Faith Popcorn

Understand what consumers will want next

Faith Popcorn is a futurist, consumer trends expert and keynote speaker with more than four decades of experience identifying the behaviors and cultural shifts that can reshape markets. She helps business leaders look beyond short-term developments and understand the deeper changes influencing how people live, buy, work and make decisions.

In 1974, she founded Faith Popcorn’s BrainReserve, a company focused on forecasting consumer behavior and identifying the trends likely to shape the future. Her work is associated with a remarkable 95% accuracy rate in predicting trends, and her approach is built around turning observations about society and consumers into useful business insight.

A keynote with Faith Popcorn gives organizations a framework for thinking differently about what comes next. Rather than treating the future as something abstract or unpredictable, she helps audiences recognize signals of change and consider how those signals could affect their customers, markets and long-term strategies.

From trend forecasting to business strategy

Faith Popcorn’s insights have been used by Fortune 200 CEOs and major organizations navigating changing consumer expectations and turbulent markets. Her clients have included American Express, Apple, IBM and Citigroup, among others.

Her work explores how emerging trends can influence business decisions and where organizations may need to adapt. She connects developments in consumer behavior with practical questions around innovation, positioning and sustainable growth.

Audiences can expect insights into areas such as:

• Emerging consumer behaviors and expectations
• Cultural and societal shifts influencing markets
• Opportunities created by changing lifestyles and priorities
• How businesses can prepare for market disruption
• Ways to turn trend intelligence into innovation and growth

Faith Popcorn brings these themes together in a way that helps leaders consider both immediate challenges and longer-term possibilities.

Trends shaped by society

Faith Popcorn’s work extends beyond traditional market forecasting. She examines how wider societal developments affect the way consumers behave and what they expect from organizations.

One of the trends closely associated with her work is “Cocooning,” describing a growing tendency for people to retreat into the safety and comfort of their homes. The concept became especially relevant during the COVID era, demonstrating how broader social circumstances can accelerate behaviors that have been developing over time.

By examining these patterns, Faith helps organizations understand that consumer trends rarely emerge in isolation. Changes in technology, culture, economics and everyday life can combine to create new habits, priorities and expectations. Recognizing those connections can help businesses prepare earlier and respond more effectively.

A keynote tailored to your organization

When you book Faith Popcorn as a speaker, the keynote is customized around the challenges, priorities and needs of your organization. This makes her presentations relevant to the audience rather than a general overview of the future.

She works with organizations to explore the trends most likely to matter in their specific context and translates future-focused thinking into practical guidance. Her aim is to give leaders and teams useful tools for navigating uncertainty, identifying opportunities and making decisions with a clearer understanding of where consumer behavior may be heading.

Her presentations combine decades of forecasting experience with perspectives developed through advising major global companies. The result is a keynote designed to encourage new thinking while remaining connected to real business challenges.

Book Faith Popcorn for your event

Booking Faith Popcorn gives your audience access to a futurist who has spent more than 40 years studying consumer behavior and helping organizations prepare for change. Her keynotes are suited to companies and leaders who want to understand emerging trends, challenge established assumptions and explore how tomorrow’s consumer expectations could influence today’s strategy.

Faith Popcorn equips audiences with practical ways to interpret change and think more proactively about the future. Whether your organization is facing market turbulence, developing new products, reconsidering customer strategy or looking for sustainable growth opportunities, her insights can help teams approach the future with greater confidence and curiosity.

Book speaker Faith Popcorn for your event to give leaders and teams a forward-looking perspective on consumer trends, market change and the opportunities that can emerge when organizations prepare for what comes next.