“Whoever said money can’t buy happiness, simply didn’t know where to go shopping”. But in today’s digital world, going shopping is more complicated than ever. Technology has ushered in a endless supply of niches, where everything is available at any time. Shoppers no longer have a ‘where to buy’ problem, they have a ‘what to buy’ problem.
To prove successful in this new world and stop participating in a price based race to the bottom, retailers must double down on one of their traditional strengths: their ability to tell stories around product and deliver experiences.
Why, then, do so many retailers adopt a function first approach to their use of technology? Why is emotion secondary to efficiency? Why do so many still fail to capitalise on the huge power of interacting with each and every one of their customers? Take a look at the catalogue, list-based approach adopted by so many and then ask yourself: Is this fun? Am I compelled to repeat this experience? Does it even count as an experience? The answer is probably no. If customers simply want the greatest efficiency, then it is probably Amazon every time.
In this keynote “Is Shopping Fun Anymore?”, Daniel unveils a new approach that allows retailers to fight a battle they can win; to weaponise interactivity, storytelling and gamification right at the heart of their digital strategy, whether in store or in the palm of the customer’s hand. It is time to make your digital shopping experience compelling, rewarding and even addictive.
The keynote distills the learnings from thousands of disruptive retail technologies around the world, recent retail initiatives as well as the key learnings from a forerunner and undoubted leader in creating digital experiences, the video game business.
“Is Shopping Fun Anymore?” will challenge your thinking about how and why emotion must be placed at the very core of your digital strategy, whilst providing you with the key tools to make it happen. It will be one of the most important keynotes you will hear this year.
- Understand how to build emotional connections digitally and master interactive storytelling, both in store and online.
- Learn how to use gamification as your secret weapon to fight a battle you can win. Gain repeat customers, greater sales and build your community.