

Why you should book Tom De Ruyck for your next event
- Tom De Ruyck is a highly experienced and renowned speaker, with a proven track record of inspiring and educating audiences across the globe. His talks are engaging, insightful, and packed with practical takeaways that attendees can apply to their own work.
- Tom's expertise in marketing and research is highly sought-after, and he has worked with numerous global brands to help them future-proof their businesses. Booking Tom for your event is an opportunity to tap into his wealth of knowledge and benefit from his years of experience.
- With over 80 publications to his name, including academic journals, business books, and trade magazines, Tom is a thought leader in his field. Booking him for your event is a chance to hear firsthand from one of the industry's leading experts and gain valuable insights into the latest trends and best practices in marketing and research.
Non-binding request for Tom De Ruyck
With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.
He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.
Keynotes
Keynote by Tom De Ruyck:
Art to find your ikigai
Acting on your values and realising your purpose through contemporary art:
Contemporary art offers a reflection of what’s going on in contemporary society: trends, tensions, hopes, dreams and fears.
As an individual and as a business, art can help you to find out what makes you tick - what your beyond profit ambition is - in this ever changing world. Moreover, the art on your walls, the sculptures in your house or office can be a fantastic daily reminder of your values and your purpose. It even may invite you to take action more and really live by them.
In this talk, Tom will inspire you around contemporary art, learn you how to use it as a tool to discover what gives you and your business meaning and how art can bring your values and purpose to life continuously. This combined with practical tips on where to see art, how to start your collection (with limited budget) and a bunch of interesting and fun (personal) stories.
Little warning: expect to walk away from this talk as an art lover, as the art-virus is highly contagious!
Next to being a customer experience / consumer centricity advisor to global brands, a global speaker and a seasoned entrepreneur, Tom is also a contemporary art lover and collector. During his travels around the globe for business and keynote speeches, he used to spent most of his time-off in museums and at art festivals. From Sculptures by the Sea in Sydney, over standing in line for 3 hours on a Saturday morning in Washington DC to be able to see Yayoi Kusama’s Instafamous mirror rooms to discovering Ai Weiwei’s latest works in Helsinki. All the way back to Belgium during the weekend, to walk around in Koen Van Mechelen’s Nature X Art parc Labiomista in Genk and to visit local galleries to discover young local artists.
Keynote by Tom De Ruyck:
Pause, Play and Fast Forward
In times of uncertainty and rapid change, brands may be unsure if and how to integrate the voice of consumers into their decision making. Whilst these unusual times call for unusual measures, the need to stay connected is ever present. Consumer-centricity is key, now more than ever.
Keynote by Tom De Ruyck:
Blinded by Technology
Why the Future of Business is Machines + … Humans:
Technology is driving business transformation. Yet, are we blinded by technology? To ensure future success, businesses need to focus on human skills too. In this presentation, Tom discusses the most important soft skills for the 21st century like ‘creativity’, ‘imagination’, ‘curiosity’ and ‘empathy’.
Keynote by Tom De Ruyck:
Welcome to the Age of Relevance
How to become a Consumer-led Business:
Today’s consumer and business reality are putting brands increasingly under pressure.
Relevance is key!
Join the ‘Copernican Brand Revolution’ where consumers are the center of marketing, not the brand itself. Learn why and how you can benefit from consumer centricity and being consumer-led.
Keynote by Tom De Ruyck:
Building a Better Business Together
Businesses are being confronted with a Transformation Tsunami. They need to be able to adapt constantly in order to survive rapid change. But is it enough to adapt to the next megatrend, to adopt the next-big-technology-thing and to slightly tweak your business model? Probably not…
In order to be future-proof, we need to design organizations that are ready for change. In his new keynote talk, Tom will elaborate on how to create a culture of innovation and what the characteristics are of future-proof organizations.







