Paco Underhill
Founder of Envirosell, Paco Underhill transforms insights into action, guiding Fortune 50 companies to optimize customer journeys across physical and digital touchpoints worldwide.
Why book Paco Underhill for your next event
- As the bestselling author of Why We Buy, translated into 27 languages and taught in MBA and design programs globally, Paco provides organizations with timeless insights that have redefined retail and consumer psychology worldwide.
- Founder of Envirosell and trusted advisor to 23 of the Fortune 50, Paco Underhill brings unparalleled expertise in turning complex consumer research into strategies that transform the world’s leading companies.
- With over 40 years pioneering behavioral research in 51 countries, Paco Underhill has shaped industries from retail and banking to hospitality and digital commerce, offering proven tools for global transformation.
Non-binding request for Paco Underhill
Decoding Consumer Behavior for Future-Ready Businesses
A global visionary and bestselling author, Paco Underhill transforms decades of behavioral research into actionable strategies. With experience in 53 countries and clients from the Fortune 50, his keynotes empower organizations to decode consumer behavior, design future-ready experiences, and thrive where physical and digital worlds meet.
Keynote Speaker Paco Underhill is a globally recognized pioneer in the science of shopping and consumer behavior. As the founder and former CEO of Envirosell Inc., he spent more than three decades leading groundbreaking research into how people interact with physical and digital environments, from retail stores and banks to restaurants, airports, and websites. His expertise has guided 23 of the Fortune 50 companies and shaped strategies in over 51 countries, making him one of the world’s most sought-after authorities on customer experience and behavioral insights.
Paco is also the bestselling author of Why We Buy: The Science of Shopping, translated into 27 languages and used in MBA programs and design schools worldwide. His books and articles have redefined how organizations understand and anticipate consumer needs. Known for his humor, storytelling, and global perspective, Paco delivers keynotes that are as entertaining as they are actionable.
When you book Paco Underhill for your event, your organization gains access to decades of proven insights on how to optimize customer journeys, adapt to emerging trends, and thrive where the physical and digital worlds meet. His presentations are always customized to your audience, blending research, real-world examples, and forward-looking strategies to provide immediate value.
Whether you are rethinking retail, designing customer-centric services, or navigating post-pandemic shifts, Paco Underhill’s expertise offers the tools and inspiration to help your organization innovate and grow.
Keynotes
Keynote by Paco Underhill:
Turning Consumer Behavior into Business Growth
Are you struggling to understand why customers act the way they do and how to translate that into business growth?
Keynote Speaker Paco Underhill bridges this gap by combining decades of global business experience with the powerful insights from his bestselling books, including Why We Buy. His presentations go beyond theory, offering practical, research-driven strategies that help organizations decode complex consumer behavior and adapt to rapidly changing markets.
What makes Paco unique is his ability to deliver “Edutainment”, a dynamic blend of education and entertainment, that ensures audiences not only learn but also remember and apply the insights long after the event. Whether addressing Fortune 50 companies, tech giants, or global associations, Paco customizes every keynote to the specific challenges of his audience, making each session highly relevant and actionable.
When you book Paco Underhill for your event, you gain a keynote that empowers your organization to create customer experiences that drive loyalty, growth, and competitive advantage.
Smarter Supermarket Shopping with Paco Underhill
Watch Paco Underhill in action!
