Why is it that despite the proof that companies with engaged and diverse workforces perform exponentially better, we can’t seem to truly crack these nuts?” Erin will inspire you with a clear business case for authenticity and its power to be the difference maker.

Erin talks about (and demonstrates!) authenticity and Authentic Leadership in a way you’ve never heard before. She’ll reframe how you think about the word “authenticity” itself (it is NOT synonymous with “being yourself” or “transparency”), share her Six Principles of Strategic Authenticity framework, and her proprietary national research that quantifies the impact Authentic Leadership can have on your company…and your career.

In the end, authenticity is tangible, and it’s also work. Because it’s so easy to flow down the inauthentic river that is gushing in business today, Erin’s tangible , practical, and authentic advice will give leaders the stepping stones (and life vest) they need to start swimming in the other direction and into a beautiful oasis of success!

You will learn:

• Gain a better understanding of what authenticity really is and is not
• Understand the proven impact authenticity can have on companies and their bottom-line.
• Be empowered that authentic leadership can come from the top down AND the bottom up.
• Learn a practical framework (H.U.M.A.N.S) you can use to put authenticity into motion immediately.
• Have a stitch in your side from laughing!

You do not have to be authentic to make a sale, but you do have to reduce your prospect’s Zero Moments of Truth down to zero. And authenticity is the most effective (and least exhausting) way to do that.

In this talk, Erin will talk about what Zero Moments of Truth (ZMOT) are and the requirements it places on every client sale you hope to make. She’ll help you understand why in the olden days, sales required so many golf outings, steak dinners, and popcorn tins. Hint: ZMOT requirements. She’ll then give you a more modern playbook to avoid all that pomp and circumstances and use authenticity as your ZMOT speed pass.

But the talk is much more than theory, she’ll provide you with her proprietary research, the Six Principles of Strategic Authenticity (H.U.M.A.N.S.) framework, and three “starter plays” to help you start building a new, more modern, sales playbook.

You will learn:

• Understand ZMOT requirements and why these are so critical to resolve.
• The three more modern alternatives to help you reduce ZMOT to zero (sans steak dinners.)
• How the H.U.M.A.N.S. framework can give you tangible actions to be more authentic.
• Understand the components (and power) of crafting an Intriguing Intro, and how it helps you make an stand-out first connection with clients and prospects.
• Have a starting playbook to experiment and build upon to crush your goals!.

Throw Out Half the Playbook to Start Competing in a League of Your Own

What’s the hidden secret behind people and companies like Weird Al Yankovic, Hamilton, The Savannah Bananas, and so many others who create extraordinary innovation, capture widespread attention, and have a blast while doing it? They enact the power of half.

They don’t work harder, and no, they don’t half-arse things. Instead, they use The 50% Rule to stop copying, chasing, or comparing themselves to everyone else. Instead, they leverage The 50% Rule to compete in a league of their own. 

In this talk, Erin will bring this Rule to life through tangible and inspiring stories of people and companies that successfully used The 50% Rule to innovate, stand out, and have massive success. You’ll also walk through The 50% Rule JIGSAW Puzzle framework, the 6 key principles you and your teams can use to activate The 50% Rule, and go from underdog status to unmatched success!

You will learn:

• Understand how Hamilton, The Savannah Bananas, Weird Al and others all used The 50% Rule to go from underdog status to unmatched success.
• Recognize Sleep Running Syndrome and how it’s plaguing your team and their ability to move forward powerfully.
• Be able to also implement The 50% Rule as a central component of your leadership strategy.
• The 50% Rule JIGSAW Framework to help you remember and activate the Rule to its fullest.
• Three experiments you can take back to your team to start playing, and innovating, with the Rule.