Dr. Darren Coleman

Speaker with over 20 years of international branding experience who specializes in helping brands stay relevant

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Darren’s is a pleasure to work with. His passion for doing business abroad and professionalism in his field, was an inspiration to a group of new to export businesses who attended our export seminar organised by UK Trade & Investment this year. Darren shared his personal experience of doing business in South East Asia in an interesting and motivational way, giving delegates practical tips and advice on do’s and don’ts and how to win business abroad and get the most out of the help and support available from UKTI.

Mark Sankey, Head of Birmingham & Solihull Team

UKTI

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Why you should book speaker Darren Coleman

With an MA in Marketing and a Phd in B2B service brand identity, Darren has a thorough educational background in branding which he combines with real-life experience in building strong brands. Combining a practical and hands-on approach with robust and rounded insights create the best of both worlds.
Building brand experiences is a great and effective way to retain relevance in a competitive world. Darren has helped several companies in different industries with just about any complex branding problem. Let him help you!
As a speaker Darren Coleman is engaging, warm and very professional. His keynotes are filled with relatable examples and hands-on advice to ensure that everyone in the audience walk home with new knowledge and valuable insights.

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Practical and thought-provoking keynotes on building brand experience

Keynote speaker Darren Coleman is an international expert on building engaging brand experiences. His keynotes are informative and thought-provoking with lots of practical tips and tools. Darren’s clients include Johnson & Johnson, Nikon and PepsiCo, and he is regularly invited to large international conferences and events.

Keynote speaker Darren Coleman has 20 years of experience building strong brand experiences for big and small companies. His expertise is in high-demand, and he is regularly invited to participate in panel discussions and comment on brand-related challenges in media across the world.

When Darren is not speaking at international events and conferences, he works as a managing consultant at Wavelength Marketing which he is also the founder of. Darren is also the author of “Building Brand Experiences: A Practical Guide to Retaining Brand Relevance” which is based on research and tried-and-tested tools. His book is set to be translated to Mandarin and Korean in 2020.

Darren wows his audience with his intelligent humour and personal anecdotes combined with research and facts about branding. He provides relatable examples when things get complicated and abstract, and his speaking style is characterized by the perfect balance between highly professional and completely down-to-earth.

Customer Reviews

Mark Sankey, Head of Birmingham & Solihull Team UKTI

Darren’s talk was both fun and challenging. He brings together cutting-edge practice with supporting theory focussing on current customer issues. His highly interactive approach offered practical tools and advice on techniques to profile customers and on how to make emotional brand connections with<br>customers. Finally, he worked with the course members on how to build brand experiences which enable customers to get ‘jobs done’.

Professor Caroline Tynan, Professor of Marketing Nottingham University Business School

Darren’s session at our CXcellence event was well informed, thought-provoking and practical, and dovetailed beautifully with our core message about the importance of CX in B2B organisations – as well as<br>the steps required to do it well. He seems like he knows his stuff.

Joel Harrison, Editor-in-chief B2B Marketing

Darren was invited to deliver a keynote on brand experiences and Chair the first day of Vibe Marketers' Fest in Dubai, November 2018. His talk was well structured, engaging and above all informative. He managed to hold a large audience via a nice mix of objective insight and personal anecdote. Darren also chaired the first day with aplomb. He was able to find a balance between being formal and friendly. This set the event off nicely and dovetailed perfectly with the atmosphere we wanted to create. I look forward to<br>working with Darren again.

Sanjay Swamy, Co-founder & Director of Strategic Partnerships Vibe Marketers Fest, Dubai

Keynotes

Keynote by speaker Dr. Darren Coleman:

How to retain brand relevance through brand experiences

Retaining brand relevance is a constant challenge for even the most experienced marketing executives. This keynote has been designed to help your audience solve this problem by learning how to retain brand relevance through brand experiences.

Dr. Coleman’s keynotes will help your audience:

Know how to think about retaining relevance through brand experiences.

Appreciate how they should structure and scale their approach to building brand experiences.

Have best practice lists and guidelines they can reference to manage their teams better.

Know where to access practical management tools that will enable them to build brand experiences that help their brands retain relevance.

The keynote will be structured in three segments:

What do you need to move beyond customer experiences?

Why build brand experiences?

How to build brand experiences?

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Keynote by speaker Darren Coleman:

Delivering Brand Driven Growth During Turbulent Times

We live in turbulent times which make it daunting and difficult for marketing executives to deliver the growth the c-suite demands.

This keynote will help your audience address this issue.
It has been designed to constructively challenge the audience, so they reframe and rethink their approach to growth by using their brand as a platform to growth.

Dr. Coleman’s keynotes will help your audience:

Know how to think about driving growth through brands at their organisation.

Learn how they should organise their approach to delivering brand-driven growth.

Refer to robust guidelines so they can empower their teams to get brand-driven growth right.

Know how to apply practical tools and templates at their organisation so they think about brand-driven growth in the context of their job.

The keynote will be structured in three segments:

What is the rationale for brand-driven growth?

How can you structure your approach to delivering brand-driven growth?

How can you use the Brand-Driven Growth Blueprint?

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