Mastering Consumer Trends for Success
Denmark
Louise is a versatile, experienced speaker skilled in engaging audiences, offering tailored, insightful content on stage and via video.
Request fees and availability5 out of 5 stars
When it comes to Louise Byg Kongsholm, I'm star-struck. I'm so impressed by the amount of knowledge she manages to gather, but also by her ability to communicate it. At the same time, she possesses a calmness in her rhetoric, as if to say 'don't worry, there's more where that came from.' A beautiful oracle of knowledge, which I eagerly consume both in her courses, face to face, or through her books. Louise, you make your profession seem like child's play, and we're invited into the sandbox where my sandcastle gains color and substance.
Send a simple request. You’ll get a quick reply with fees and availability
About Louise
Keynote
References
Louise boasts extensive experience as a speaker, captivating audiences across Europe on both intimate and grand stages. Her versatility shines through in her ability to deliver everything from brief, dynamic pep talks to comprehensive lectures and educational sessions — always with a strong stage presence.
She excels as a keynote speaker, panel discussion participant, facilitator, or host at conferences, leveraging her expertise in coaching programs and workshops that can last either a full day or half a day. Additionally, Louise has access to a professional studio, enabling her to offer live lectures or produce recorded and edited presentations tailored to client specifications.
As the owner of the scandinavian trend institute ‘pej gruppen’ since 2011 and serving as CEO, editor-in-chief, consultant, and trend researcher, Louise offers a wealth of knowledge and experience. Choosing Louise as a speaker means partnering with someone who is not merely involved in discussing trends but plays a pivotal role in shaping them.
Louise has authored several influential books published under pej gruppen, with notable works including three books on the future of retail, two books on lifestage segmentation, and three books on trend sociology. Her latest contributions are in the ‘Retail Mega Mag’ series, volumes 1 through 3.
Serving as editor-in-chief for three magazines, Louise is a leading figure in the arena of trends and contemporary culture. Her sharp analyses and thought-provoking articles are highly regarded and appear in these and various other publications. She is frequently cited by the media as a leading expert in consumer trends and sectors such as fashion, interior design, and food.
In addition to her editorial responsibilities, Louise is a highly sought-after guest lecturer at business schools and MBA programs. She shares her extensive knowledge and insights, inspiring the next generation of business leaders. Her influence extends into the boardroom, where she actively participates on several boards and advisory panels, offering her strategic expertise.
Join Louise for a compelling exploration of the dominant cultural currents and their influence on consumer actions. In this insightful presentation, she will shed light on the latest trends shaping retail, digital commerce, and workplace environments. Learn about which sectors have thrived or faltered amid recent challenges and explore the transformative effects of digital technology on societal norms.
Delve into the changing perceptions of luxury among consumers after the pandemic, and examine how our relationships with time, tranquility, focus, and health are evolving.
Discover the complex landscape of trends in this analytical presentation by Louise. She will clarify the distinctions between gigatrends, megatrends, microtrends, and fads, providing tools to effectively identify and respond to these trends.
With over four decades of experience, including authoring books and earning a specialized diploma in trend analysis, Louise offers deep insights into the significant impact of trends on our daily lives and broader societal structures.
Explore innovative perspectives on consumer behavior as Louise introduces a model that outlines 17 distinct life stages, each associated with unique buying patterns and preferences. Drawing from over 15 years of research and her publications, she offers an in-depth examination of how these stages affect everything from product innovation to workplace interactions.
Gain valuable insights into how understanding life stages can enhance strategic planning and marketing efforts.
Keep up with the dynamic shifts in the consumer landscape through Louise’s detailed analysis of the top ten trends currently influencing consumer emotions, behaviors, and purchasing decisions. Her extensive expertise allows for a thorough exploration of the origins, current relevance, and future implications of these trends.
This presentation is designed to equip you with the necessary tools to not only comprehend but also anticipate future changes in consumer behavior.
Delve into the future of the retail industry with Louise’s comprehensive presentation. She examines how technological advancements, changing economic dynamics, and shifts in consumer behavior are redefining the retail scene.
Highlighting key trends and successful strategies employed by both online and offline retailers, Louise leverages her extensive research and experience to provide insights crucial for anyone looking to excel in the retail sector.
When it comes to Louise Byg Kongsholm, I'm star-struck. I'm so impressed by the amount of knowledge she manages to gather, but also by her ability to communicate it. At the same time, she possesses a calmness in her rhetoric, as if to say 'don't worry, there's more where that came from.' A beautiful oracle of knowledge, which I eagerly consume both in her courses, face to face, or through her books. Louise, you make your profession seem like child's play, and we're invited into the sandbox where my sandcastle gains color and substance.
Nancy Gerber
Louise delivered, as always, a razor-sharp and professionally strong presentation, spiced with an appropriate amount of humor and personal anecdotes, bringing life to the audience and inspiring our clients with insights and knowledge about the young target audience and the life stage they are in. Louise is a sharp speaker with clear messages, a humorous tone, and, not least, always has her finger on the pulse of consumers!
Simone Misser-Pedersen
It's always a pleasure to listen to Louise and her thoughts, so thank you very much for giving us the opportunity. It's always a bit strange when this happens on Teams, but Louise did a fantastic presentation, and we gained a lot of replenishment and inspiration.
Kathrine Reed Flaaten
Louise is skilled in many ways. She delivers her presentations with solid professional knowledge, clear and effective rhetoric, and great enthusiasm. We received only positive feedback from our 530 guests. Highly recommended!
Tomas Oberg
Louise possesses an extraordinary ability to captivate everyone in the audience with her empathy, linguistic prowess, and enchanting presence! Her presentations are not only interesting and relevant but are also characterized by their academic depth and substance. Here’s what one of our attendees wrote to me: 'I must say you were absolutely right about Louise from Pej Gruppen. If it were up to us, she could have had much more time.’ We would love to hear Louise speak in the future.
Marit Lyness
Unlock the Future with Faith Popcorn, the foremost Futurist Marketing Visionary. Faith's unparalleled insights have guided Fortune 200 CEOs and industry leaders to navigate market turbulence, anticipate consumer trends, and drive growth. When you...
Tom Palmaerts is a renowned trendwatcher and thought leader on consumer behavior and attitudes in a rapidly changing world. He is a sought-after keynote speaker and trend consultant, as well as a managing partner at Trendwolves, a full-service...
Looking for a dynamic keynote speaker who can ignite your audience's imagination and drive your company's success? Look no further than Kirstine Fratz, the renowned Zeitgeist Expert. With a deep understanding of cultural dynamics and the power of...
Unlock the power of effective communication with Thomas Erikson, renowned behaviorist and bestselling author. With over 8 million copies sold globally, Thomas is dedicated to simplifying daily interactions and enhancing self-awareness. As a highly...
Experience unparalleled business growth and consumer mastery with keynote speaker Eva Steensig. Elevate your brand, innovate with confidence, and seamlessly navigate shifting consumer trends. Eva's strategic insights and patented foresight model...
Transform your event with Kate Hardcastle, MBE – a powerhouse in business transformation. Elevate your audience experience with her captivating insights on consumer behavior and strategic growth. Harness the brilliance of an award-winning keynote...
Unlock success with Per Schlingmann, a visionary keynote speaker who empowers businesses to thrive in change. With a proven track record in strategic communication and change management, Schlingmann offers invaluable insights to lead your...
Jack is a trusted retail commentator who has provided expert insights to a range of major media outlets, including the Channel 4 TV series – The Truth About Amazon: How To Shop Smart, and BBC Radio...
Unlock the future of your business with a keynote from William Higham, a global leader in Future Business Strategy and Innovation. With two decades of experience advising top brands like Amazon and Disney, he delivers actionable insights on growth,...
Keynote speaker Ken Hughes is a global thought-leader in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. He delivers thought-provoking and inspiring speeches in a highly energetic and...
Send a simple request. You’ll get a quick reply with fees and availability
