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Eve Turow-Paul
Eve Turow-Paul reveals the human stories behind food trends and how they shape behavior, wellbeing, and a more sustainable future.
Prefer to talk? Call +1 347 223 5128
Eve Turow-Paul reveals the human stories behind food trends and how they shape behavior, wellbeing, and a more sustainable future.
Prefer to talk? Call +1 347 223 5128
Food is far more than what we eat—it reflects how we live, connect, and respond to the world around us. Eve Turow-Paul explores the cultural, psychological, and environmental forces shaping today's food landscape, helping audiences understand why consumer habits are changing and what those shifts mean for businesses, communities, and society. Combining deep research with engaging storytelling, she delivers thought-provoking keynotes that inspire action and fresh perspectives on the future of food.
Eve Turow-Paul is a globally recognized expert on food culture, consumer behavior, and sustainable food systems. As the Founder and Executive Director of BITE: Building Impact Through Eaters, she helps organizations understand the deeper motivations behind today's biggest food and lifestyle trends. Her work connects food, mental health, sustainability, and human behavior, giving audiences a fresh perspective on why people make the choices they do and how those choices can shape a healthier future for both people and the planet.
Her keynote presentations combine cultural analysis, behavioral science, and practical insights, making complex societal shifts accessible and relevant for audiences across industries. Whether speaking to business leaders, policymakers, food professionals, or sustainability advocates, Eve Turow-Paul equips audiences with a clearer understanding of emerging trends and the opportunities they create.
Eve Turow-Paul is the author of Hungry: Avocado Toast, Instagram Influencers and Our Search for Connection and Meaning (BenBella, 2020), a widely acclaimed exploration of the emotional and cultural forces driving modern food trends. Through her research, she explains the "why" behind changing consumer preferences, showing how food has become closely linked with identity, belonging, wellbeing, and purpose.
Her work highlights how food culture influences far more than purchasing decisions. It affects mental health, physical wellbeing, environmental sustainability, and the ways people connect with one another. By uncovering these relationships, she helps organizations better understand consumers while encouraging more meaningful and lasting change.
Eve's writing on food trends and human behavior has appeared in numerous respected publications, including:
She has also appeared in a variety of media outlets discussing the rapidly evolving landscape of food culture and its wider impact on society.
In 2019, with seed funding from Google's Food program, Eve Turow-Paul founded BITE, originally launched as Food for Climate League. The nonprofit works to make climate-smart food choices the social norm by applying narrative strategy and behavioral design to encourage positive action.
Through BITE and her advisory work, she collaborates with some of the world's largest foodservice companies, consumer packaged goods brands, city governments, and agricultural organizations. Her mission is to help these organizations develop solutions that benefit both people and the planet while making sustainable choices easier and more appealing for consumers.
Her expertise demonstrates that lasting change requires more than information alone. By understanding culture, storytelling, and human psychology, organizations can create meaningful shifts in behavior that support healthier and more sustainable food systems.
Eve Turow-Paul's expertise extends beyond research into practical application. She has advised numerous organizations on innovation, sustainability, consumer engagement, and the future of food.
She has served as an expert advisor on several influential boards and advisory councils, including Tufts University's Friedman School Entrepreneurship Advisory Board for the Friedman School of Nutrition Science and Policy, the Culinary Institute of America's Master's in Sustainable Food Systems External Advisory Council, and the Expert Advisory Council for an Environmental Protection Agency (EPA)-funded national consumer campaign focused on reducing food waste.
Her influence also reaches popular culture. Eve was prominently featured in the documentary WASTED! The Story of Food Waste, which premiered at the Tribeca Film Festival, helping bring conversations about food waste and sustainability to a wider audience.
Organizations book Eve Turow-Paul because she delivers far more than an overview of food trends. She uncovers the cultural forces shaping consumer decisions and explains how businesses, institutions, and communities can respond with greater purpose and impact.
Her presentations inspire audiences to think differently about food as a powerful tool for improving mental, physical, and environmental health. Combining research, real-world examples, and compelling storytelling, she creates engaging keynote experiences that leave audiences with practical ideas and a deeper understanding of one of the defining cultural shifts of our time.
Whether your audience is exploring sustainability, consumer behavior, innovation, wellbeing, or the future of food, book Eve Turow-Paul for your event to gain valuable insights into the trends transforming how people eat, connect, and create positive change.
5 of 5
“Eve Turow Paul is a thought-leader’s thought leader. She has one of the most engaging presentations I’ve seen in all my years working in this industry. ”
Bob KrinskyThe Krinsky Company
Keynote by Eve Turow-Paul:
In a world shaped by political unrest, climate anxiety, digital overwhelm, and an ongoing search for stability, food continues to serve a deeper purpose than nourishment alone.
In this powerful and timely keynote, Eve Turow-Paul—author of Hungry and founder of BITE: Building Impact Through Eaters—shares new research and insights building on the original Hungry study, a multi-year collaboration with Datassential, exploring the emotional roots of today's most influential food trends.
Backed by fresh data and generational analysis, Eve will connect the dots between consumer behavior, cultural shifts, and food system transformation, helping audiences better understand what people are really seeking when they seek out certain foods.
Keynote by Eve Turow-Paul:
In today’s fast-paced world, hospitality has the power to offer more than just convenience—it can offer comfort, connection, and a sense of purpose.
In this eye-opening talk, Eve Turow-Paul explores how restaurants, hotels, and dining spaces can go beyond guest satisfaction, to create long-term guest connections and drive profit.
Drawing from her research on food culture trends, Eve reveals how today’s top food trends reflect an opportunity for companies to meet eaters where they are to create brand love and engagement.
Expect an interactive and engaging session filled with real-world examples and collaborative activities. You’ll walk away with actionable strategies to empower your customers, foster community, and infuse purpose into your operations.
Join us to uncover the why behind the trends and transform your approach to meet the evolving desires of today's consumers.
Key Takeaway: There has never been a more important time to work in food and foodservice.
Don’t miss this opportunity to deepen your understanding of the driving forces behind today's food trends and revolutionize your approach to foodservice.
Walk away feeling purposeful and inspired to make a meaningful impact in the world through your work in food and foodservice.
Keynote by Eve Turow-Paul:
Why are younger generations drawn to fermented foods, plant-based proteins, or farm-to-table dining?
In this engaging talk, Eve Turow-Paul breaks down the psychological and cultural drivers behind modern food trends—and what they mean for the future of agriculture.
From the desire for transparency and trust to the resurgence of food as self-expression, this session equips agricultural stakeholders with insights to better connect with consumers, adapt to shifting demand, and position their products for long-term resilience and market shifts.
Keynote by Eve Turow-Paul:
What is Gen Z really hungry for?
Eve Turow-Paul—author, researcher, and founder of BITE: Building Impact Through Eaters—brings fresh data and behavioral science to one of the most urgent questions facing companies aiming to deliver on Gen Z needs.
Drawing on the landmark Hungry research and new generational analysis, Eve unpacks the emotional and psychological forces driving Gen Z food behavior today. Then she goes further to translate those insights into bold, actionable strategies that will delight.
Gen Z is navigating anxiety, disconnection, and a constantly changing world—and their food experiences need to meet the moment. But meaningful change requires more than vision; you need proven tactics to make these changes successful.
Expect a candid look at the emotional and economic forces reshaping Gen Z food behavior, a glimpse of what tomorrow's resilient dining operation looks like, and concrete tools to shift food experiences.
Keynote by Eve Turow-Paul:
The climate conversation often leaves people feeling overwhelmed or guilty—but food can be a source of hope.
Eve Turow-Paul shares an uplifting vision for sustainable food culture, grounded in her work at BITE (Building Impact Through Eaters)—formerly Food for Climate League—and her two books on the ‘why’ behind today’s biggest food trends.
This talk centers the ways that sustainable food options can drive profit and guest satisfaction, and reimagines sustainable eating not as sacrifice, but as joy—empowering audiences with real-world examples and behavior science-backed approaches to promote foods that are good for people and the planet.
Expect to leave inspired and ready to reshape the story of what’s on our plates.
Keynote by Eve Turow-Paul:
Why are people obsessed with protein? What’s up with fibermaxxing?
Eve Turow-Paul offers a deep dive into the social, emotional, and psychological forces shaping food trends today—from the explosion of grocery-flexxing and functional foods to the rise of the protein craze.
Grounded in research from Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning, this talk explores how modern eaters are navigating a world of anxiety, disconnection, and digital overwhelm—and how food is their tool for healing.
A must-hear for anyone building the future of food.
Watch Eve Turow-Paul in action

