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Birgitte Rode

travels from Denmark

Global Sound Branding Expert and Speaker

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About Birgitte

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Keynote speaker Birgitte Rode is a global sound branding expert with the track record and expertise to ensure an interesting discussion of trends, options, and possibilities in an industry that is constantly transforming and adding new layers of complexity to its users. Birgitte understands this business to its fullest and knows how to adapt her knowledge to ensure optimal conditions for any speaking engagements.

The experienced performer and speaker Birgitte Rode is the CEO of Soundbranding, a successful scandinavian sound branding consultancy and sound design company, specialized in staging brands in all touch-points across all media platforms. Soundbranding is a new discipline for brands, both an option and an increasing need. The paradigm shift from print and mass media to digital media convergence is setting the stage for communication, marketing, branding, media and design in today’s global world.

A unique Corporate Sound Identity will create recognition, awareness and connect to lifestyle, maximize your brand value, creating measureable results and avoiding legal rights issues.

Many brands experience a big challenge when trying to implement sound and music as a branding tool. The challenges vary from lack of terminology, to judging the quality, choosing style, tempo, instrumentation, dynamics, target group behavior etc. From the combination of her experiences, practice and entrepreneurship, keynote speaker Birgitte Rode has developed a sound branding method based on music science and branding tools. Her understanding and objectives are helping individuals, groups, companies, and brands create the right sound to match the brand identity.

As a pioneer in the sound branding business, Birgitte has worked together with brands such as Bang & Olufsen, Ikea, the National Danish Radio and Scandinavian Branding.

The sought-after speaker Birgitte Rode has a very successful and remarkable career in the international music business. After her graduation from The Academy of Music she has successfully held many positions as a professional in various fields of the Music Industry. For more than 25 years Birgitte has inspired designers, marketing agencies, brand managers, universities, composers, and producers and she is constantly focusing on developing and sharing new ways to incorporate sensory integration and cognitive processes into sound branding, sound design, and music.

See keynotes with Birgitte Rode

    Speaker Birgitte Rode Keynote Topics

    • Marketing & Branding
    • Sound Branding
    • Sound Design
    • Implementation and Strategy
    • Music

Interview with Birgitte Rode

How are your keynote presentations unique?

The presentation I usually use is very entertaining. It consists of a large number of video, movie, sound design and music messages to illustrate pros and cons using sound branding.

What types of unique experiences have you had as a result of your profession?

In my career I have had many extraordinary experiences. First of all I never expected to release a album with my own compositions. Touring the U.S., UK, Norway, Germany and getting the opportunity to become a live producer in the broad casting field, which has lead me to record and broadcast world-famous danish musicians and composers, such as BBKing, Willie Nielsson, Run Rig, Misty In Roots, Sort Sol, The Sandmen and Soulshock among others.

In 2003 I received an invitation from Martin Lindstrom to contribute to his book BRANDsense and create the corporate sound identity for the Martin Lindstrom brand, his symposia, a global online video marketing strategi with DVD’s and websites. This became a break through for sound branding and our approach to the strategic use of sound and music in branding and sensory marketing. Today we are proud to be among the pioneers in this industry.

Who or what inspires you most?

My inspiration comes from studying the recent development within advertisement, branding, future trends, music, and consumer behaviour. Following and joining the international networks (((ABA))) and reading literature on branding, marketing and the latest trends on sensory integration and multi sensorial branding. Especially Daniel M Jackson and his book Sonic Branding, published in 2003. Peter Philippe Weiss a great thinker, composer, sound designer and sonic artist. The most amazing sound designer, composer and musician, Walter Werzova the designer of the Intel ‘Bong’ the most valuable signature sound created in 1994.

Can you give three tips to individuals struggling with creativity?

When lacking ideas, stop thinking and do something else for a while. Remember to write down your ideas or the problems you need to solve, the mind will unconsciously start to build ideas. Don’t force your mind.

Why should clients use you for their next event?

If you need to deepen your insight and develop your terminologi and be able to discuss sound branding on a professional level then I can help provide you with a set of skills that uplift your internal discussions from”I like” or “I don’t like” into a serious talk concerning target group behaviour and detailed discussions on the development, maintenance ,and implementation of a corporate sound identity.

See keynotes with Birgitte Rode
Non-binding request for Birgitte Rode

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Keynote topics with Birgitte Rode