Stefan Moritz
Global expert in service design, innovation and the future of work.
Why book Stefan Moritz for your next event
- 20+ years of international leadership across global companies, McKinsey and award-winning agencies.
- Trusted advisor to governments and brands like IKEA, LEGO, Ericsson, Disney and adidas.
- Inspiring keynotes on innovation, AI, leadership and designing future-ready organizations.
Non-binding request for Stefan Moritz
Turning complex challenges into human-centered strategies that drive growth
Stefan Moritz is a globally recognized thought leader in service design, innovation, and the future of work. With more than 20 years of international experience, he combines senior leadership expertise with hands-on execution. As Head of Innovation at Max Matthiessen, Professor at SDSI, and Dean at the Doodle Time Institute, Stefan helps organizations turn complexity into clarity and ambition into action. His keynotes challenge leaders to rethink how they design services, cultures and futures.
Stefan Moritz – Service Design, Innovation and the Future of Work
Stefan Moritz is a hands-on visionary and internationally respected expert in service design, innovation, and transformation. With over 20 years of experience across industries and continents, he has held senior leadership roles in global companies, worked at McKinsey, and contributed to award-winning agencies.
Today, Stefan serves as Head of Innovation at Max Matthiessen, a leading Nordic pension, insurance and wealth management company with a 135-year history. In this role, he drives innovation strategies that strengthen customer experience, leadership, and long-term growth in a highly regulated and rapidly evolving industry.
He is also Professor at SDSI and Dean at the Doodle Time Institute – a global research lab exploring humanity’s most undervalued resource: time. In addition, Stefan serves on the board of Samhällsnytta, the Swedish policy innovation lab, where he contributes to shaping forward-thinking public initiatives.
Turning Complexity into Human-Centered Strategy
Stefan is known for translating complex challenges into clear, human-centered strategies. His approach combines service design, systems thinking, leadership development, and emerging technologies such as AI. The result is practical frameworks that empower organizations to move from ideas to implementation.
He works across sectors, advising governments, public sector organizations, and some of the world’s most recognized brands, including IKEA, LEGO, Ericsson, Amex, Nordea, Disney and adidas. His strength lies in connecting business goals with human needs, helping leaders create thriving cultures and meaningful customer experiences.
Audiences value Stefan’s ability to make abstract concepts tangible. He brings structure to uncertainty and provides leaders with tools to navigate transformation with confidence.
Innovation That Drives Real Impact
For Stefan, innovation is about building capabilities that last. He challenges organizations to rethink how they design services, structures and strategies. By integrating service design into leadership and decision-making, he enables companies to unlock new growth pathways and respond proactively to change.
His keynotes and workshops often explore themes such as:
Designing future-ready organizations
Leadership in times of transformation
AI and emerging technologies in service design
Creating thriving cultures that empower employees
Rethinking time as a strategic resource
Stefan’s sessions are dynamic, insightful and grounded in real-world experience. He combines strategic perspective with hands-on examples from his work in global corporations and public institutions.
Book Stefan Moritz for Your Event
When you book Stefan Moritz for your event, you bring in a speaker who connects vision with execution. He inspires leadership teams, innovation units, and entire organizations to design better experiences and shape better futures.
Whether addressing executives, policymakers or creative teams, Stefan delivers clarity, direction and momentum. His talks leave audiences with practical insights, fresh perspectives and the confidence to lead change in complex environments.
Stefan Moritz does not just speak about innovation, he demonstrates how to build it into the fabric of your organization.
Keynotes
Keynote by Stefan Moritz:
Facing Uncertainty
How to Energise Your Organization to Unlock Growth for the AI-Native Era
The AI-native era is not a distant future. It is reshaping industries, redefining roles, and challenging how organizations create value. In this keynote, Stefan Moritz explores how leaders can turn uncertainty into momentum and use change as a catalyst for growth.
Drawing on over 20 years of international experience across global companies, advisory roles, and innovation leadership, Stefan shares how organizations can build energy, clarity, and direction in times of disruption. He connects service design, systems thinking, and AI to show how businesses can move from reactive adaptation to proactive reinvention.
This keynote inspires leaders to see uncertainty as a strategic advantage—when approached with the right mindset and tools.
Audience takeaways:
A clear framework to navigate uncertainty in the AI-native era
Practical ways to energise teams and unlock innovation potential
Tools to combine human strengths and AI capabilities for growth
Insights on building resilient, future-ready organizations
Keynote by Stefan Moritz:
Business Transformation by Design
Service Design for a World in Constant Flux
Based on insights from the article “The Transformation of Business Transformation: Service Design for a World in Constant Flux” published in Touchpoint – The Journal of Service Design (Vol. 16 No. 3, September 2025), this keynote rethinks how transformation truly happens.
As co-author of the article and co-editor of the issue, Stefan Moritz challenges traditional transformation models. Instead of large-scale change programs detached from daily reality, he presents a design-driven approach that embeds transformation into the fabric of the organization.
With examples from global brands, public institutions, and his work as Head of Innovation at Max Matthiessen, Stefan demonstrates how service design can align strategy, culture, operations, and customer experience.
This keynote is a call to move from managing change to designing it—continuously and intentionally.
Audience takeaways:
A new perspective on business transformation in volatile environments
How to use service design as a strategic driver, not just a tool
Methods to align leadership, culture, and customer experience
Practical principles to build transformation capability from within
Keynote by Stefan Moritz:
Designing Tomorrow
Service Design for the Era of Human × AI Collaboration
The future of innovation lies in the collaboration between human creativity and artificial intelligence. In this forward-looking keynote, Stefan Moritz explores how organizations can design for meaningful Human × AI partnerships.
Blending service design, leadership development, and emerging technologies, Stefan outlines how to rethink processes, roles, and experiences in an AI-augmented world. He shows how organizations can move beyond automation and use AI as a catalyst for creativity, better decision-making, and new business models.
This keynote equips leaders with a practical and inspiring roadmap for innovation in the age of intelligent systems.
Audience takeaways:
Understanding the shift from automation to Human × AI collaboration
Strategies to integrate AI into services and workflows responsibly
Tools to foster innovation through design and systems thinking
A clear vision of how to stay relevant in an AI-driven economy
Keynote by Stefan Moritz:
Leadership by Design
A Manifesto for Positive Growth
Growth is not only about financial performance. It is about people, purpose, and long-term value creation. In this powerful keynote, Stefan Moritz presents a manifesto for leadership that drives positive growth—designed intentionally and sustainably.
With deep experience advising governments, public organizations, and global brands, Stefan shares how leaders can shape cultures where innovation thrives and employees feel empowered. He connects service design principles with leadership practice, offering a structured yet human-centered approach to building organizations that perform and inspire.
This keynote challenges leaders to rethink their role—not as controllers of change, but as designers of environments where growth becomes natural.
Audience takeaways:
A leadership framework grounded in service design principles
Concrete ways to build thriving, empowered organizational cultures
Strategies to align purpose, performance, and innovation
A manifesto for creating sustainable and positive growth
Superhuman services, Scaling Naturally and Storydoing / Stefan Moritz / Episode #18
Watch Stefan Moritz in action!
