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How communication leads to success

Antoni Lacinai

travels from Sweden

Global speaker and author on Leadership, employee engagement and customer communication who can help you lead, sell and cooperate to excel in business.

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About Antoni

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The dynamic and entertaining Keynote speaker Antoni Lacinai specializes in communication, motivation and engagement. Antoni has also written several books on the topic and has spoken in front of many international clients. His keynotes are practical with lots of take-home tools and strategies.

Why you should book Antoni Lacinai for your next event

  • Antoni has extensive knowledge about communication and motivation in the workplace.
  • He has inspired several companies from the stage such as Volvo, Ericsson, Mitsubishi and given keynotes in various industry events like HR  Days, Leadership summits, and Innovation events etc.
  • He is one of Sweden’s most popular speakers and communication coach, and he has written and co-written 14 books on communication and motivation, as well as being a columnist at different leadership magazines and he is a regular guest at Swedish TV.

Keynote speaker Antoni Lacinai is passionate about helping people and businesses reach results and increase job satisfaction through great communication. Whether meeting new clients, talking to partners or implementing a change process, good communication skills can make a world of a difference. However, many people struggle with communication or don’t actually realize what they are saying before it’s too late.

Antoni Lacinai has held several leading and managing positions where he has been able to not only use his knowledge but also learn more about what actually works and what doesn’t. Antoni has published 14 books on topics such as body language, productive meetings and presentation techniques. Over the course of 25 years, Antoni has gathered 20 success factors of human communication that he now shares with clients all over the world.

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Keynote by Antoni Lacinai

Leadership & motivation in times of change

In this keynote, Antoni explains what happens with people facing adversities, how incivility ruins productivity and how to elevate employee engagement with meaningful goals, motivational boosters and self-leadership. Fostering a culture of empowerment and motivation will increase business results while keeping stress in check and mental health high. This should not only be an HR initiative, but a strategic direction of anyone who want to have sustainable growth.

 Some highlights from Antoni’s keynotes:

  • Why we should lead by vision, mission and trust.
  • The ABC of psychological needs, your team wants.
  • Why people are like popcorn.
  • The difference between servant leadership and servant management.
  • Why it is smart to be afraid of conflicts.
  • How to get a Green-light culture instead of a red-light culture.
  • 7 motivational boosters.
  • Why HAPPY goals are smarter than SMART goals.
  • The 3 communication superpowers that will boost engagement.
Keynote by Antoni Lacinai

Your communication determines your engagement

In this keynote, Antoni shares his secrets to successful communication. Out of the 20 communication secrets Antoni has generated, he selects the ones that perfectly fit your type of organization, audience and challenges.

  • Why teams and organizations get stuck on the wrong level of engagement.
  • What the best teams do to outperform the rest.
  • Where Gallup is right – and wrong – in their analyses of employee engagement.
  • Why your brain needs a green light to be productive, creative and constructive.
  • The three superpowers of communication and how they are real game changers.
  • Up to 20 Communication insights and concrete tips.

Antoni uncovers and answers important questions about human communication in an entertaining and practical way.

Keynote by Antoni Lacinai

Hybrid leadership & hybrid workplaces. The best of both worlds.

We are not going back to anything. We are going forward. Hybrid workplaces are here to stay and most organizations realize that if they must force people back to the office, something is deeply wrong.

In Antoni’s keynotes, you will get insights on:

  • The six challenges of hybrid leadership – according to a study of more than 500 leaders across the world conducted by Antoni Lacinai.
  • The cost and the gain of poor and great engagement.
  • Why hybrid workplaces can give you the best of both worlds.
  • 12 tips for awesome hybrid meetings.
  • Why self motivation and self leadership is key in a hybrid setting.
  • The do’s and dont’s of hybrid leadership.
  • The three superpowers of communication
Keynote by Antoni Lacinai

World class customer service & meetings

In Antoni’s keynote, you will get insights on:

  • Why bad customer service is a sign of bad leadership.
  • A unique and simple customer conversation formula when speaking to customers.
  • The three ways to build rapport with a client.
  • The three levels of listening.
  • Why sympathy is bad, and empathy is good.
  • Why you should talk value instead of features
  • How to get a commitment from a client.
  • Why you end up with only two kind of customers if you give awesome – or really bad – service.
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The science behind charisma and why great speakers are so good at it

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HRDays2022 Antoni Lacinai

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The Dark Side of Being a Leader

Leadership is influence and influence is power… Power to change, to improve, to get support and actions from people who want to follow you.

When you succeed, you feel good! But – be careful. Be aware of the sweet, seductive, addictive taste of influence and power. The dark side of the moon is that you risk becoming an asshole…

You start taking your status and power for granted – and you want more. You want the fruit basket even if your employees won’t get it. You book a business class seat on the plane while your employees wander back to coach. You complain that the windows in your office are dirty, while your people sit in a crowded landscape…

But hey, you earned it, didn’t you? Well, perhaps you did. Perhaps you once cared. And perhaps you then lost touch with your followers that crowned you their leader. Soon enough people start to gossip about you, and not in a nice way. You lose your fan base. First gradually. Then suddenly – as the saying goes. Soon enough you are no longer influential. Your power is gone. You fall off the throne…

Communication between people is like electricity is in a modern society. Without it we die. But you don’t want to die. You want to grow. You want to prosper. You want to be a world class leader. But then you need to be a world class communicator. Great leadership with great influence demand great communication.

Over the course of 25 years I have gathered no less than 20 lessons, principles, success factors, truths of communication. So how can you get to know and master those simple, yet powerful secrets of human communication?  You start by being aware of the three secret superpowers of communication. If you want me to follow you, you want to communicate with Energy, Empathy and Clarity.

Energy, so that I believe that you believe. Because why should I if you don’t? Energy is mostly visible in your body language and in your voice. I want to follow you if you show me your passion, your inner glow and your determination to move towards a higher purpose.

The second superpower is Empathy. Empathy so that I feel that you are truly trying to understand me. So that I feel that you get me, that you know where I’m coming from and what I think and feel. This creates trust. And the more I trust you, the more I want to follow you.

The third superpower is Clarity, so that you take away as many misunderstandings as possible. If you are clear and help me see what you see, you will make me feel smart, and anyone who makes me feel smart, I will follow.

Which one is your superpower? Energy? Empathy? Clarity? All three? None of the above?


Interview with Antoni Lacinai

How did you begin your speaking career?

Before I started my own company some thirteen years ago, I had plenty of opportunities to speak within my role about marketing and sales. But I actually started off my business as a speaker trainer and moderator. The speaking part was small in comparison. Then, more and more clients wanted me to speak about how to present, sell, lead etc. Now, it is what I do most of the year, followed by my moderator assignments and communication skills training.

What are 3 habits for success?

  • Know your Why and set goals that take you toward your purpose.
  • Surround yourself with great people and tools that help you develop yourself and your business, for the benefit of your clients.
  • Have fun. Otherwise; what’s the point?

Describe yourself in 3 words – why these words?

Passionate. Positive. Professional.
Passion is about energy. I believe I have a high level of energy, especially when I do things I love. Positive is about both an optimistic outlook in life and relationships, but also about a determination and an inner compass of good values. Professional is about understanding how to listen, prepare and deliver on a high standard, and always have my clients’ best interest first.

Who or what inspires you most?

Wise people, both those I know and consider my friends, as well as other ones I don’t know but admire. I also get a lot of energy from my wife and kids. I know it sounds like a cliché but great people make me a better person

Do you have a favourite experience from your speaking career?

There are so many. From a volume perspective, speaking to 1700 sales people in Lithuania was a pure joy. My TEDx was also a rush even though it was only about a 100 attendees in the audience. As a moderator, sharing the stage with Simon Sinek and Gary Kasparov in front of 5500 people was pretty cool.

Other fond memories is when people contact me and let me know why they liked what I said or did. If I can help only one person do something better after a speech, we both win.

What leadership qualities do you most admire and why?

It’s tough being a leader. You have to balance your passion and vision with an appetite  for results, relationships and quality. The ones who do make me impressed. Also, the leaders who know how to communicate with energy, empathy and clarity have my vote. Finally, the leaders who are not seduced by power and being assholes but instead understand the value of involving people, developing them and making them heroes as well; they have a gold star in my book.

See keynotes with Antoni Lacinai
Non-binding request for Antoni Lacinai

Send a simple request. You’ll get a quick reply with fees and availability

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Keynote topics with Antoni Lacinai