Zoe Jackson

From teenage founder to industry force

Zoe Jackson MBE is a distinguished leader in the entertainment industry, known for her work as an entrepreneur, creative director and show producer. Her journey began in 2006, when she launched her first entertainment company in the UK at the age of 16. Driven by creativity and a love for the arts, she set out to create work that felt bigger than a single performance, experiences that could move people, unite audiences and raise the bar for live entertainment.

Over the years, Zoe expanded her work from the UK into the UAE and Saudi Arabia, building a track record of delivering ambitious projects on an international scale. Today, she leads large-scale entertainment experiences that speak to diverse audiences and cultures, while maintaining a clear artistic vision and a strong sense of storytelling. Her projects combine precision, emotion and spectacle, creating memorable moments that live long after the lights go down.

Entertain X – crafting extraordinary experiences

As Co-Founder and CEO of Entertain X, Zoe is shaping the future of live entertainment in Saudi Arabia and the UAE. Entertain X is a creative entertainment agency with a clear mission: to create unforgettable experiences that break barriers and leave a lasting impact. Under Zoe’s leadership, the agency brings together artists, performers, creative teams and producers to deliver shows that feel fresh, daring and deeply engaging.

At Entertain X, the offer spans:

• Show Creation & Management
• Content Creation
• Talent Management
• IP Creation & Management

Through these services, Zoe and her team guide projects from initial idea to final performance, ensuring every element, from cast and choreography to narrative and production design, supports a powerful audience experience. Whether it is a cultural celebration, a national showcase or a bespoke show for a major client, Zoe’s approach is rooted in collaboration, originality and meticulous execution.

High-profile shows on the global stage

Zoe’s work includes some of the most high-profile live moments of recent years. She served as Show Producer for Royal Commonwealth Day for Her Majesty Queen Elizabeth II, bringing together a programme that reflected both tradition and contemporary culture. She was also Creative Director for the UK National Day at Expo 2020 Dubai, a landmark event attended by HRH Prince William, where she helped present the UK on a global stage through performance, music and storytelling.

Her creative reach extends into Saudi Arabia, where she has worked in AlUla on cultural shows such as “Hegra After Dark” and “Ikmah After Dark”. These experiences highlight her ability to honour local heritage while delivering contemporary, immersive entertainment for international audiences. Alongside these live projects, Zoe produced a viral flash mob that has been viewed over one billion times worldwide, demonstrating her instinct for creating moments that resonate far beyond the original performance space.

Awards, recognition & media impact

Zoe’s contribution to the entertainment industry has been recognised at the highest level. She was awarded an MBE (Member of the British Empire) by Her Majesty Queen Elizabeth II for her services to the entertainment industry in the UK, a distinction that reflects both her creative achievements and her influence within the sector.

Her work and story have also gained significant media attention. Zoe has been featured in Forbes as well as across major broadcasters including the BBC, ITV and Sky News. She was named one of the Top 100 Inspiring Women by Elle Magazine, appearing in the same listing as figures such as Michelle Obama and Beyoncé. This combination of honours, press recognition and audience impact positions her as one of the most prominent voices in contemporary entertainment.

Why book Zoe Jackson MBE for your event?

When you book Zoe Jackson MBE as a speaker, you gain access to the mindset of a creative entrepreneur who has turned a teenage vision into a portfolio of global shows. She speaks with clarity and energy about building a company from the ground up, leading teams across cultures and delivering large-scale entertainment projects in the UK, UAE and Saudi Arabia.

Audiences hear the behind-the-scenes stories from Royal Commonwealth Day for Her Majesty Queen Elizabeth II, the UK National Day show at Expo 2020 Dubai for HRH Prince William, the cultural experiences “Hegra After Dark” and “Ikmah After Dark” in AlUla, and the viral flash mob viewed over a billion times. Zoe shares practical insights on creativity, production, innovation and resilience, making her an ideal choice for conferences, leadership events and organisations looking to understand how extraordinary entertainment experiences are brought to life.