback. Most have the intention to help and contribute to athletic growth, and in many cases—to help the next national team player emerge.

Anja has encountered numerous adults with high ambitions for their talent. Sometimes these talents become the next national team players, but in other cases, they are burdened with training, injuries, lack of motivation, and depression due to the fear of disappointing their supporters.

Many young athletes ask themselves: What is actually good enough? In a society where we are constantly told that we must develop, it can be difficult to believe that we are ever good enough. Many live in a pursuit of something more without quite knowing why.

This talk is designed to articulate the thoughts and feelings that come with sports and to provide a way to manage them. There are countless presentations on sports psychology and techniques that can be used to address various athletic challenges. That’s great, and you will see some techniques here as well, but the most important message of the talk is the genuine emotions and issues that athletes struggle with.

Key questions addressed in the talk:

What is talent?

What is the difference between talent and identity?

And perhaps the most important question: How do we adults highlight this difference?

The presentation is suitable for sports teams, coaches, and parents. It can be tailored to your team and can also be conducted as a workshop.

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