JP Kuehlwein

Keynote by Speaker JP Kuehlwein

‘Mission, Myth and ‘Truth’ – or – How To Make Your Brand Priceless’

• How make consumers not only buy your brand but even be willing to pay a premium?  Today, most – and Millennial, in particular – differentiate between products and experiences they want to invest themselves INTO and necessities they want to get as efficiently and cheaply as possible.  Gone are the days where shopping and accumulating ‘stuff,’ per-se, provided satisfaction and status.
• JP will vividly illustrate the key drivers behind the sustained success of ‘Ueber-Brands’ across the world and across industries. He will explain how your brand can go ‘Ueber’ – German for ‘above and beyond’- by gaining meaning beyond the material and making us value them beyond price.

Keynote by Speaker JP Kuehlwein

In Branding Storytelling is Good but Myths are Magic

• Most marketers have learned to tell stories, some across touch-points and a few in engaging ways. But this is just the start to make your brand stand out and sell. If you also want your brand to stand up tall and command respect and a premium, you need to allow people to dream and want to root for you. You need to seduce, rather than sell.
• JP will illustrate, vividly why and how putting some myth back into marketing will help you lift your brand up in esteem and price beyond the ‘common competitor’.

Keynote by Speaker JP Kuehlwein

BEING TRUE as a brand

• What is the ‘authenticity’ people are seeking in brands?  JP will illustrate how some brands not only get away with creating and living ‘their own version of the truth’ but actually make us willing to pay a premium in the process.  These brands go ‘Ueber’ – German for ‘Above and beyond’.  For nobody really needs (another) craft-beer, car or bag. But then, you are not just buying these ‘Ueber-Brands’, you are buying INTO their world, their ‘Truth’.