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Howard Putnam

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Former CEO of Southwest Airlines

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About Howard

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Keynote speaker Howard Putnam is the former CEO of Southwest and Braniff Airlines and Group VP Marketing for United Airlines. Howard is a business and motivational speaker, author, consultant, commentator, and online mentor on: Leadership, Customer Service, Change, Transformation, and Ethics.

Keynote speaker Howard Putnam was recruited in 1978 to become President and CEO of fledgling Southwest Airlines in Dallas, TX. While at Southwest Howard and his team tripled the revenues and tripled profitability in three years. They also successfully guided Southwest through airline deregulation and Southwest was the first air carrier to order the Boeing 737-300, which later became the largest selling aircraft ever for Boeing.

Howard led the visioning process at Southwest as well as further developing the “fun” culture and excellent customer service that Southwest is still known for today. Southwest has been profitable every year for over thirty years, a record unsurpassed by any other airline.

In 1981, strong-willed speaker Howard Putnam was recruited by the board of directors of Braniff International to come aboard as CEO and save and/or restructure the financially failing airline. He was the first airline CEO to successfully take a major carrier into, through and out of chapter 11. Braniff flew again in 1984.

He is the author of “The Winds of Turbulence” on leadership and ethics. Harvard University wrote a case study on his experiences at Braniff, “The Ethics of Bankruptcy” as a model as to how to handle stakeholders in crisis.

Howard and Krista have two children, Michael, a commercial airline captain and Sue, in public relations and marketing.

See keynotes with Howard Putnam

    Keynote by Speaker Howard Putnam

    “Leadership – Successful Strategies Through Turbulent Times”

    • Leaders must have a clear and concise vision if they want their organizations to survive and thrive through turbulence. A clear understanding of what business you are really in is critical. Cultures can then be developed to support the vision and business. Bottom line improvement comes through your people. Keynote speaker Howard Putnam shares his principles of leadership and outlines key strategies to navigate turbulence successfully.

     

    Keynote by Speaker Howard Putnam

    “Innovation – Creating a Culture and Process for Ideas to Emerge”

    • Innovation occurs in organizations that embrace a culture for risk taking and idea implementation. Putnam proved this philosophy works when he was CEO of Southwest Airlines. He positioned and organized Southwest for growth and profitability utilizing a very flat management structure with decision-making and idea development embedded in everyone’s job scope and responsibility. Individuals and teams were rewarded for risk taking and for designing out of the box processes and improvements in productivity, customer service, cost containment, safety and profitability. Brands develop when people thrive in the vision and experience.

     

    Keynote by Speaker Howard Putnam

    “Change – Transforming Organizations Successfully and Profitably”

    • Many organizations are out of alignment in the current turbulent environment. Their design is outdated with bureaucracy and a hierarchy that is expensive and inefficient. Keynote speaker Howard Putnam will show you how to transform your business into a “flow state” organization that is focused, nimble, flexible, cost effective and able to utilize the “stages of turbulence” which he will identify for you to take advantage of being in a change state.

     

    Keynote by Speaker Howard Putnam

    “People and Culture – Hiring Attitudes & Developing Their Skills”

    • Successful organizations that are in business for the long term, place their people first if they want sustained bottom line improvement. Keynote speaker Howard Putnam led the visioning process at Southwest Airlines in which a key element was the culture, putting their people first and matching attitudes with the culture. Happy employees and superior customer service resulted from this concept. He will share behind the scenes looks on how this was accomplished with great stories, humor and concrete ideas and suggestions.

     

    Keynote by Speaker Howard Putnam

    “Ethics – The Ultimate Challenge in Ethics; Are You Really the Person Your Dog Thinks You Are?”

    • Organizations cannot ignore the need for proactive efforts to ingrain honesty, integrity and trust at every level. Today’s environment requires ethical leaders, if they want their businesses to survive and grow. Howard learned the values of trust and honesty as he grew up on an Iowa farm. He has embodied those principles in his successful business career. He took on the challenge of saving Braniff International only to find the “books had been cooked” prior to his arrival. He will share this character building experience of taking a major airline through Chapter 11 successfully and offer a flight plan for you to implement in your organization.
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Keynote topics with Howard Putnam