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Lior Arussy
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or call +1 347 223 5128
Keynote by Lior Arussy:
Over the past two decades, digital transformation has profoundly redefined customer expectations, roles, responsibilities, and, most significantly, the very concept of customer value. In the realm of business, value creation can be categorized into two fundamental approaches: one driven by inspiration, the other born of desperation. The former involves the creation of remarkable value, leading to the accrual of profit margins, while the latter is characterized by a mere following of established trends.
The emergence of Artificial Intelligence (AI) has catapulted customers to a new pinnacle of empowerment. Customers are now not only consumers but creators and the embodiment of brand identity. This transformative role has restructured the future engagement model, compelling organizations to revisit their value creation and delivery strategies within the context of redefining customer relationships.
In this presentation, we embark on a journey that covers four crucial dimensions:
This presentation aims to illuminate the profound impact of Gen AI on the customer mindset. Through real-life examples, we will illustrate the challenges and opportunities presented by this evolving landscape.
The audience is encouraged to adapt their practices, embracing change to meet the demands of this new breed of customers, who expect nothing less than future-ready, profitable value in their brand experiences.
Watch Lior Arussy in action!