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James Lawrence

Redefine Impossible
Country: USA

Keynote speaker James Lawrence was named one of the fittest 50 athletes by Sports Illustrated. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits, and so he set a goal so big that no one believed he could do it.

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Ever heard the saying it’s not a sprint it’s a marathon? Well James Lawrence didn’t just run a marathon, he did an Ironman© triathlon, and he didn’t just do one Ironman©, he did 50 Ironman© triathlons in 50 consecutive days, and in all 50 states (the 50-50-50).

Less than 1% of people in the world run a marathon in their life.

James Lawrence, the Guinness world record winning athlete, set this goal because he wanted to push his boundaries and find his mental and physical limits. James received a lot of negativity when he set the goal to complete the 50-50-50, he even lost some of his sponsors, but didn’t let this stop him. He set a monster goal and got there by taking one step at a time. Every day there were unique challenges, so James and his team had to be flexible to overcome every obstacle.

James strongly believes that nothing great is ever accomplished on your own. Getting through the 50-50-50 required all the support James’ family, who he brought with him on his journey, could provide. He also let himself be inspired by the people he met along the way. While running the 50-50-50, James partnered with the Jamie Oliver Food Foundation, raising $ 70,000 to teach youths about food and nutrition and combat obesity in America.


10% of life is what happens to us and 90% is how we react to it

Now that James has accomplished his goal of doing the 50-50-50, he is a speaker working to help others understand that they have control over how they react to things, that they can embrace the struggles in life and in doing so achieve any goal they choose.


“I speak on our ability to not limit ourselves mentally and physically, to face our fears and reach our truest potential.”

— James Lawrence


2010 Guinness World record 22 70.3 events in 30 weeks

2012 Guinness World Record 30 140.6 events through 11 countries

2015 50 Full distance Triathlons, in 50 consecutive days, through all 50 States

2 X Full Distance Champion

4 X Extreme Ironman mountain top finisher.  (Celtman, Swissman, Alaskaman, Norseman.)

    Speaker James Lawrence Keynote Topics

    • Triathlons
    • Motivation and Inspiration
    • Setting and achieving monster goals
    • Overcoming Obstacles
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James Lawrence’s Keynote Speaking Topics