Curt Tueffert
Curt Tueffert delivers practical, high-impact insights on sales leadership, behavioral science, and AI that drive measurable performance.
Why book Curt Tueffert for your next event
- Brings over 30 years of hands-on sales leadership, combining field experience, executive responsibility, and proven training frameworks.
- Translates complex topics like behavioral science and AI into practical tools sales teams and leaders can apply immediately.
- A dynamic educator and facilitator who engages audiences with clarity, credibility, and actionable takeaways.
Non-binding request for Curt Tueffert
Sales leadership, behavioral insight, and AI-powered performance, delivered with real-world credibility
Curt Tueffert is a respected voice in sales leadership, development, and performance. With more than three decades of experience, he has built, led, and trained high-performing sales organizations while shaping thousands of professionals along the way. From his early days selling door to door to developing enterprise-wide sales programs for a multi-billion-dollar industrial distributor, Curt’s career reflects a deep commitment to mastering and teaching the art and science of selling. As a senior sales executive, award-winning trainer, university professor, and author, Curt brings a rare blend of strategic insight, practical application, and engaging delivery to every stage he steps on.
Curt Tueffert – A Career Built on Sales Excellence
Curt Tueffert’s journey in sales began early and evolved into a lifelong pursuit of excellence in selling and sales leadership. Starting at age 14 selling newspaper subscriptions door to door, he developed a passion for sales that would define his professional path. Over the next 30+ years, Curt refined his approach through hands-on experience, leadership roles, and continuous learning, ultimately becoming a trusted authority in sales development and performance.
Today, Curt serves as Vice President of Sales Development for DXP, a large industrial distributor headquartered in Houston, Texas. During more than two decades at DXP, he has led the Houston sales team with revenue targets reaching $100 million and played a central role in shaping the organization’s sales culture. His work includes designing and implementing comprehensive sales training programs through DXP University and the DXP Sales Gym, ensuring consistent skill development across the organization.
Proven Sales Leadership and Training Impact
A defining element of Curt Tueffert’s work is his long-standing use of the Brooks Group IMPACT sales training methodology. For over 20 years, Curt has facilitated and hosted more than 100 IMPACT programs, both in traditional classroom environments and virtual formats. His ability to adapt proven sales frameworks to real-world challenges has earned him recognition as a top facilitator for The Brooks Group’s sales programs.
Curt’s excellence in sales development has also been recognized at the industry level. He is a recipient of the Sales and Marketing Stevie Award, acknowledging his contributions to building effective, scalable sales training systems that deliver results. His leadership style emphasizes accountability, behavioral awareness, and consistent execution—principles that resonate strongly with sales leaders and teams alike.
Academic Excellence and Thought Leadership
In addition to his corporate leadership, Curt Tueffert has made a significant impact in academia. He is an adjunct professor at the University of Houston, where he has taught Sales and Marketing for more than 25 years. During his tenure, Curt taught graduate-level courses in the Bauer College of Business, an experience he considers a major professional milestone. His academic work is grounded in real-world application, bridging theory and practice in a way that prepares students for the realities of modern sales organizations.
Curt also continues to guest lecture at Texas A&M University, contributing to programs in Industrial Distribution and the Agricultural School of Selling. His ability to connect with students and professionals alike reflects his talent as an educator and communicator, capable of engaging diverse audiences with clarity and relevance.
Author, Consultant, and Motivational Speaker
Before joining DXP, Curt held the role of President at Brick Wall Motivation, a sales training and consulting company. In this capacity, he worked with a wide range of high-profile clients, including PricewaterhouseCoopers, Halliburton, UPS, and Johnson Space Center, as well as numerous national and regional associations. His speaking and training engagements covered sales, customer service, leadership, and motivation, reinforcing his reputation as a versatile and impactful presenter.
Curt is also a published author. His book 201 Sales Motivators serves as a practical resource for sales professionals seeking daily inspiration and guidance. His second book, 5 Stones For Slaying Giants, further established his credibility as a thought leader, offering insights into overcoming challenges and achieving sustained success in sales and leadership.
Behavioral Science and Modern Sales Performance
A key differentiator in Curt Tueffert’s approach is his deep expertise in behavioral science. He is a Certified Professional Behavioral Analyst with Target Training International, with extensive experience coaching and developing professionals using DISC and Motivators. He is also certified in DISC through Assessments 24x7. Curt’s ability to integrate behavioral styles into sales and leadership development enables individuals and teams to improve communication, collaboration, and performance.
Most recently, Curt has focused on integrating Artificial Intelligence into workforce productivity. He is actively developing real-world applications of AI and Large Language Models that enhance sales, customer service, and operational effectiveness. By combining decades of sales expertise with emerging technology, Curt remains at the forefront of modern sales leadership, helping organizations prepare for what’s next.
Book Curt Tueffert for Your Event
Book Curt Tueffert for your event if you are looking for a speaker who delivers substance, credibility, and practical impact. His presentations are grounded in real experience, enriched by academic rigor, and energized by a forward-looking perspective on technology and performance. Whether addressing sales teams, leaders, or executive audiences, Curt equips participants with tools and insights they can use immediately, long after the event ends.
Keynotes
Keynote by Curt Tueffert:
5 Stones For Slaying Giants
This is a great keynote as it touches all types of meeting venues. From kickoff to closing, 5 Stones For Slaying Giants covers these five core ideas: Passion, Excellence, Vision, Value, and Confidence. Each of these “stones” represents a practical, powerful principle that audiences can immediately apply to both their professional and personal lives.
These 5 Stones can be customized to any audience or desired outcome, whether the focus is sales performance, leadership development, organizational growth, or personal breakthrough. The keynote is designed to energize, challenge, and inspire attendees to confront their “giants” — obstacles, limiting beliefs, market challenges, or internal roadblocks, with clarity and confidence.
Blending real-world experience, compelling storytelling, and actionable takeaways, this keynote creates lasting impact long after the event ends. It motivates individuals and teams to raise their standards, sharpen their focus, and take intentional action toward meaningful results. This has been my signature keynote for over 20 years, consistently resonating with audiences across industries, cultures, and company sizes.
Keynote by Curt Tueffert:
Understanding The Discovery Phase Of Selling
My depth is in the game of sales and selling. Most sales process systems have the Discovery Phase as the critical information gathering meetings. Without building the proper Trust and Rapport, then you cannot effectively conduct these Discover meetings to determine if there is a need, want or desire for your product or service. This breakout and workshop contain tools and ideas on building Trust and Rapport, researching and understanding the buyer and the buying process, asking powerful open questions, and knowing how to drill down deeper into these questions. A great deal of power using the Artificial Intelligence (AI) models can help with this Discovery Phase.
Keynote by Curt Tueffert:
Selection 🡺 Development 🡺 Retention Of Great Employees
This is a very popular breakout session as I touch on all types of ideas and tools for helping hiring managers make better decisions on the people they are initially hiring and how they can develop this talent inside the company. From using behavioral assessments to creating benchmarks, by conducting power interviews, onboarding, and then development, this is a great session due to the ideas, tools and discussion that is created during the time together. This is a real “hands on” type session where the audience gets lots of ideas to act on the moment they return to the office.
Keynote by Curt Tueffert:
Performing A Sales Autopsy
Ever wonder WHY you lost the sale? Ever think, “I have this in the bag,” only to watch the deal slowly unwind? This powerful breakout session or workshop centers on uncovering the real WHY behind losing the sale, helping participants identify blind spots before they cost future opportunities.
The session explores five critical areas that most often determine success or failure in the sales process: People, Probing, Process, Partner, and Price. Each element is broken down with clear examples, practical insights, and real-world scenarios that sales professionals can immediately recognize and relate to.
Highly interactive and results-driven, this topic is relevant to all audiences and industries, from frontline sales teams to experienced sales leaders. The application is straightforward and actionable for both salespeople and sales management, providing tools to diagnose stalled deals, improve decision-making, and increase win rates by addressing the root causes — not just the symptoms — of lost sales.
Keynote by Curt Tueffert:
The Art and Science Of Selling
The title is all encompassing. The goal here for your meeting planner is to find someone that is willing and able to customize a keynote, breakout, ½ day or full day session all in the areas of Sales and Selling. This is not easy as the topic is both broad and deep. My 30+ years in sales and sales management allow me to draw from a large library of experience and deliver a custom program that is based on researching the industry, deep discover phases of knowing the inner workings of the client, and creating the presentation, handouts, and tools to make this an investment that pays off immediately.
How to Sell with Confidence as a Beginner with Curt Tueffert
Watch Curt Tueffert in action!
