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Sam Horn

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Communications Strategist

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About Sam

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Keynote speaker Sam Horn is the Intrigue Expert. Sam has spoken to more than half a million people worldwide, including Fortune 500 companies like Intel, Boeing and Cisco. She has been featured on every major TV network, and has authored six books from major publishers. She is consistently a top-rated speaker at conferences and is renowned for helping her audience create one-of-a-kind positioning and communication.

Sam Horn is a communications strategist and keynote speaker with a 20-year track record of results from an international clientele including Intel, Fortune 500 Forum, KPMG, YPO,  Cisco and NASA.

She is the CEO of a branding communications firm called The Intrigue Agency, which helps clients and audiences create intriguing, one-of-a-kind positioning and messaging that helps them POP! out of their pack, open doors and close deals.

Sam is a marketing and brand strategist and has spoken to more than half a million people worldwide. She has spoken for organizations such as Boeing, HP, Amgen and many others. She has also been a pitch/presentation coach for USA Today’s Perfect Pitch, British Airways Face2Face competition, as well as MIT’s Clean Energy Pitch Competition and Springboard Enterprises.

Sam being a top-rated speaker at the INC 500 conference. She is also a two-time top-ranked speaker at The International Platform Association and keynoter for ASAE, American Bankers Association and AMEX-SCORE Small Business Summit.

In addition to her speaking, she has made frequent media appearances and has been featured on SNBC, NPR, Bloomberg, and on every major TV network including NBC, ABC, CBS and Fox affiliates. She has also written six books (i.e., POP!, Tongue Fu®, What’s Holding You

Back and Conzentrate). These books have been translated into 17 languages and featured in New York Times, Washington Post, Investors Business Daily, Boston Globe and Readers Digest.

See keynotes with Sam Horn

    Keynote by Speaker Sam Horn

    Sales and Marketing

    • E.Y.E.B.R.O.W. Test©: Get Anyone Interested in Anything…in 60 Seconds
    • POP! Your Business: Create One-of-a-Kind Ideas, Products and Services


    Keynote by Speaker Sam Horn


    • Tongue Fu!®: How to Get Along Better with Anyone, Anytime, Anywhere
    • Confident Presentations: Capture And Keep Attention From Start to Finish
    • Take the Bully By the Horns: Stand Up, Speak Up, Command Respect


    Keynote by Speaker Sam Horn


    • Serendestiny©: Lead a Life Where the Light is on in Your Eyes
    • Got Confidence?: Create a Quality Life Now, Not Someday

Interview with Sam Horn

What is the message you hope that people take away from your presentations?

I would like participants to be given the clarity to understand that the success of what they care about –  their ideas, initiatives, programs, products, company and cause – depends on their ability to quickly and compellingly communicate why they are worth trying, buying, supporting or funding. Participants walk out knowing exactly how to counteract INFObesity and command attention, respect and buy-in for their written and spoken communications.

How are your keynotes unique?

  • Every one of my keynotes is interactive;  this even includes the 18 minute TED-style keynote presentations.
  • I introduce ORIGINAL ideas people haven’t heard before.
  • I honor successful entrepreneurs and executives’ intelligence by introducing smart, strategic ideas they can immediately apply to get real-world results.
  • I integrate real-world success stories that show how these techniques have already produced dramatic, bottom-line results for other leaders.
  • I give participants an opportunity to connect with colleagues in meaningful exercises in which everyone instantly applies what they’ve learned to their top priority idea.
  • I create a “rising-tide-raising-all-boats” community and collective brain trust where people have fun, are thrilled with the immediate results, make lasting friendships, and walk out feeling that this was the most enjoyable, valuable presentation they’ve attended in years.

What does being an Intrigue Expert entail?

I help audiences and clients learn the “Art and Business of Intrigue” – so they’re able to engage busy, distracted people and win the attention, respect and buy-in of their target customers and decision-makers.

What types of audience benefits most from your talks?

People who want to improve their ability to influence, persuade and positively impact others.  People who want to get a “yes” to a proposal, pitch or presentation.  People who want their idea, initiative or start-up supported, approved and funded.  People who are making a written or spoken request or recommendation to their employees and want their willing support. Anyone who wants to be more clear, compelling, convincing and confident when communicating.

What is the best experience you have had as a keynote speaker?

I have had the opportunity to speak around the world – Geneva, London, Amsterdam, Toronto and 35 of the 50 states in the U.S – and have been blessed to have many, many rewarding experiences as a keynoter.

One of my favorites is the time I was speaking for EO Alchemy and a woman walked up to me afterwards and said, “Do you remember me?” I said, “You opened the door for me, didn’t you, this morning when I arrived?” She said, “Yes, little did I know you’d be opening the door for me to a $9 million deal.” “Wow,” I said.  “How so?”

She said, “In one of your exercises, we worked with a partner on how to use your techniques to turn our one-way elevator speech into a two-way elevator conversation. The guy I was working with said, ‘I HAD NO IDEA you did that. We’ve been looking for someone to take over that part of our business for the last few months. I would much rather deal with someone I know, and trust, .. and would like to contract with you if you’re interested.”

To me, a successful keynote is when everyone in the audience makes a meaningful and mutually-rewarding connection with someone else in the room:

  • It’s when every single person learns something RELEVANT they didn’t know when they walked in.
  • It’s when everyone is able to instantly apply something they just heard to a priority project so it achieves their strategic goals.
  • It’s when people are enthralled and motivated by the stories, examples and quotes they hear – and are motivated to follow up and put them into practice so they become more effective communicators, on and off the job, and reap real-world, bottom-line results.
  • It’s when people walk out and say that was most enjoyable, valuable, insightful, and useful presentation I’ve ever been to.
See keynotes with Sam Horn
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Keynote topics with Sam Horn