The term journalism covers the reporting by the mass media, which ideally should provide an objective insight into the various news in local communities, but also global news.

Journalists are therefore subject to the Media Liability Act and the Press Council. However, there is always much debate on the role of journalists and their relation to the distribution of the material.

The media through which journalism is conducted varies diversely to include content published via newspapers and magazines (print), television and radio (broadcast), and their digital versions published through digital media — news websites and applications.

The role and status of journalism, along with the mass media, has undergone profound changes over the last two decades with the arrival of digital technology and publication of news on the 
Internet
. This has created a shift in print newspapers, as people increasingly consume news through e-readers, smartphones, and other electronic devices, challenging news organizations to improvise how they publish news effectively.

Keynotes on journalism and journalists and their role can address individual cases, situations or general principles of ethics and morality. It may also be a few journalists who can share their own personal experiences. Keynotes can be suitable both for companies that either engage in journalism or who want a greater understanding of how journalists think. But it can also be a platform for debate on morality, ethics, spin or journalists in general.