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Josh Tolley

travels from USA

Businessman and author who started his first business when he was 18 and is now a leading expert in behavioural strategy

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About Josh

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Keynote speaker Josh Tolley has knowledge and tools which can help any small business reach great heights and star status. Josh Tolley’s experience in the business world and his expertise understanding behavior and how people process information is instrumental in his keynotes and makes him a fascinating keynote speaker. He gives a unique perspective and addresses the issues and concerns necessary for success.

Josh Tolley has followed a business path since day one.  At the age of 18 he started his first business and he has since started several others.  As is the case for most businessmen of his caliber, some of those start-up businesses were successes and others were experience builders.  At the age of 20 Josh was asked to start training start-up and small business owners in the pursuit of their objectives and goals.  From that time forward Josh also started to study the mental processing and personality profiles of people. As a result, he has become one of the world’s leading experts in business and behavioral strategy.

Using his knowledge and skills to develop a number of human interaction technologies, Josh’s services and expertise was quickly being realized outside of just business.  His ability to process issues, convey thoughts for greater understanding and impact, as well as his skills at understanding the literal process of how people process thought prompted leaders in business and other fields to seek out Josh for training and turn around services.

Josh has had an impact on business, religion, relationships, and politics and as a result, it was suggested that Josh begin writing.  He started writing articles which were picked up by publishers around the world and eventually he published his first book, “Quit Your Job or Die: Discover the Importance of Self-Employment.”  Soon after came talk-radio and Josh quickly launched his radio career at a level equally as powerful as his business/behavioral strategy.  With a daily talk-show airing to listeners in 50 states and 150 nations, The Josh Tolley Show has become a major player in one of the world’s toughest industries.

With business still being Josh’s passion, his abilities have helped businesses from conception to becoming some of the most well-known brands in the world.  The dozens of testimonies provides evidence that for people who truly want success in business, Josh Tolley is a resource every business needs.  Or as one customer said, “If your business involves people you need to get Josh involved in your business.”

See keynotes with Josh Tolley

    Keynote by Speaker Josh Tolley

    It’s Time to Start Winning: What Every Business Needs to Address

    Covers issues such as:

    • No real sales training
    • Poor marketing
    • Slow movement
    • No strategic planning
    • Poor human asset Development


    Keynote by Speaker Josh Tolley

    The Female Advantage

    Josh stresses that there are certain areas that most women will find themselves better equipped than their male counterparts, those are the areas of focus today. Josh has stated that men logically process emotion and women emotionally process logic. As a huge fan of logic, he can see the logical advantage of emotional, rather than logical processing in certain areas, such as:

    • Sales
    • Marketing
    • Negotiation
    • Employee retention
    • Multi-tasking


    Keynote by Speaker Josh Tolley

    Fear – The Fuel for Success

    • We are all familiar with the quote “The only thing to fear is fear itself.” While there may be some deep truth to that if you are someone who fears God (think about it), for the most part it is pretty useless for anything other than a Facebook status post.  There are things to fear.  A bear in the woods; if you do not fear the bear you could easily end up bear food.
    • Fear, if approached right, can be translated as “fuel”. Stop avoiding or ignoring fear. Stop telling people there is nothing to be afraid of.  Training yourself to be a great leader (and a great salesperson) is a must. If you think training is expensive, how expensive is failure?!


    Keynote by Speaker Josh Tolley

    Sex Reveal Company’s Impotency: Using Sex to Sell is for the Weak

    • The facts are in, and while sex draws attention, it does not draw dollars!  Josh teaches companies to succeed with skill and long-term methods instead of relying on ‘impotent’ methods.


    Keynote by Speaker Josh Tolley

    Who is Your Competition?

    • When you are in business you are in business to make money. That means any other business, person, organization, or entity that also wants money is your competition.
    • Josh addresses the importance of identifying, addressing and beating the competition.


    Keynote by Speaker Josh Tolley

    Feel Like you are Selling What Nobody Wants?

    • One of the epidemic infections having a detrimental impact on business is this phenomenon where the people responsible for selling the business’ product or service are feeling as if they selling something nobody wants. They know the product/service inside and out, they have an expert level understanding of the industry, and “know” that everyone needs what they have to offer. Yet, it still feels like they are sailing against the wind. Here is the bad news, if you feel like you are selling what nobody wants…you are!
    • Small businesses need to understand that you need to offer your product/service to your customers in a way that it fills a belief that your customers have that can be confirmed by what you have to offer.

Interview with Josh Tolley

What is the most amazing experience you have had as a speaker?

Seeing the results afterward.  When I get an e-mail or a call from someone who had attended one of my presentations, speeches, or seminars and they tell me how their lives have changed.  In particular, I have had a couple experiences where people have said that after my teaching they have literally changed their mind as to wanting to commit suicide.  The travel and everything is wonderful but the most amazing experience for me is the experience others have.

What do you qualify as star status for businesses?

Star status in business for me would be when you achieve a level of success in your industry where you start to define that industry. Sometimes that can be in large ways like Xerox or Google, where your name becomes synonymous with a particular action. It can also be in how the industry operates, for example, standardized invoicing in an industry so customers see uniformity span competitors as it aids the entire industry as a whole.

How are your keynotes unique?

What makes my keynotes unique is my background, personality, and approach to the audience. There are so many “experts” in the world today yet so very few of them create an impact and I wanted to change that. If you have every listened to my talk show, one of the things that becomes evident right away is my ability to take complicated subjects and make them easily understandable. In addition, I do it with a lot of humor and ease with a personality that is very relate-able and approachable.

When we think about the purpose of a keynote speaker, the purpose is to really drive home everything that the event represents. In order to do that, you have to take all that an organization is, it’s history, purpose, leadership, future and deliver a message that not only reflects those things but connects those things with the hearts and minds of the audience.

To me, a keynote speaker’s job, if done well, is a hard one but one that brings so much joy. I have to take the soul of an organization, business, movement, or message; then I have to connect it to what makes me…me, then I use my personality and charisma along with wisdom and insight to deliver the soul of the message to an audience in such a way that they not only understand but also are impacted. With that in mind, I would humbly place myself in the company of the most elite speakers.

You discuss women in the workplace – what are some differences between men and women in the workplace?

I think there are many differences, from organizational skills, thought processes, emotional fortitude, tasking allocation, just to name a few.  The important thing here is to get out of this mindset that everyone and every sex need to be the same.  Success is actually achieved by taking what is unique to you and amplifying it to a larger audience, what makes you unique is what fills the need, want or desire you are striving to fill.

Since that is a truth then I find it odd to say the least that speakers, trainers, and “experts” are out there trying to “level the playing field” for what they are really doing without being wise enough to understand, is taking away advantage.  Man or Woman, each offer advantages and disadvantages and by learning to embrace both you can learn how to achieve and compete at your best.

Can you give three tips to companies who wish to ‘start winning’?

  • Realize you cannot know everything and that continued education in all areas of business is a must!  Too often I hear arrogant business owners say they don’t need anymore training or they know their industry better than anyone so why bother.  All this shows is ignorance and a great opportunity for the competition to destroy them, and rightfully so.  Keeping up on not only what works in terms of industry advancements but business advancements as well is vital.  Not only that, it show’s a lack of forethought to think they know everything.  We know it is impossible but what else is that saying about there lack of maturity about raising leaders behind them when they themselves retire or die?
  • Think strategically beyond your business.  This could be a course in and of itself, but in a nutshell make sure you see what is happening outside your business and how it impacts your business.  Something as simple as a retail location signing a new 5 year lease and they didn’t bother to notice that road construction on the main road to their location is going to be starting next month and lasting a year a half.  Can a new business survive a year and a half with a customer base that has interrupted access?  This is just one example but I have seen so many business people fall to circumstances and they love to say “beyond my control” and in reality is was just beyond your field of vision and strategic planning.  Another example could be realizing one of your primary competitors is getting up there in age, a small business, if they keep tabs on these things, could work out a long term buyout plan or partial client acquisition and take their business to the next level without having to fight tooth and nail for more sales.  Sadly, what happens most often is the older business will either be bought out by a major corporate player, making it even harder for the small business to compete, or the customer base will be lost all together meaning the small business has to work twice as hard to gain those new customers.
  • Make sales and marketing the major focus of your business.  You are in business to gain business, to make money.  You make money by marketing and selling a product or a service.  Too often small business owners think they are their to offer the best product or service and then they blame the world three years later when the world was “too stupid” to know what they could have had.  Meanwhile a lower quality product or service in the same industry is thriving.  We need to realize that while quality is a very important aspect and perfecting your craft is a noble goal, it generates absolutely nothing unless marketed and sold.  Again, too many small business owners focus on their industry and too little on their sales and marketing.

What type of audience benefits most from your keynotes?

Any audience that has people. I know that may sound too vast but it reminded me of a situation where I was speaking to many different groups; political, religious, relationship, business, education, and someone asked “Are you just a jack of all trades and a master of none” to which my response was, “No, I’m a master jack.” My focus and background is people, period.  I have spent a very long time mastering how people work from a scientific and a practical level.

The real answer to the question of what type of audiences benefit from my keynotes would be, any audience that has people in it. Fixing a relationship is understanding people, the cause for division, and how to communicate in such a way that the people come to a mutually understood and accepted belief, and follow through with unity. That same equation is true in crisis management, sales, marketing, team building, evangelism, dating, exploration, travel, whatever else involves people.

See keynotes with Josh Tolley
Non-binding request for Josh Tolley

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Keynote topics with Josh Tolley