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A peace builder's visions on transforming towards greater life quality


Alain Safa

travels from Sweden

Trainer, business owner, peace builder and poet transforming the lives of organisations and individuals for the better

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About Alain

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Our keynote speaker Alain Safa is a Swedish Lebanese poet and transformation agent who empowers his clients through storytelling. His goal is to develop leaders with passion, joy, and a greater quality of life. He has 40 years of experience transforming the lives of people from different cultures and backgrounds; improving both appearances and mentality.

Alain Safa has been self-employed since 1976.  For two consecutive years, Alain won the Golden medal twice in the competitions held in Paris 1993-1994 for changing outer Styles. He is an authorized mentor and Coach by Int. Coach Federation ( ICF), he has a master’s degree in Business Management, and a Human Resources Diploma and he is the author of “the backpack” and “The power of transformation in: Relation. Business. Nation” which sums up his work with transformation processes through the last 40 years.

As a trainer, business owner and a peace builder, he encourages partnerships between Private and Public Sectors, as well as between Private sectors and the UN. In 2016, He participated in the annual meeting of the Academic Council of the United Nations (ACUNS) in New York. There he emphasized the need for partnership between The UN and the private sector in order to implement the SDG´s 2030.


Alain transforms both individuals and organizations.

In 2012-2013 Alain was the Project leader of the Swedish finance institute “Handelsbanken”’s training program which focused on transforming the culture of the Organization. The goal of this project was to promote an inclusive culture and sense of belonging in a multicultural organization.


Alain is passionate about conflict prevention and resolution, and he has developed many great peace-building strategies.  

He participated in “Ambassadors for peace” conference in Jakarta, Indonesia (2013). His paper, addressed the problem of radicalism at home, and recommended that minors have the right to live in a healthy moral environment and have the right to decide their religious belongings after they have reached 18+. His main concern was to highlight the impact of religious fanaticism on children who need to grow up in a safe and free environment.


Regret is the language of the failures. Forget is the language of the ignorant. Remember is the language of the learners.

See keynotes with Alain Safa

    Speaker Alain Safa Keynote Topics

    • Can your beauty affect your leadership style?
    • How can dignity for all transform our future ?
    • Non- violent culture. A challenge or an opportunity?
    • Conflict resolution and conflict prevention
    • Ethics in the age of power politics
    • No peace without Justice
    • Promoting cultural diversity in the age of nationalism
    • Transform passive peace to a positive phenomena
    • Democratic peace: how can democracy prevent conflicts?
    • Immigrant parents, challenges and opportunities
    • What is the role of an immigrant in its new homeland?
    • Integration: a gate to pass or a ghetto of mess?

How can dignity for all transform our future?

When I searched for the word “dignity” in Swedish language, I found many synonyms like excellence, prominent feature, superiority, worthiness and respectability. I am sure that in many other cultures and languages there are lots of synonyms that can fill the gap of defining the real meaning of dignity for all. The word dignity is not common in today’s language among youth and adults, even though it is something that we all seek in our daily lives. It is the basic need for recognition that every one of us has, and every one of us is seeking in a way or another.

We just have to take a fast look at the mainstream social media to recognize that the “likes” people seek from other people are nothing but a call for recognition. The word dignity is baked in sentences and actions when recognition is at the stake. The challenge today is not to revive the word dignity in everyday language. The challenge is to recognize and acknowledge that there are as many definitions of the word dignity as there are humans on earth, and all these definitions can be considered legitimate from each individual’s perspective.

We should understand that we don’t own the one and only definition, and should never measure other people’s definitions with our own; however, we should canalize our definition of dignity with billions of other definition to create a road-map for success for all of us. The road to dignity starts when we recognize that all the roads lead us to the desired destination, and all roads mean nothing else but every human’s definition of dignity lead her/him to the desires path of Life.

The day we start showing respect for other individuals, by actions that clearly show that dignity is inalienable and regarded as the cornerstone for all other rights. So, in order to allow all these individual’s tiny roads of synonyms of dignity to lead us to the main road of dignity, we should seek to assure people in every possible way and situation that:

– They are excellent in the way they are performing their jobs when they do so.
– They are superior no matter their role in the organization.
– They are respected for the personality they have, for the type of family character they have, for their choice of sexuality.
– They add value to the organization with their different cultures, values, races and colors.
– They are worth a lot for the beauty of the organization, and the whole system of the sustainable and successful world.

A leader is like a shepherd; he stays behind the flock, letting the most nimble go out ahead, where upon the others follow, not realizing that all along they are being directed from behind. Leading a family, an organization, or a nation requires practical steps to assure that everyone on-board feels safe, is included and their needs are satisfied, while walking on their own pace.

It is all about our future, and together we can transform hate into love, suspicion into understanding, aggression into nonviolence, sexism into gender-equality, and prejudice into knowledge-based opinion.

Can the Magic of Nature Teach us Strategic Planning?

When we look back to evaluate the last year; we tend sometimes to focus on our setbacks instead of focusing on our achievements, which is not the best way to meet the new year with a spirit of successful aspiration.
The most vital in every successful self development process is the awareness of our own potentials and limitations.

Do you belong to category of leaders who starts their new year by placing their goals and aspirations higher than their capacity? Do you belong to those who set small timeframes to achieve a high set of goals?

If you belong to one of the above mentioned categories; it is nothing but a prophecy for disappointments and lower self-esteem.

We live in a time of a very fast forward cycle of developments. Maybe it is the right time to evaluate the ways we have been using to put our goals, the results we have been achieving, both the good and bad ones, and the impact of such results on our future.

Every leader, every follower, every family member, and every child is affected by this speedy tempo. Don’t you feel sometimes that this speedy tempo is similar to the mountain coaster? And sometimes it is hard to catch up the real meaning behind the process.

This is a very dangerous way to go; as people in the organization feel that they can’t live up to expectations. When frustration substitutes satisfaction, and disappointments take the place of celebration.

Lessons learned from nature might guide us to get into the right direction.
In nature there are laws and processes where everything is in harmony.
Nature itself is the best role-model for every successful organization. The board and the members are equal in responsibilities and benefits.

The rain and the seeds, together with the vegetation and seasons. The animals of every kind, and the humans of every race, color and culture.
When one of these essential members violates the law of nature, it will cause harmful consequences for the rest of the entire organization.

Learning by watching repeated actions and evaluating results, is what farmers did for thousands of years, and this allowed humanity to survive and succeed to develop with a reasonable timetable and tempo.

It is the main responsibility for every leader to take seriously; when goals and aspirations are in harmony with the abilities and skills of each member in the organization.
Make sure that everyone is dancing to your music, not only shaking their bodies to your order.
Make sure that everyone feels the pride of being part of the success through the year, and enjoys the harvest of his/her own efforts.

Just take a walk to the nearest forest, and watch the magical harmony of the nature.
When looking forward to make the best of 2018, slow down the tempo, have reasonable expectations, rise up your head, and see each miracle in your organization.

See keynotes with Alain Safa
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Keynote topics with Alain Safa