Lauren Goodell helps organizations embrace AI, modernize sales and strengthen the human relationships that drive revenue.
5 of 5
Lauren Goodell is the kind of speaker who immediately owns a room. She makes complex ideas around sales and innovation feel practical, human and actionable, leaving audiences energized and wanting more.
Jenny Tacka, Co-Producer
Seed The South Capital Summit
Lauren Goodell is a two-time founder, keynote speaker and go-to-market strategist helping organizations navigate one of the biggest shifts in sales since the internet: the rise of AI. Drawing on nearly a decade leading enterprise sales at Microsoft and Salesforce, as well as her experience building and scaling a venture-backed technology company, Lauren brings a practical perspective to the future of selling. Her work explores where technology and human connection meet, showing organizations how to adopt AI while creating better customer experiences and strengthening the relationships that drive revenue. With founder stories, real-world lessons and immediately applicable frameworks, Lauren makes complex changes feel relevant, useful and actionable.
Lauren Goodell is a two-time founder, keynote speaker and go-to-market strategist who helps organizations understand and act on the transformation AI is creating across sales and revenue. Her perspective is shaped by experience on multiple sides of the business world: leading enterprise sales inside major technology companies, building and scaling her own venture-backed company, and advising founders and revenue teams as they rethink how modern go-to-market organizations should operate.
Lauren spent nearly a decade leading enterprise sales at Microsoft and Salesforce. That experience gave her a close view of complex sales organizations, customer relationships and the realities of generating revenue in fast-moving technology environments. She later took those lessons into entrepreneurship, building and scaling her own venture-backed technology company.
Today, Lauren works with founders and revenue teams on building modern, AI-enabled go-to-market organizations. Her focus is practical: how can companies take advantage of powerful new technology without automating away the relationships, judgment and trust that make customers want to buy?
Lauren Goodell's work sits at the intersection of technology and human connection. As AI becomes embedded in sales, marketing and customer interactions, organizations face an important challenge. The question is no longer simply whether to use AI, but where it creates genuine value and where a human interaction remains essential.
Lauren helps audiences explore that distinction. She speaks about AI adoption in a way that connects technological change with the day-to-day realities of selling, leading teams and creating customer experiences. Her approach encourages organizations to use AI intentionally: applying technology where it can improve processes and experiences while preserving the relationships that drive revenue.
At the heart of Lauren's message is a clear belief: the future does not belong to the people using the most AI. It belongs to the people who understand when technology should step in and when a human should. This perspective gives leaders and teams a useful lens for navigating an increasingly automated business environment without losing sight of what customers value.
When you book Lauren Goodell as a speaker, audiences gain insights grounded in both corporate sales leadership and entrepreneurship. Her keynotes address some of the most relevant questions facing founders, sales leaders and revenue teams as AI reshapes the way organizations reach, engage and build trust with customers.
Lauren speaks on topics including:
Rather than treating these subjects as abstract trends, Lauren connects them to the choices organizations and individuals are making right now. Her sessions help audiences understand how shifts in technology affect customer expectations, sales processes and the way trust is created throughout the buying journey.
Lauren's speaking is shaped by experience rather than theory alone. Having led enterprise sales at Microsoft and Salesforce, built and scaled a venture-backed technology company, and advised founders and revenue teams, she understands the opportunities and tensions that emerge when businesses adopt new ways of working.
That background allows her to blend founder stories with lessons from enterprise sales and practical frameworks audiences can put to use. Her sessions are engaging, candid and designed to give people ideas they can take back to their teams immediately.
Lauren has been recognized as one of JPMorgan's Top 100 Women to Know in the U.S. and as a Top 25 Woman in Business by the Charlotte Business Journal. Her insights have also taken her to stages across the country, where she has shared her perspective on AI, sales, growth and the changing nature of customer relationships.
AI is changing how organizations prospect, communicate, sell and serve customers. It creates opportunities to work faster and differently, but it also raises a more fundamental question: what should businesses automate, and what should remain distinctly human?
Lauren Goodell brings that question into focus for audiences navigating the next era of sales. Instead of positioning AI as a replacement for human relationships, she explores how organizations can use it to support better customer experiences and stronger go-to-market execution.
Her keynotes connect AI adoption with the human realities of revenue growth. Audiences leave with a clearer understanding of how technology is changing selling, where trust fits into an increasingly automated customer journey, and how teams can make thoughtful choices about the role AI should play.
Book speaker Lauren Goodell for an event focused on AI, sales, go-to-market strategy, founder-led growth, LinkedIn or the future of customer relationships. Her combination of enterprise sales experience, founder perspective and practical frameworks gives audiences an accessible way to understand the changes already reshaping how companies grow.
5 of 5
Lauren Goodell is the kind of speaker who immediately owns a room. She makes complex ideas around sales and innovation feel practical, human and actionable, leaving audiences energized and wanting more.
Jenny Tacka, Co-Producer Seed The South Capital Summit
Keynote by Lauren Goodell:
Artificial intelligence is changing work faster than any technology in history. The question isn't whether AI will transform your organization—it already has.
The real question is this:
As AI makes average work easier to produce, what becomes more valuable?
In this keynote, Lauren Goodell explores the biggest shift organizations are facing today: intelligence is becoming abundant, but trust, judgment, creativity, and genuine human connection are becoming increasingly scarce—and therefore more valuable.
Drawing on her experience from Microsoft and Salesforce to building AI-enabled revenue organizations and advising executives on AI adoption, Lauren challenges audiences to stop asking, "How do we replace people with AI?" and start asking, "How do we help people become better because of AI?"
Through compelling stories, practical frameworks, and real-world examples, attendees learn where AI creates leverage, where humans create differentiation, and how organizations can use technology to amplify—not replace—their greatest competitive advantage: their people.
Audience Takeaways
Identify what AI should automate—and what should remain deeply human.
Understand why intelligence is becoming a commodity while judgment becomes a premium.
Build trust in a world filled with AI-generated content.
Create more meaningful customer and employee experiences.
Use AI as a force multiplier instead of a substitute for thinking.
Keynote by Lauren Goodell:
We tend to think resilience is something you're born with. It isn't.
It's built one difficult decision at a time. One setback. One reinvention. One moment when quitting would have been easier.
In this deeply personal keynote, Lauren shares the pivots that shaped her career and life—from climbing the corporate ladder to becoming a founder, navigating public failures, rebuilding after unexpected setbacks, and discovering that our hardest seasons often become our greatest advantage.
Through candid storytelling and practical reflection, Lauren challenges audiences to stop seeing adversity as something to survive and start seeing it as the training ground for the person they're becoming.
Because resilience isn't about avoiding the hits. It's about learning how to get back up stronger every time.
Key Takeaways
Reframe setbacks as training, not proof you're off course.
Build confidence by taking action before you feel ready.
Recognize when it's time to persevere—and when it's time to pivot.
Transform uncertainty into momentum for your next chapter.
Walk away with a framework for navigating change with resilience and purpose.
Keynote by Lauren Goodell:
The most successful careers aren't built in a straight line.
They're built through pivots.
Whether it's a career change, a failed venture, an unexpected loss, or a life that suddenly looks nothing like the one you planned, every pivot asks the same question: Who are you going to become next?
In this honest and deeply personal keynote, Lauren shares the moments that forced her to start over and the lessons that transformed uncertainty into opportunity. Audiences will leave with a new perspective on change—not as something to fear, but as the catalyst for growth, reinvention, and lasting success.
Key Takeaways
Embrace change instead of resisting it.
Distinguish between persistence and the courage to pivot.
Build confidence through action, not certainty.
Turn life's unexpected detours into defining moments.
Develop a practical framework for navigating reinvention with intention.
Keynote by Lauren Goodell:
Artificial intelligence is everywhere—but separating fact from fiction has never been harder.
Every day brings another headline about AI replacing jobs, transforming industries, or changing the future of work. But what does the research actually say?
In this data-driven keynote, Lauren Goodell cuts through the noise using the latest findings from leading organizations like Stanford, McKinsey, Microsoft, PwC, Deloitte, and Anthropic. Rather than focusing on the newest tools, she explores the measurable trends reshaping business: where AI is creating real productivity gains, why some organizations are seeing outsized returns while others are struggling to move beyond pilots, and what separates AI leaders from everyone else.
Attendees leave with a research-backed understanding of how AI is changing work, what leaders should prioritize today, and the practical decisions that will matter most over the next five years.
Key Takeaways
Understand the latest research on AI adoption, productivity, and business impact.
Separate headlines and hype from measurable outcomes.
Learn what the highest-performing organizations are doing differently.
Identify where AI creates the greatest return—and where human expertise remains essential.
Walk away with an executive framework for evaluating AI investments and preparing your organization for what's next.
