In its simplest sense, decision making is the act of choosing between two or more courses of action. In the wider process of problem-solving, decision making involves choosing between possible solutions to the problem at hand.

Good decision making is a vital component of business success. Decisions based on both knowledge and reasoning can lead a company into long-term prosperity.

For effective decision making, a person must be able to predict the outcome of each possible solution in order to determine which option is best for that particular situation.

Keynote speakers on the topic of decision making know what it takes to make effective decisions that work in practice, whether on a personal or organizational level.