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Teaching audiences to create value-driven products

David Allison

travels from Canada

David Allison is helping business leaders and marketers to unlock the power of shared human values when seeking to motivate and influence target audiences.

Request fees and availability

5 out of 5 stars

David is the Mick Jagger of human values…thrilled with what he delivered.

Erin Roddie, Director, Cube Business Media See all references

Why you should book David Allison for your next event

  • With engaging keynotes, David Allison offers a method for determining the shared values of any target demographic that can be used by just about any business.
  • Break the mold and learn from David how demographic stereotypes are harmful and we can all be brought together through shared values.
  • David takes a unique approach to every keynote, utilizing data that is specific to the audience he is speaking to. His keynote speeches can be truly customizable to the needs of your own business, helping make the event a success.
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About David

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David Allison's work on Valuegraphics has been groundbreaking, assisting world-leading organizations to reach the target demographics they desire. Through relevant research, David has found that cohorts of a demographic tend to agree on little; proving that not everyone is the same even if in the same age demographic. Through his research and industry experiences, David Allison has developed an effective method that all businesses can use to find the shared values of their target demographic.

Why you should book David Allison for your next event

  • With engaging keynotes, David Allison offers a method for determining the shared values of any target demographic that can be used by just about any business.
  • Break the mold and learn from David how demographic stereotypes are harmful and we can all be brought together through shared values.
  • David takes a unique approach to every keynote, utilizing data that is specific to the audience he is speaking to. His keynote speeches can be truly customizable to the needs of your own business, helping make the event a success.

David Allison is a human values expert, CEO of a global research firm, 2X best-selling author, and founder of the Valuegraphics Project. He is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder  of the Valuegraphics Project – the first global inventory of core human values – he has transformed human values into measurable data and created an entirely new type of human- centric insights. He helps big brands like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people by honoring their values.

After decades of helping big brands engage people, David Allison recognized that demographics weren’t working like before. Gender roles were blurred, age has nothing to do
with how we behave, and our income doesn’t change what’s in our hearts. Instead, our values drive our behavior and our shared values that engage people and influence outcomes. So he launched the Valuegraphics Project to turn human values into data and create a revolutionary new approach to inspiring action – with the enormous power of shared human values.

Today, after nearly a million surveys in 152 languages, David is the world’s foremost human values expert, with two best-selling books and an international speaking career. Innovative organizations like PayPal, Lululemon, and the United Nations Foundation use David’s data to connect with people in new, more profound ways – by honoring what they value. He coined the
term valuegraphics to describe his unique approach to understanding people, which now appears next to demographics in textbooks used on campuses worldwide. Valuegraphics have been featured in Forbes, INC Magazine, and the Harvard Business Review, and his latest book, The Death of Demographics, was hailed by critics as “Convincing, insightful, and…revolutionary.

He’s developed an entirely new and powerful way to address any issue, and seize any opportunity by leaning deep into a fundamental human truth: we are what we value. His highly engaging and passionate keynote delivery, combined with game-changing insights, make his keynote presentations entirely unique can’t-miss events.

See keynotes with David Allison
Keynote by David Allison

The Science of Values-Based Leadership

Leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.

Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.

Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal.

Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.

AUDIENCE TAKEAWAYS:

  • The specific Power Values that will empower you to engage people and influence outcomes.
  • Creative, detailed strategies to immediately put the Power Values to use.
  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Keynote by David Allison

Passion & Purpose – Not Ping Pong & Pizza

Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.

It’s no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way.

Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don’t want ping pong tables and free pizza. Give them more of what they value, and you’ll unlock their true passion and full potential.

AUDIENCE TAKEAWAYS:

  • The specific Power Values that will empower you to engage people and influence outcomes.
  • Creative, detailed strategies to immediately put the Power Values to use.
  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Keynote by David Allison

Boosting Sales by Being Human

Drive marketing ROI and explosive sales growth with human values, using data and insights from the world’s leading expert.

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things?

For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.

You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.

AUDIENCE TAKEAWAYS:

  • The specific Power Values that will empower you to engage people and influence outcomes.
  • Creative, detailed strategies to immediately put the Power Values to use.
  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Keynote by David Allison

The Blueprint for Belonging

Discover how to create a culture of belonging from the world’s leading expert on human values.

As a gay man and an Indigenous Canadian, David knows the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire anyone simply by speaking to them demographic labels. That’s nothing more than stereotyping, and it doesn’t work. You need to understand David’s values — the things that makes him who he is deep inside his heart. So where does that leave organizations who want to cultivate a culture of belonging?

As a human values expert, workplace culture keynote speaker and 2x best-selling author, David has conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, he’s identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong.

In David’s keynotes he shares his proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!

AUDIENCE TAKEAWAYS:

  • The specific Power Values that will empower you to engage people and influence outcomes.
  • Creative, detailed strategies to immediately put the Power Values to use.
  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Keynote by David Allison

The Superhuman Antidote to AI

Learn David Allison’s revolutionary values-driven approach to help you thrive alongside AI, and the next disruptive tech too.

Businesses don’t like risk, and the blend of chaos, emotion, and complexity that we call “the human factor” is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David Allison does in this keynote.

David’s team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations. Now we can combine revolutionary new super-machines like AI with a revolutionary new understanding of the humans who use them. It’s the combination we need to solve any problem and achieve any goal.

Backed by nearly a million surveys completed in 152 languages, David’s transformative keynotes reveal the exact values that drive people with unprecedented detail and clarity. It’s no wonder his work is included in college textbooks used worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

As businesses strive to remain relevant in a tech-driven landscape, David Allison’s fast-paced and fascinating keynotes serve as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially human. To thrive alongside super-technologies like AI – and whatever comes next – we must be superhuman. Values are the answer. David will show you how to put them to work.

AUDIENCE TAKEAWAYS:

  • The specific Power Values that will empower you to engage people and influence outcomes.
  • Creative, detailed strategies to immediately put the Power Values to use.
  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
Watch David Allison in action

David Allison Keynote Sizzle Reel

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What Are Valuegraphics?

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Creating Personas with Valuegraphics Data

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References

Our internal shared values and those of our customers must be a priority, and David's research makes values a useful tool for meeting business objectives. He's a great speaker too! The whole room was excited and interested in thinking about big new thoughts!

President & CEO

Intracorp North America

David Allison sees and hears the patterns in the noise — and is then able to tell us what the real signal is. He's a born storyteller and people love him.

Douglas Coupland

Artist & author

Smart, relevant, engaging: an absolute delight to work with. On a scale of 10, he’s a 12!

Danielle Lamothe,

Vice President of the Canadian Society of Association Executives

David’s keynotes inspire everyone with the transformational power of values.

Carina Bauer

CEO of IMEX Group

Amazing delivery on stage! Hit it out of the park!!

David Macadam

CEO of the Middle East Council of Shopping Centers

David should have his own TV talk show.

Emily Molnar

Artistic Director of Netherlands Dance Theatre

So customized for our industry, a joy to work with. Book him!

Carolynne Hoshooley

VP of Member Services, The Gift Association

He took the time to understand us and show us how to use the research. Outstanding!

Dave O’Brien

NAPFA Board Chair

David is the Mick Jagger of human values…thrilled with what he delivered.

Erin Roddie

Director, Cube Business Media

The star of our show – the feedback data was off the charts! Keynotes like this are few and far between.

Liz Ptak

Corporate Events Manager, FP Canada
Non-binding request for David Allison

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.
David Allison
David Allison

5 out of 5 stars

David is the Mick Jagger of human values…thrilled with what he delivered.

Erin Roddie, Director, Cube Business Media See all references

Keynote topics with David Allison