Inspired by the election of President Obama, and drawing on her experience as Congressman John Lewis’ aide, President Obama’s law student, and a corporate executive serving McDonald’s Corporation first and only Black CEO, Maggie Anderson publicly pledged to exclusively support Black owned businesses for a whole year to prove the power of Buying Black.
Her family was threatened, there was no Black owned grocery store, and her mother was dying of pancreatic cancer the entire time. Her history-making stand AKA ‘The Empowerment Experiment’ resulted in tens of millions in revenue for Black owned businesses and deposits into Black owned banks; global media coverage; her critically acclaimed book; and a landmark study, conducted by the Kellogg Graduate School of Management, that proved 1 million jobs could be created if these businesses received a small increase in support.
Since taking her stand, Maggie has given thousands of speeches and interviews hosted by the most respected corporations, universities, trade/ professional/ faith/ civic and rights institutions, and media. Millions have shed tears while taking notes as she teaches the victorious yet violent history of Black owned businesses and Black economic unity; preaches about economic justice and empowerment; and shares The Empowerment Experiment, and how it has since changed and ‘saved’ her life, effectively curing her muscular dystrophy.
Maggie continues to receive numerous honors, proclamations and awards from the most elite and iconic civic and professional organizations, universities, corporations, municipalities and rights groups such as the National Bar Association, the National Association of Real Estate Brokers, Harvard University, New York Life, and many more.