Matthias Kroener

How to bring real financial data and interactions into video games and make the world of finance accessible and enjoyable for everyone.

Undergoing more than 25 years of professional experience, founding two banks myself, and seeing the struggle for many years with the financial education of my customers, I came to understand the following: through play, we develop ourselves as we develop social behaviours, tactical consideration and strategic thinking. Why do we overlook the possibilities of play in our financial education?

Statistics show that over three billion people are playing video games - and that number continues to grow.

In this fast-paced session, we examine the problem of financial illiteracy using the capacities of video games and gamification. We investigate game-based learning, what makes video games so successful and why gamification is so detrimental.

Your audience will come to understand:

How to use video games to support your branding and value proposition.

How video games help you to stay in contact with your customer base.

How to improve your most relevant KPIs.

Why regulators and technology are working hand in hand to be the strongest game changers for retail banking.

Open Banking is transforming the way banks operate, how they engage with customers and the products and services they provide. It has become a global phenomenon supported by regulations such as PSD2 and the UK’s Open Banking initiative but driven by consumer expectations, business needs and rapid technological development.

Being with Fidor's BtB offer at the forefront of the Banking-as-a-Service market development, Matthias identifies the challenges banks face and discusses the key components and characteristics of a successful future banking platform.

With less direct customer interaction, new business models and partnerships with non-banking players will play a crucial role in a bank's efforts to integrate with their customers' lifestyles, interests and needs.

Key Takeaways:

How technological drivers are the key to successful participation in the new API economy

How the Internet of Things is changing the landscape

Why a paradigm shift is taking place as banks face the need to decouple their customer channels so account holders can do transactions through any interface they choose.

How open banking is affecting a bank´s return on equity

Why corporate culture and the war of talents plays an increasingly strong role in that environment

The essential guide to understanding and engaging the next generation of Financial Services customers.

No organization or business can afford to ignore the digital consumer.

With roots in the hotel/hospitality industry, Matthias gained extensive practical knowledge and understanding of delivering customer-centric services and solutions. He understood early on that digital technologies will allow a superior customer experience. Having created two online banks himself (with a strong customer-centric drive at its core) Matthias has a unique insight into digital customer behaviour.

His insight into regulatory environments combined with a deep understanding of technological trends has enabled Matthias to build bridges between the traditional banking world and fintech-powered digital banking platforms.

Key Takeaways:

The common myths and misconceptions many leaders and businesses believe about the digital consumer (even if they don't know it)

Understanding the core beliefs, mindsets and expectations of consumers and employees

Can consumers co-create a bank's pricing? The secret to engaging, persuading and motivating via a digital community and loyalty scheme

How to achieve record low customer acquisition cost

Understanding the global challenge of financial inclusion

Financial Inclusion: a global challenge.

Why your retail bank, as you know it today, will disappear.

The financial services industry is currently facing a perfect storm of disruption and upheaval, and the challenges that lie ahead will require an unprecedented level of agility and adaptability.

Open Banking is transforming the way banks operate, how they engage with customers, and the products and services they provide.

With less direct customer interaction, new business models and partnerships with non-banking players will play a crucial role in banks' efforts to integrate with customers' lifestyles, interests and needs.

Key Takeaways:

The key regulatory, social and technology trends that will shape the future including artificial intelligence, robotics and automation

Why future primary banking relationships will be invisible

How data and A.I. will create a unique customer experience

How tech-companies and customer-owners will take over control, forcing incumbent banks to vanish

The skills and competencies that banking teams will need in order to be future-fit

How incumbent banks can embrace and tackle the world of fintech innovation.

The financial services industry is currently facing a perfect storm of disruption and upheaval, and the challenges that lie ahead will require an unprecedented level of agility and adaptability. To survive and succeed, organizations must be ready to anticipate, prepare for and pre-empt this disruption.

In this presentation, Matthias will uncover the specific challenges faced by incumbent banks. He will also take a look at the business life cycle of an established bank and see why banks need to radically change their approach - and make some tough decisions.

Key Takeaways:

An understanding of the world financial services: increasing regulation, accelerating technological development and massively changing consumer behaviour.

Analysing the lifecycle momentum your company is experiencing, no matter whether you are an incumbent or a start-up

Five innovative options that incumbent banks need to consider

The common culture and mindset traps that will set any organization on a collision course with obsolescence – and how to avoid them

Proven and practical strategies for staying one step ahead of change and remaining relevant