Unlock the secrets of analytics, data-driven marketing, and AI with Christopher Penn
USA
Christopher S. Penn is a recognized authority in the marketing industry, with a focus on analytics, data-driven marketing, and artificial intelligence.
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About Christopher
Keynote
Video
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.
See keynotes with Christopher PennThis talk awakens audiences to the tremendous power of AI and how it’s being applied today in marketing.
This talk focuses on the technology of predictive analytics and its ability to help marketers see into the future with machine-learning forecasting.
This talk educates marketers and business executives about how to do modern-day attribution analysis to determine what’s working.
This talk walks business leaders through the process of becoming data-driven and construction a buyer’s journey for digital marketing.
This talk teaches marketers and business leaders why dashboards are important, what best practices to use, and how to build effective dashboards and reports.
This talk steps through the power of influencer marketing and analytics solutions for proving the value and impact of influencers.
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