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USA
Global brand- and business builder and principal of Ueber Brands Consulting helping businesses elevate their brands
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About JP
Keynote
Ueber-Brands go beyond selling us products and ideas. They seduce us with ideaLs.
JP Kuehlwein is principal of Ueber Brands Consulting which helps clients ‘elevate brands to make them priceless’ and evaluate investment and expansion opportunities. He has also co-authored the bestselling reference book for marketing professionals and students “Rethinking Prestige Branding – Secrets of the Ueber-Brands” together with Wolf Schaefer. The book analyzes success drivers behind some one hundred premium brands across industries that go “Ueber” – german for “above and beyond” – and gain ‘meaning beyond the material’. JP and his co-author Wolf Schaefer advocate to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance.
Keynote speaker JP Kuehlwein has well-proven leadership skills in the context of both, large, scale-driven multinationals (eg. P&G) as well as lean, agile and entrepreneurial environments that craft boutique propositions (eg. Fekkai). His achievements range from developing the first unified communication strategy for the world’s leading detergent, via introducing the concept of disposable diapering and the Pampers brands to India, to turning around a Prestige hair care salon- and retail business in New York and divesting it to international investors.
See keynotes with JP KuehlweinKeynote by Speaker JP Kuehlwein
Keynote by Speaker JP Kuehlwein
Keynote by Speaker JP Kuehlwein
Send a simple request. You’ll get a quick reply with fees and availability