Hana Ben-Shabat
Hana Ben-Shabat decodes Generation Z and equips organizations with strategies to win in a rapidly changing cultural and business landscape.
Why you should book Hana Ben-Shabat for your next event
- Gain sharp, research-driven insights into Generation Z and how their values are reshaping workplaces, brands, and consumer behavior.
- Learn practical strategies to attract, train, and retain Gen Z talent while building stronger, future-ready organizations.
- Discover how to develop products and services that resonate with Gen Z through real-world cases and compelling stories.
Non-binding request for Hana Ben-Shabat
Gen Z expert, author, and advisor on culture, work, and commerce
Hana Ben-Shabat is a globally recognized expert on Generation Z and its growing influence on culture, work, and commerce. She challenges conventional thinking about generations and moves beyond stereotypes, offering a more nuanced and strategic perspective. With a strong foundation in research and two decades of consulting experience, Hana delivers keynotes filled with insights, real-life stories, and practical guidance. Audiences leave with clear, actionable strategies to better understand, engage, and succeed with Gen Z—whether as employees or consumers.
Hana Ben-Shabat – Understanding Generation Z
Hana Ben-Shabat is one of the most prominent voices on Generation Z and its transformative impact on today’s world. She brings clarity to a generation often misunderstood, helping organizations see beyond clichés and recognize the real drivers behind Gen Z’s behaviors, expectations, and decisions. Her work focuses on how this generation is reshaping culture, redefining work, and influencing commerce at every level.
As the Founder of Gen Z Planet, a research, training, and advisory firm, Hana leads initiatives that provide organizations with the tools and insights needed to adapt and thrive. Her approach is grounded in proprietary research, offering a data-driven perspective that challenges assumptions and uncovers surprising truths about Gen Z.
Author of Gen Z 360
Hana is the author of Gen Z 360, a widely respected book that delivers a deep and thought-provoking analysis of Generation Z. The book explores how this generation is coming of age during a period of unprecedented change and why that timing makes them strategically important for businesses. It provides a comprehensive view of their mindset, motivations, and long-term impact, making it an essential resource for leaders looking to stay ahead.
Through her writing, Hana presents a balanced and insightful narrative that combines research with real-world observations. She highlights not just what makes Gen Z different, but why those differences matter for organizations aiming to remain relevant.
Keynotes That Turn Insight Into Action
Hana’s keynote presentations stand out for their clarity, depth, and practicality. She blends research findings with real-world case studies and authentic Gen Z stories, creating a compelling and relatable experience for audiences. Her style is direct and engaging, focused on delivering ideas that can be applied immediately.
Audiences often describe her talks as thought-provoking, fascinating, and full of practical advice. She goes beyond theory, equipping leaders with concrete strategies to:
- Recruit and retain Gen Z talent
- Build effective training and development programs
- Create products and services that resonate with younger consumers
- Strengthen organizational culture in a multi-generational workforce
Her sessions are designed to leave a lasting impact, giving attendees both the mindset and the tools to act.
Trusted Advisor and Media Voice
Hana is a sought-after business commentator, frequently featured in leading global media outlets such as CNBC, The New York Times, Bloomberg, Insider, AP, Forbes, Fortune, and Inc. Magazine. Her insights are valued for their clarity and relevance, making her a trusted voice on generational trends and business strategy.
Her ability to translate complex research into clear, actionable takeaways has made her a go-to expert for organizations and media alike.
From Global Consulting to Gen Z Leadership
Before founding Gen Z Planet, Hana spent 20 years as a management consultant, working with some of the world’s leading brands. She was a partner and board member at A.T. Kearney, where she co-led the firm’s Global Consumer Institute. In this role, she advised clients across industries on corporate strategy and organizational effectiveness.
This background gives her a unique edge. She combines deep strategic expertise with a strong understanding of consumer behavior and organizational dynamics. The result is a perspective that connects generational insights directly to business outcomes.
Book Hana Ben-Shabat for Your Event
Booking Hana Ben-Shabat means bringing in a speaker who delivers more than inspiration. She provides clarity in a complex landscape and equips audiences with the tools they need to succeed. Her keynotes are ideal for organizations looking to better understand Generation Z and translate that understanding into measurable impact.
Whether the focus is on workforce transformation, customer engagement, or long-term strategy, Hana delivers insights that resonate and strategies that work.
Keynotes
Keynote by Hana Ben-Shabat:
NEXT-GENERATION MARKETING: CAPTURING THE HEARTS AND MINDS OF GEN Z
Gen Z isn't just another consumer segment. They're rewriting the rules of influence, loyalty, and brand trust. And most brands are still playing with the old ones.
This high-energy, research-backed session cuts through the noise to give marketers and business leaders a clear-eyed understanding of who Gen Z really is, what they actually respond to, and why the strategies that worked on every previous generation are falling flat. Drawing on years of advising some of the world's leading brands, Hana delivers not just insight but a proven, actionable playbook.
You'll walk away with:
- The "what," "why," and "so what" of Gen Z consumer psychology told through real stories, not jargon
- The Next Generation Marketing Framework: six field-tested strategies that turn Gen Z skeptics into brand loyalists
- Immediately applicable tools to build authentic connections with the most influential consumer generation alive
If your marketing still isn't landing with Gen Z, this is the session that changes that.
Keynote by Hana Ben-Shabat:
GEN Z TALENT: LEADING THE MOST MISUNDERSTOOD GENERATION AT WORK
High-tech yet craving human connection. Fiercely independent yet needing more support than any generation before them. Idealistic and pragmatic at the same time. Gen Z isn't contradictory — they're complex. And leaders who can't decode that complexity are already losing them.
With Gen Z set to make up 30% of the global workforce by 2030, the organizations that figure them out now will have an enormous competitive advantage in the future. This session goes beyond surface-level generational stereotypes to deliver a nuanced, research-grounded portrait of the Gen Z employee and the specific leadership approaches that actually work.
You'll walk away with:
- A genuine understanding of Gen Z's career aspirations, workplace expectations, and what drives (and kills) their engagement
- Strategies for attracting Gen Z talent before and keeping them once they're in the door
- A leadership lens that turns generational friction into organizational strength Stop guessing what Gen Z wants. Start knowing.
Keynote by Hana Ben-Shabat:
MULTI-GENERATIONAL WORKFORCE: YOUR REAL COMETITIVE ADVANTAGE
With four generations now working side by side, business leaders are navigating new workplace dynamics. While diversity in age, background, and experience can strengthen organizations by bringing together different perspectives and expertise, generational differences in values, communication styles, and expectations can also create friction. Left unaddressed, these tensions can lead to bias, stereotyping, disengagement, and lower productivity.
This session explores how age diversity can become a competitive advantage. It offers practical strategies for building bridges between generations, creating stronger multigenerational teams, and fostering a workplace culture that is fair, inclusive, and effective for everyone.
You'll walk away with:
- A clear understanding of what each generation values at work and why those differences don't have to divide you
- Practical tools for defusing generational tension and transforming it into genuine collaboration
- A framework for creating a workplace culture where every generation does their best work
The companies that bridge the generational divide now will lead their industries tomorrow.
Keynote by Hana Ben-Shabat:
THE CREATOR ECONOMY AND THE WORKPLACE
Thirty percent of young people today want to be "creators." That's not a social media trend, it's a
signal about what people fundamentally want from their work: autonomy, creativity, purpose, and
the chance to build something real.
For talent leaders, this raises uncomfortable questions. But the bigger question isn't how do we
compete with the creator economy, it's what can we learn from it?
This provocative, forward-looking session explores how the values powering the creator economy —
passion, collaboration, entrepreneurship, and joy — can be channeled inside organizations to drive
innovation, deepen engagement, and improve performance.
You'll walk away with:
- A clear understanding of the creator economy and what it signals about the future of work
- The key practices from the creator world that translate directly into stronger, more innovative workplace
- A fresh lens for making your organization a place where people want to do their best work, not just a place they show up to
The creator economy isn't threatening the workplace. It's showing us what it could become.
Hana Ben-Shabat Turn Gen Z Insights into a Growth Engine
Watch Hana Ben-Shabat in action
