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Unique keynotes from the top digital and experiential marketing expert

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Wided Batat

travels from France

Doctor, Professor-Researcher, Trainer, Consultant and Keynote Speaker Wided Batat is the ultimate marketing expert

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About Wided

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Speaker Wided Batat is a professor and doctor of experiential and digital marketing. As the co-manager of B&C Consulting Group, Wided directs and carries out significant research in experiential marketing in France, the United States and the Middle East. Her fascinating marketing, digital transformation and generational keynotes captivate audiences globally and offered both in French and English. Moreover, Wided also offers solid research-based marketing workshops and training tailored to the needs of your organisation.

Why you should book speaker Wided Batat

  • Wided is one of the best marketing experts in France: as a researcher from the University of Lyon, she carries out important work all over the world. Booking her gets an outstanding expert of experiential and digital marketing.
  • Her keynotes are highly customisable as she can tailor her keynotes to the need of your organisation – and she is available for keynotes both in English and French.

As a professor and doctor of marketing at the prestigious University of Lyon, speaker Wided Batat is the ultimate expert of experiential and digital marketing. With more than 15 years of experience in the field, Wided carries out important research working in France, the United States and the Middle East. As the co-manager of B&C Consulting Group, she is specialised to provide in innovative market research & consumer insights, with a focus on Experiential Marketing.

Combining scientific research and field experience, speaker Wided Batat can transform your organisation by providing innovative market research and consumer insights. Her expertise can help your business to have a constant perspective of innovation, profitability, progress and performance. Wided has also published many books in the field, her 2019 book Food and Experiential Marketing is invaluable for consumer behaviour and food marketing experts.

What makes Wided outstanding as a speaker is the fact that she can customise her keynotes for the needs of the customer to a very high degree: her topics include experiential marketing, digital transformation, luxury, food and Generations Z & Alpha. Speaker Wided Batat is also bilingual – she is available for keynotes both in English and French.

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Keynote by speaker Wided Batat

How to enhance the customer experience?

  • For companies, the integration of the experiential, digital, symbolic and emotional dimensions into the offer is
    essential to create a competitive advantage by adapting to the tacit and explicit expectations of consumers. Consumption is no longer limited to the functional and tangible dimension, it is also an experience in which
    the consumer is involved.
  • In this keynote, speaker Wided Batat takes the audience on a journey to learn about
    consumer cultures, quality of experience, teamwork, experience management and digital marketing.
  • The keynote will give you a solid and applicable knowledge about the customer experience.  Moreover, Wided will also tell you many important takeaways and the best practices in the area.
Keynote by speaker Wided Batat

Improve the digital customer experience of your business

  • In the context of digital transformation, many companies are aware that the relationship between an organisation and the customer changing constantly. For this reason, the purpose of this conference is to help you adapt your customer experience and make it more innovative and powerful.
  • During this keynote, speaker Wided Batat will present you a set of practices and tools that you
    will need to put in place to create a successful digital customer experience.
  • This keynote provides many great takeaways for everyone interested in the evolution of the customer relationship. Through analyzing French and international companies (easyJet, Google, Amazon, etc.), Wided will give you a theoretical framework which you can also easily apply in practice.
Keynote by speaker Wided Batat

Experiential Territorial Marketing

  • In the context of the globalization of markets, territorial development today is truly professionalized and structured. For this reason, territorial marketing is essential and one must know the right tools to set up a specific marketing strategy to promote and develop an organisation.
  • During this keynote, speaker Wided Batat will present all the important techniques of territorial marketing that managers and decision-makers must incorporate for success.
  • This keynote is recommended for everyone
    involved in the development, promotion and management of the organisation as it is packed with a lot of important tools and techniques of territorial marketing to help your organisation.
Non-binding request for Wided Batat

Send a simple request. You’ll get a quick reply with fees and availability

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Keynote topics with Wided Batat