Leanne Elliott Young

Meet Leanne Elliott Young

Leanne Elliott Young is CEO and Co-Founder of PATINA, powered by IoDF Platform, a UK-based, female-founded technology company developing the AI-powered operating system for a product’s entire life. PATINA is also building the brand infrastructure for post-purchase commerce, connecting products, brands and consumers beyond the point of sale.

At the heart of Leanne’s work is a fundamental question: what happens when the relationship between a brand, a product and its owner continues long after the first transaction?

PATINA turns product identity into intelligent, revenue-generating systems. By connecting products, brands and consumers across the post-purchase economy, the technology creates opportunities for new value throughout a product’s life. This includes ownership, authentication, care, repair, resale and circularity.

Leanne Elliott Young brings this rapidly evolving world to the stage, exploring how emerging technologies can transform the way products are created, experienced, owned and valued.

AI, fashion and the future of retail

Leanne works at the intersection of fashion, emerging technology, artificial intelligence and sustainability. Her perspective connects technological innovation with the practical and commercial questions facing brands as consumer expectations, regulation and business models evolve.

Her work challenges the traditional idea that a brand’s commercial relationship with a product ends when that product is sold. Instead, digital identity and intelligent infrastructure can enable brands to remain connected to products throughout their lifetime.

For fashion and retail businesses, this opens a much broader conversation around post-purchase commerce. Authentication can support trust and provenance. Care and repair can extend product life. Resale can create further opportunities for engagement and value. Circularity can become part of the infrastructure surrounding a product rather than a disconnected initiative.

Leanne’s talks bring these ideas together, showing audiences how AI and digital product identity can influence the next generation of fashion, retail and commerce.

Digital Product Passports and product identity

Leanne Elliott Young has pioneered new approaches to digital product identity, ownership and circularity and has become a leading industry voice on Digital Product Passports, or DPPs.

Her work explores the possibilities that emerge when physical products have a persistent digital identity. Rather than viewing a product as a static object, this approach creates the foundation for a connected lifecycle in which information, services and interactions can continue across different owners and stages of use.

Through PATINA, Leanne is working to turn this concept into intelligent infrastructure capable of supporting both commercial value and circularity.

Her expertise gives audiences a clear view of the bigger picture behind Digital Product Passports: how product identity can connect brands and consumers, support authentication and ownership, and enable care, repair and resale. It is a shift that has implications for how brands think about customer relationships, product value and the post-purchase economy.

Recognised for innovation and sustainability

Leanne’s work has earned international recognition across technology, fashion and sustainability. She has been named a Vogue Business 100 Innovator and is a Woman in Tech EU winner.

In 2026, she received the Global Sustainability Leadership Award at Parliament for visionary leadership and outstanding contributions to global sustainability. The recognition reflects her work in bringing together technology, commercial innovation and more circular approaches to the lifecycle of products.

Her perspective is rooted in the idea that sustainability and innovation can be closely connected. By building infrastructure that follows products throughout their lives, brands can explore new ways to create value while supporting longer product lifecycles, repair, resale and circularity.

This combination of AI, technology, sustainability and commercial thinking makes Leanne particularly relevant for organisations considering how the next wave of innovation will affect fashion and retail.

A voice on global stages

Leanne Elliott Young has brought her ideas to influential stages and institutions around the world. She has spoken at the TIME100 AI Leadership Forum, Davos, the House of Lords and Vogue summits in Singapore and Greece. She has also represented the UK at the United Nations.

These platforms reflect the breadth of the conversation surrounding her work. AI, digital product identity and circularity are no longer isolated technology topics; they increasingly connect with questions about commerce, consumer relationships, sustainability and the future direction of global industries.

Leanne is recognised internationally for challenging established ideas about how technology can reshape fashion and retail. She translates emerging developments into a wider vision of what connected products and intelligent infrastructure could mean for brands and consumers.

Book Leanne Elliott Young for your event

Book Leanne Elliott Young for your event to explore the convergence of AI, fashion, retail, sustainability and the post-purchase economy.

Drawing on her experience as CEO and Co-Founder of PATINA and her work pioneering digital product identity and circularity, Leanne gives audiences insight into a future where products can remain connected, authenticated and valuable throughout their entire lives.

Her speaking topics can explore areas including AI and emerging technology in fashion, Digital Product Passports, digital product identity, the future of ownership, authentication, post-purchase commerce, care and repair, resale, circularity and the changing relationship between brands and consumers.

For audiences navigating technological and commercial change, Leanne Elliott Young offers a perspective grounded in building the infrastructure behind that future. Her talks invite leaders to reconsider what a product can become after the first sale and how intelligent product identity could reshape the future of fashion and retail.