Speaker Dr. Wided Batat is a professor and doctor of experiential and digital marketing. As the founder of B&C Consulting Group, Wided directs and carries out significant research in experiential marketing in France, Europe, the United States, Asia and the Middle East. Her fascinating marketing, digital transformation and generational keynotes captivate audiences globally and offered both in French and English. Moreover, Wided also offers solid research-based marketing workshops and training tailored to the needs of your organisation.
Why you should book speaker Dr. Wided Batat for your next event
- Wided is one of the best marketing experts in the world: as a university researcher, she carries out important work all over the world. Booking her gets an outstanding expert of experiential and digital marketing.
- Her keynotes are highly customisable as she can tailor her keynotes to the need of your organisation – and she is available for keynotes both in English and French.
Dr. Wided Batat is widely known as the Founder of the Experiential Marketing Mix (7E) and the Phygital Ecosystem. She is also the President of the American Institute of Business Experience Design in New York.
“To innovate is to understand today the world of tomorrow by adopting ethnography as a new tool of study and the 7Es of the experiential marketing mix to create innovative, adapted, attractive and effective customer and employee experiences.” – Dr. Wided Batat
Speaker Dr. Wided Batat advises and helps companies and organizations to:
- Conduct successful digital transformation with phygital experience: physical & digital
- Design innovative and fruitful customer and employee experiences
- Build business strategies that really focus on customers and employees “Customer Centric” &“Employee Centric”
- Understand, collaborate, and achieve business objectives when targeting Digital, YouthGenerations & Millennials
As a professor and doctor of marketing at the prestigious Universities, speaker Dr. Wided Batat is the ultimate expert of experiential and digital marketing. With more than 15 years of experience in the field, Wided carries out important research working in France, Europe, the United States, Asia and the Middle East. As the founder of B&C Consulting Group, she is specialised to provide in innovative market research & consumer insights, with a focus on Experiential Marketing and ethnographic studies.
Combining scientific research and field experience, speaker Dr. Wided Batat can transform your organisation by providing innovative market research and consumer insights. Her expertise can help your business to have a constant perspective of innovation, profitability, progress and performance. Dr. Wided has also published many books in the field, her 2019 book « Experiential Marketing » is invaluable for consumer behaviour, marketing experts and executive teams.
What makes Wided outstanding as a speaker is the fact that she can customise her keynotes for the needs of the customer to a very high degree: her topics include experiential marketing, digital transformation, mass market, luxury, food, well being, territorial, Generations Z & Alpha and milennials. Speaker Dr. Wided Batat is also bilingual – she is available for keynotes both in English and French.
See keynotes with Dr. Wided Batat