+1 347 223 5128

Our professional consultants are ready to guide you

Redefine impossible and reach any goal you want with The Iron Cowboy

lawrence

James Lawrence

travels from USA

Author, Motivational speaker, The Iron Cowboy, World Record Holder.

Request fees and availability

5 out of 5 stars

We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!

Dale Ducommon, Bakery General Manager, Clif Bar Baking Co. of Twin Falls, ID. See all references
Non-binding request for James Lawrence

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.
About icon

About James

Lecture icon

Keynote

Video icon

Video

References icon

References

Interviews icon

Articles

Request fees and availability
Keynote speaker James Lawrence was named one of the fittest 50 athletes by Sports Illustrated. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits, and so he set a goal so big that no one believed he could do it.

Why book speaker James Lawrence?

  • He provides insightful motivation. James has pushed himself further than he knew he could to reach his goals; in doing so, he has broken many records along the way. James continued to persevere in his journey against all the odds. Speaker James shows audience members how motivation and perseverance pave the way in any organization.
  • He conquers tribulations. James Lawrence has completed what is considered the greatest feat of the human race. His journey wasn’t an easy one, but he exceeded his limits by pushing his boundaries physically, mentally, emotionally, and spiritually. James inspires audience members with his acts of resilience.

“There was a fire inside, and I had to let it burn”

“I was determined to NOT let my failure define me”- Speaker James Lawrence on overcoming obstacles.

Years of focused training shaped speaker James to become an elite short-distance triathlete. Along the way, he learned to push past his mental limits and find his actual physical boundaries. In 2010, James set out on a journey to find those physical limitations. He set his first World Record by completing 22 70.3 Ironman races in just 30 weeks, exceeding the previous record of 20. But James did not find his limit – he could reach higher. In 2012 he set his second world record by completing 30 full-distance triathlons in less than 52 weeks, across 11 countries, crushing the previous world record of 22. It was then James realized his limitations weren’t physical; they were mental.

Determined, James set out to find his mental limit and test his focus, determination, and will power, James set out to complete something everyone told him was impossible. Two and a half years of strictly regimented training prepared James to attempt this feat. But physical preparation was not enough to carry him through. On July 25, 2015, James overcame all odds and defied all doubts by completing 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50), and completing what is now considered the greatest feat of human endurance.

Every one of us has experienced a time in life when we reach our limit, physically, mentally, emotionally, spiritually. But each of us CAN achieve more, reach higher, raise the bar, and silence the doubters. James’s story of reaching new limits is one every company, school, organization, and an individual can relate. He is an ordinary guy, whose extraordinary personal account will make you laugh, cry, reflect, and leave you inspired to reach higher

See keynotes with James Lawrence

    Speaker James Lawrence Keynote Topics

    • Triathlons
    • Motivation and Inspiration
    • Setting and achieving monster goals
    • Overcoming Obstacles
Watch speaker James Lawrence in action

Get motivated by James' incredible 50-50-50 story

See keynotes with James Lawrence

References

the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do…James “IRON COWBOY” Lawrence, Thank you, Sir!!!

Jeremy Merchant

Clif Bar

We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!

Dale Ducommon

Bakery General Manager, Clif Bar Baking Co. of Twin Falls, ID

It really felt and came across that he listened to our feedback because the keynote he delivered felt perfectly tailored for our community and event! I’ve received overwhelmingly positive feedback on James keynote from the attendees. They raved about him with one of the top quotes being “James was the best speaker we’ve heard at one of our events in the last few years if not EVER!!” He really brought his Iron Cowboy presence to stage as he captivated our community with his experience weaving in the images, quotes and videos perfectly. He was charming and memorable even when we had a tech malfunction with the video – he kept the energy of the attendees high throughout.

Procter & Gamble

…when it comes to endurance, he is unstoppable.

Red Bull

Mindset of Fitness

5 Mental Tips to Achieve Your Body Goals

In 2015, I did the impossible, completing 50 solo Ironman triathlons (2.4-mile swim, 112-mile bike ride, 26.2-mile run) in 50 states in 50 days. It was an incredible physical challenge, requiring me to overcome chronic exhaustion, extreme weather conditions, severe sleep deprivation, a brutal bike crash, a litany of injuries, and a whole lot more. But the mental challenge was even greater. After all, if I didn’t actually feel any of my physical struggles, it wouldn’t have been so hard!

So you could say I know a thing or two about the mental side of achieving physical goals. One of the reasons I did the 50/50/50 was to empower others to conquer their own challenges. Following are five elements of my fitness mindset that helped me do the impossible and can help you get where you want to go with your body.

1. Set scary goals.

A few months before I started my 50/50/50 quest, podcast host Rich Roll asked me how I was feeling about it. My reply was brief and honest: “I’m terrified!” But I considered this a good thing. A goal that doesn’t scare you a little is not a good goal. That’s because the function of a goal is to motivate your best effort. Easy goals don’t motivate. Your fitness goals should seem attainable but barely so. Only then will they inspire you to put everything you’ve got into achieving them.

2. Be nearsighted.

Once you have set your goal, forget about it. I’m serious! Keeping your eyes constantly focused on how far you have to go to reach your ultimate destination will only intimidate and demoralize you. It’s much healthier psychologically to keep your attention rooted on the step-by-step process of executing your plan. Throughout the 50/50/50, I rarely thought any farther ahead than completing the swim, bike ride, or marathon I was currently engaged in. Breaking my journey down into bite-size chunks made it far less daunting for me

3. Embrace the challenge.

I did not do the 50/50/50 to lose weight or lower my cholesterol or for any of the other reasons people normally exercise. I did it because I wanted to discover my ultimate physical and mental limits. When things got hard, I didn’t worry too much, because I wanted my journey to be hard.

In a slightly different way, you can use the same perspective to achieve your goals. No goal worth achieving comes easily. So don’t go into your fitness journey hoping that it will be struggle-free. Expect it to be hard and embrace the challenge as a part of what will make it so rewarding to finally reach your finish line, however you choose to define it.

4. Have a short memory.

Setbacks are inevitable when you pursue any type of fitness goal. The key to achieving such goals is not avoiding setbacks but overcoming them. And the key to overcoming setbacks is a short memory. Don’t carry your failures and missteps with you and allow them to ruin your confidence. Whether your latest setback takes the form of a three-day flu that keeps you out of the gym or a weekend of binge eating that breaks all of your diet rules, just dust yourself off and move on.

Throughout the 50/50/50, I had a short memory for setbacks (such as blowing out my right shoulder on day three in Washington State and collapsing with a dangerous level of dehydration on day eight in New Mexico), and I am certain I wouldn’t have gotten through it otherwise.

5. Be smart, not just tough.

I get a lot of compliments on my toughness. But let me tell you: I did not survive the 50/50/50 just by being tough. I was also smart. I took care of my body by receiving daily chiropractic adjustments and massage therapy treatments, maintaining a healthy diet, and taking advantage of tools such as compression recovery boots. By doing every little thing that could contribute to keeping my body strong and sound, I didn’t have to be quite as tough as I would have had to be otherwise.

Whatever your fitness goal is, pursue them with the same combination of toughness and smarts.  

See keynotes with James Lawrence
Non-binding request for James Lawrence

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.
James Lawrence

5 out of 5 stars

We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!

Dale Ducommon, Bakery General Manager, Clif Bar Baking Co. of Twin Falls, ID. See all references

Keynote topics with James Lawrence