Mike Anthony

An expert in shopper marketing, Mike empowers businesses to rethink their retail strategies and align with the latest consumer trends for long-term success

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Top rated!

5 Client reviews

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Mike ran a full day workshop at our recent Global Marketing Conference. He was engaging and informative; flexible and energetic. The audience was very diverse, but Mike pitched it perfectly. He is clearly an expert in marketing and shopper marketing – he introduced a lot of new concepts but made it really easy for everyone to absorb regardless of their background. We’ve already invited Mike back for next year!

David Lind

VP Marketing, International Beverage

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Non-binding request for Mike Anthony

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+1 347 223 5128 +44 20 3744 5675

Why you should book Mike Anthony for your next event

With over 30 years in global marketing and sales, Mike has led teams and strategies across Europe and Asia, including as Marketing Director for China.
As CEO of Engage, Mike has advised world-class brands like Coca-Cola, Sony, 7-Eleven, and Unilever on shopper marketing and retail transformation.
He’s built a reputation as one of the leading experts in shopper behavior, trusted by top global companies for strategic consulting and speaking.

Non-binding request for Mike Anthony

Transforming Sales with Smarter Shopper Insights

With 30+ years in global marketing and sales, Mike Anthony helps brands stay ahead of fast-changing shopper trends. Drawing on experience with Coca-Cola, Unilever, and Sony, he delivers high-impact keynotes full of practical tools to boost sales, sharpen strategy, and drive growth—leaving audiences inspired and ready to act.

Mike Anthony is a leading expert in shopper marketing, sales strategy, and retail transformation, with more than 30 years of global experience in the consumer goods industry. From the UK to Asia, he has helped some of the world’s biggest brands—including Coca-Cola, Unilever, Sony, 7-Eleven, and PepsiCo—navigate the complex and ever-evolving retail landscape.

Mike began his career at United Biscuits before moving to Asia, where he served as Marketing Director for China. Today, as CEO of the consultancy Engage, he works with businesses worldwide to align sales and marketing strategies, understand changing shopper behavior, and drive commercial growth in competitive markets.

Known for his dynamic delivery and practical insights, Mike’s keynotes are packed with actionable strategies that teams can implement immediately. His experience spans leadership roles and frontline execution, giving him a unique ability to speak to both high-level decision-makers and cross-functional teams. Whether he's addressing a boardroom or a global conference stage, Mike brings energy, humor, and clarity to every talk.

Keynote Speaker Mike Anthony has presented to organizations across industries and continents, always leaving audiences better equipped to tackle today’s retail challenges.

If your team needs fresh insight into consumer trends, sales performance, or go-to-market strategy, book Mike Anthony for your event—and gain a trusted voice who can turn complexity into competitive advantage.

Customer Reviews

David Lind VP Marketing, International Beverage

Mike presented a full day's conference plus deliver back-to-back workshops: his enthusiasm and dynamic energy remained at a consistently high infectious tempo. Mike was an inspiration and our customers who had truly appreciated his professionalism and expertise in the field of Shopper Marketing

Cass Le Marketing Director Tetra Pak

Mike is a passionate speaker with good sense of humor and strong track-record in brand and shopper marketing

Head of Business Intelligence & Strategic Planning- Carlsberg

Mike recently chaired the Connected Marketing Summit, held in Melbourne on 22 April 2015. The event was quite large being co-located with 11 other similar conferences, and for myself as the producer it was nothing short of a blessing to have someone as hands-on with the topic, flexible and forthcoming to chair the conference. As an expert thought leader in the retail environment, Mike went beyond the usual drill that was expected of a chairperson. He actively participated in all the pre-event marketing buzz, engaging 100s of attendees around a core vision, addressing critical industry issues while also adding a much-needed dash of humor and facilitating some very active panel discussions on customer loyalty and insights. I’d gladly welcome the opportunity to work with Mike again!

Devika Adlakha Digital Event Organizer, Criterion Conferences

Excellence performance taking advantage of his shopper Marketing knowledge and his deep channel understanding

Jorge Espuny Global Sales Director, Grupo Bimbo

Mike Anthony - Shoppers and Retail Disruption

Watch Mike Anthony in action

Keynotes

Keynote by Mike Anthony: Retail Media: How Retail Media challenges brand strategy

Retail Media is booming, as retailers pivot from a model based on selling TO shoppers towards a model based on selling shoppers as an audience. This changes the media environment, but much more than that. It challenges the way suppliers interact with retailers, how sales teams interact with marketing teams, and how businesses manage the entire path to purchase.

Learn about why retail media is so important, now, the impact it is having of brands and the companies that own them, and what brand owners need to do to change the way they work and market their brands.

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Keynote by Mike Anthony: Retail disruption – how e-commerce and the retail disruptors will change ALL of your sales models

Retail is changing - and it is more than just e-commerce. Changes in retail drive changes in shopper behavior, and vice versa. Businesses that don't put the shopper at the heart of their model will fail.

In this presentation I share the key trends in the global retail market, the implications for brands, and key actions brands must take to survive and thrive.

Audience takeaways:

Learn what is happening in retail and e-commerce globally
Understand the major changes in shopping behavior that underpin and drive this
Learn how to better understand shoppers, and use an understanding of them to fuel sales and brand strategy

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Keynote by Mike Anthony: How technology is changing retail and shopping

A look at the main technology trends in shopping and retail and the impact that has on shopper behavior, manufacturers and retailers - and what businesses should do about it.

Audience takeaways:

Learn what are the key technological changes in shopping and retail and where this is likely to head in the future
Understand how this will impact your business
Understand how to build effective retail and shopper plans which integrate with the rest of your marketing plan

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Keynote by Mike Anthony: Shopper Insights For Growth

Most organizations don't understand shoppers well enough, and that drives costs and means that opportunities are missed.

In this presentation I discuss the difference between consumers and shoppers, why this is important, and how leading organizations are using shopper insights to drive massive growth.

Understand the key differences between consumers and shoppers and why this is important
See case studies of how leading companies use an understanding of shoppers to fuel growth
Learn how to create shopper insights

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Keynote by Mike Anthony: Becoming insightful

Everyone in business is looking for insights – but what do we mean? What is an insight, how do you create them, and how can you and your team become more insightful?

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