Book Will Guidara for your event
Will Guidara is one of the most influential voices in hospitality, leadership and customer experience. Best known as the author of the New York Times bestseller Unreasonable Hospitality, he has inspired organizations around the world to rethink how extraordinary service can become a lasting competitive advantage.
As the former co-owner of Eleven Madison Park, Will helped lead the restaurant to international recognition, culminating in it being named the Best Restaurant in the World. His leadership philosophy extends far beyond restaurants, showing businesses in every industry how creating exceptional experiences strengthens customer loyalty, energizes teams and drives long-term success.
Today, Will Guidara shares these lessons with audiences through engaging, thought-provoking keynotes that blend inspiring stories with practical takeaways. Whether speaking to executives, entrepreneurs or frontline teams, he challenges audiences to raise their standards and create moments that people remember.
Who is Will Guidara?
Will Guidara built his reputation by proving that hospitality is much more than excellent service. It is a mindset that influences leadership, culture and every interaction between an organization and the people it serves.
His bestselling book, Unreasonable Hospitality, introduced this philosophy to a global audience, demonstrating how generosity, creativity and genuine care can transform businesses across every industry. The book has become an essential read for leaders seeking new ways to strengthen employee engagement and customer relationships.
In April 2026, he expanded on these ideas with the release of Unreasonable Hospitality: The Field Guide, providing an even more practical framework for turning hospitality into everyday action.
Leadership inspired by world-class excellence
Will Guidara's leadership journey reached global recognition through Eleven Madison Park, where he served as former co-owner. Under his leadership, the restaurant earned the distinction of being named the Best Restaurant in the World, setting a benchmark for excellence, innovation and unforgettable guest experiences.
His work demonstrates that extraordinary results are created by intentional leadership, empowered teams and a commitment to exceeding expectations. These principles resonate across industries, making his presentations valuable for organizations focused on customer experience, company culture and leadership development.
Audiences leave with practical ideas they can apply immediately, regardless of whether they work in hospitality, healthcare, finance, technology, retail or professional services.
Beyond hospitality
Will Guidara's influence extends well beyond the restaurant industry. He is the host of The Welcome Conference, where leaders gather to explore the future of hospitality, leadership and human connection.
He also serves as a Co-Producer on the Emmy Award-winning series The Bear, bringing his expertise and perspective on restaurant culture to one of television's most celebrated productions.
His contributions to business and innovation have also been recognized with the Wall Street Journal Innovator Award, highlighting his impact as a leader whose ideas continue to shape organizations around the world.
What audiences can expect
When booking Will Guidara, audiences can expect insights on topics including:
- Creating unforgettable customer experiences through unreasonable hospitality.
- Building high-performing teams with purpose, trust and accountability.
- Developing leadership that inspires people to exceed expectations.
- Strengthening organizational culture through generosity and human connection.
- Turning exceptional service into a sustainable business advantage.
His presentations are engaging, relatable and filled with memorable stories that illustrate how small moments of care can create extraordinary outcomes. Rather than focusing solely on hospitality as an industry, Will demonstrates how its principles apply to every business that depends on people, relationships and trust.
Book Will Guidara as a keynote speaker
Organizations looking to elevate leadership, improve customer experience and strengthen company culture will find Will Guidara to be an inspiring and practical keynote speaker. Drawing on his experience as the former co-owner of Eleven Madison Park, his work as the author of Unreasonable Hospitality, his role as host of The Welcome Conference, his contributions as Co-Producer of the Emmy Award-winning series The Bear, and his recognition with the Wall Street Journal Innovator Award, he delivers presentations that leave audiences motivated to think differently about service, leadership and excellence.
With the release of Unreasonable Hospitality: The Field Guide in April 2026, Will continues to expand his message, equipping leaders and organizations with practical tools to create remarkable experiences that make a lasting impact. Booking Will Guidara means giving your audience the opportunity to learn from a leader whose ideas have transformed one of the world's most celebrated organizations and continue to influence businesses across industries.
